Entrepreneurship and innovation ciee course presentation 2014

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Entrepreneurship and Innovation is an introductory course intended to provide students with a solid foundation of how to turn ideas into business opportunities. You will learn the vital role played by entrepreneurs and entrepreneurship in the 21st century global economy and how to build a business maximizing the chances of success.
The course sessions will combine lectures, discussions, workshops, case studies, presentations and other activities. Therefore, students will be challenged to apply principles, concepts and frameworks to real world situations.
A specific focus will be given to Internet start-up projects and IT technology business, being one of the major sources of business development nowadays.

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Entrepreneurship and innovation ciee course presentation 2014

  1. 1. Entrepreneurship and Innovation ! ! CIEE Study Center in Palma de Mallorca Pere Joan Ribas Barceló .
  2. 2. ANT IeNaTcENhiSnIVgE m CeOtUhRoSdE IN ENGLISH WITH DIFFERENT FORMATS! LECTURES GROUP WORK DISCUSSIONS CASE STUDIES PRESENTATIONS
  3. 3. ENTREPRENEURSHIP ! AND INNOVATION! ! ARE THE CENTRAL ENGINES OF TODAY’S GLOBAL ECONOMY! THE ENVIRONMENT : § The entrepreneurial revolution § The role of entrepreneurship in the economy § Types and sources of innovation § Business ideas and creativity § Innovation policies & competitiveness
  4. 4. WHAT DOES IT TAKE TO BECOME AN ENTREPRENEUR?! Learn the right skills: Opportunity identification Project planning and management Financing & protecting your business Developing your business plan Marketing plan and strategy Customer relationship management
  5. 5. CASE STUDIES BASED ON ! REAL SUCCESS STORIES! Customer ! Relationship Management ! Corporate! Culture! ! SILICON VALLEY INNOVATION CLUSTER! Apple
  6. 6. LEARN HELPFUL TOOLS FOR ENTREPRENEURS
  7. 7. IN A STUNNING AND EXCITING ENVIRONMENT!
  8. 8. _______ JOIN US NOW _______! ! ! CIEE Study Center in Palma de Mallorca Entrepreneurship and Innovation Course Universitat Illes Balears - Edificio Arxiduc 07122 Palma de Mallorca, Spain Web: www.ciee.org For more information, please contact Antonia Ferriol: Email: aferriol@ciee.org

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