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Hackathon klara norra japan and sweden

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A day reserved for hackathon between swedish and japanese college students. What are you passionate about? Do something with it.

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Hackathon klara norra japan and sweden

  1. 1. What are you passionate about? Do something with it! Hackathon Japanese / Swedish Communication Program Epicenter Stockholm 160927
  2. 2. Today • Epicenter intro
 Hannes Sjöblad, CDO - epicenter.se • Presentations • Hackathon intro - 
 Per Söderström - contentmarketing.se • HACKATHON - start a project 
 For fun, out of curiosity, for the future, for the community , for yourself
 Per Söderström • 12.00 Lunch
 K-märkt, Epicenter • 13.00 Hackathon - in groups • 14.00 “Combining Passion and Science” Merci Olsson, National Geographic • Hackathon - in groups • 15.00 “Glue” - an entrepreneur story 
 Rikard Köhler, community manager, Glue • Preparation - in groups • 16.15 Presentations - each group • 17.00 Thank you!
  3. 3. Starting up the hackathon • Technology era • Communication era • Community era • The assignment
  4. 4. Once upon a time...
  5. 5. … it was all about technology and patents
  6. 6. Bild Ericsson-fabriken Tulegatan
  7. 7. Telefontornet
  8. 8. Bild på kommunikationsdepartement
  9. 9. Bild på mångapersoner. Miljoner…
  10. 10. Make Yourself Heard.
  11. 11. Arg kung
  12. 12. Finland
  13. 13. NOKIA.
  14. 14. In the meantime, in another country...
  15. 15. Bild på Sean Connery när han lutar ut ur sin bil
  16. 16. Brand fit? Now, it was all about communication.
  17. 17. Ericsson Made, Bond Approved
  18. 18. The Ericsson JB 688 concept phone
  19. 19. Ad, promo mtrl PR
  20. 20. Effect: Global Brand Awareness Eritrack - Global Brand Awareness 40 50 60 70 80 90 100 97-04-27 97-05-27 97-06-27 97-07-27 97-08-27 97-09-27 97-10-27 97-11-27 97-12-27 98-01-27 98-02-27 98-03-27 Ericsson Nokia Motorola Bond Campaign Period
  21. 21. "Again, again!"
  22. 22. Phone content - bild på tel + bilder Mobile Content
  23. 23. The challenge…
  24. 24. 6 Regions 55+ countries 80 languages
  25. 25. The team The Secret: a good team
  26. 26. Now: it’s all about the community, and sharing
  27. 27. Generation why
  28. 28. Only Clara Henry could do this
  29. 29. Now…
  30. 30. What next? CRISPR AI
  31. 31. We talked about • Technology era • Communication era • Community era • Your assignment - making the best out of what you like
  32. 32. Do you have the team? You are part of a great team
  33. 33. What are YOU passionate about? Where can that passion lead you? In a Japanese-Swedish global community
  34. 34. The hackathon • In groups of four • Share your interests • Discuss what you want to do together after this week, create a project • All areas are open - music, apps, fashion, energy, gaming, software, community development, AI, life science, nutrition, writing, videoblogging…. • Present your project at 16.15 - four minutes or less per group • Have FUN!
  35. 35. Now, it’s your turn :-)
  36. 36. Automation, Youtube Marketing Automation Marketo Hubspot Pardon / Salesforce What can be measured, will be

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