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So how big will IPL 5 be? Will it fall further than the previous IPL season? How excited are the people for this year’s IPL season? How will the viewership shape up and how much impact will it carry on other popular genres on television today?
Forecasting TV viewership is not easy. But we have had TAM for years in India and India always had a solid analytics and statistics base! We have made an attempt to answer all these questions using a scientific approach of analytics, advanced Statistics and audience research.