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Small Improvemnts: All hands meeting - January 2015

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The slides from our recent all-hands meeting

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Small Improvemnts: All hands meeting - January 2015

  1. 1. All Hands Meeting January 2015
  2. 2. Achievements in Q3/Q4
  3. 3. Team Growth • We grew by 4 full-time developers in Q3/Q4 and one already in Q1 • In terms of raw “hours of coding per week” we’ve more than doubled! • We’re starting to look for a senior marketing manager and another developer in Q1
  4. 4. Product improvements • Q3 and Q4 were rather quiet in terms of feature releases • Timur & Kolja on vacation, we had just lost Damien, Per on sick-leave a lot • Some nice features made it though, many smaller improvements too (and major work in progress)
  5. 5. New Landing Page
  6. 6. New User Directory
  7. 7. New Release Notes
  8. 8. Objectives Overview Beta
  9. 9. New integrations
  10. 10. Customers vs Revenues • We made $1.72m in 2014! Customer number doubled!! $0 $150.000 $300.000 $450.000 $600.000 0 125 250 375 500 Quarter Q4 ‘11 Q1 ’12 Q2 ’12 Q3 ’12 Q4 ’12 Q1 ‘13 Q2 ’13 Q3’13 Q4’13 Q1’14 Q2’14 Q3’14 Q4’14 Revenue collected 8k 22k 65k 40k 72k 140k 193k 257k 283k 320k 402k 432k 564k Active paying customers 7 19 32 50 73 111 145 195 230 285 350 419 445
  11. 11. MRR growth • Our most important metric: How much do we make per month, with annual payments broken down per month.
  12. 12. Customers - overview Nov 14 Dec 14 Customers 439 452 Bronze 115 113 Silver 135 137 Gold 189 202 NPOs 33 0 125 250 375 500 Nov 2014 Dec 2014 Jan 2015 202 189 137135 113115 Bronze Silver Gold United States 62,5% Australia 14,2% United Kingdom 4,6% Canada 4,6%New Zealand 2,2% Germany 1,7% Switzerland 1,0%
  13. 13. Outlook • Collected $180k in January already • Current 52 week window: $1.82m (up from $1.72m) • $170k in outstanding invoices (a lot) • Goal for 2015: $3m revenue (75% growth)
  14. 14. In summary • It was an awesome Q3/Q4 • Not because of the stuff we shipped, but because we prepared for massive improvements in 2015 • And we have the money to fund it :)
  15. 15. Features in progress A peek into the SI workshop
  16. 16. User Import Rewrite • Import must become scalable and performant for larger clients too. It’s very limited right now. • CSV Import needs to become self-service, it’s taking too much time on our end • We want new integrations (Workday! OneLogin! Okta!) • While at it, we’ll drop lots of old brittle code • Andi started in Nov, now joined by Kolja and Michael
  17. 17. Cycle Roadmap • Robin worked on this under guidance of Timur and Sebastian • Almost ready for prime time, but we need feedback from CS team and from clients! • Once we’re happy, it will be centerpiece for admin dashboard and cycle administration • Demo Time! Robin!
  18. 18. Roadmap Prototype (The screenshot doesn’t do the roadmap justice. It’s highly interactive and adjustable.)
  19. 19. Objectives: Not user-friendly enough • It needs to get easier to view, create and edit objectives • Commenting “pollutes” the messaging stream • There’s no change log. (We don’t have that anywhere, but it hurts most in objectives)
  20. 20. • Very cycle centred • Hard to see what my team/ manager/ coworker are up to • Not possible to sort by due date Objectives: Not discoverable
  21. 21. • OKR • Company/ team objectives • Alignment • … Objectives: Currently missing
  22. 22. • It’s a huge task, but we’ve started working on it • Focusing on view, edit and create right now • Prototyping team/company goals and KRs • Will take several months to complete, but the “living prototype” looks quite neat already: Objectives overhaul needed!
  23. 23. Objectives stream prototype
  24. 24. Milestones, members & alignment prototype
  25. 25. Mobile App
  26. 26. Mobile App Beta – 
 finishing touches • All basics apart from 360s are now working • First real customer to test: Dean from Rockend • Cosmetic changes and improvements needed • Beta launch planned for end of Q1
  27. 27. Challenges ahead
  28. 28. Competition heating up • We’ve survived other competitors, and none of the above are exactly in the same space. No need to panic. But we need to take these seriously
  29. 29. Yes that’s pretty cool
  30. 30. Some SI features look old! • Our user profile pages look really quite terrible • Our dashboard isn’t that hot • Evaluator experience far from awesome • Many workflow steps are too complicated • This is hurting our conversion rate. Customer retention remains very high, but that’s not sufficient
  31. 31. Tech debt • Lots of “founder code” in backend • FC helped us get started, but frustrates dev team • Still too much reliance on Wicket AJAX (instead of Angular) which doesn’t work that well on complex screens.
  32. 32. What will we do? • Improve code so we can scale the team • Improve code to reduce support challenges • More and better functionality! • Changes will confuse some existing clients • But to compete, we have no choice • Improve communication regarding changes
  33. 33. Features planned …on top of small improvements and bugfixes
  34. 34. Considerations • So many projects to pick from, need to strike balance • Keep existing & growing clients • Must attract evaluators, look great for marketing • Fix architecture and reduce code debt • Improve supportability • Prioritise some easy wins
  35. 35. Considerations • Roadmaps change! • Nothing of the following features is guaranteed to ship, better ideas may pop up • But the following list is a good approximation • Definitely no ETA’s!
  36. 36. Audit log • Each cycle and each user should display audit logs, so clients can figure out problems by themselves, and have confidence in product • Common question: “was an email sent to XY? We don’t see it”. Audit log for cycle and user will help • We track the data already (activity observer), need a nicer presentation format. Not super easy, but not that hard either
  37. 37. Guidance feature • Tell admins about challenges and problems • “You have too many/too few HR admins” • “No upcoming objectives cycle” • “5 managers not notified about reviews yet” • Start with cycle and user overviews, longer term on dashboard
  38. 38. Even better release notes • We finally ship more and more nice features • Need to alert customers using a bell • Ideally present changes on a neat overlay - triggered manually by clicking bell, and automatically for large scale features
  39. 39. User Management • “Hipster view” tab like on our SI “about us” page • Display user statistics over time • General usability • Fairly easy to code, nice screenshots for marketing, and very useful for end users too
  40. 40. Messages rewrite • The focus will be to recreate similar functionality, plus important improvements: • Praise multiple people • Share with management chain (so future managers see this) • Better and faster browsing and filtering, improve 1:1 notes experience
  41. 41. User Profiles • Improve profile view and timeline • The most important evaluator & end-user feature • Use the timeline to generate the digest mails
  42. 42. Dashboard Preparations • Rewriting Dashboard is huge undertaking • Most likely outside Q2 scope • But we have to get started! • Key ingredient is the todo-list, so we start with that • Later on, we’ll combine cycle roadmap, guidance feature, timeline view and todo list in some awesome way. But not in Q1/Q2 yet
  43. 43. Customer Success
  44. 44. Status quo of Freshdesk tickets Category # of Tickets mid Oct - mid Jan % of Total Uncategorized 213 24,90% Billing 200 23,40% Administration 151 17,70% Performance Reviews 89 10,40% 360 Feedback 79 9,20% Objectives 40 4,70% Trial Extension 30 3,50% Password Probs 16 1,90% Website Issue 15 1,80% Messages 11 1,30% Email Probs 11 1,20% Total 855 100,00% Trial Extension 4% Objectives 5% 360 Feedback 9% Performance Reviews 10% Administration 18% Billing 23% Uncategorized 25%
  45. 45. Next steps for Freshdesk • Simpler categories to track important messages • Avoid uncategorised tickets > digging deeper • Billing – mainly renewal, followed by customers then payment questions > automation? • Administration – integration questions and user management
  46. 46. Rewriting ‘pre sales’ emails as well as ‘post sale’ • Targeting specific usage (small trial group vs large, many log ins vs few) • Including new materials available • Creating emails post purchase to keep conversation going
  47. 47. Starter guide • What is SI, how to trial it and how to purchase • Explaining cycles • ‘Did you know?’ sections • All important links in one document
  48. 48. Planned projects • Case studies/How to’s - first up bottom up reviews • Videos (user directory, end user views, objectives) • Documentation overhaul • Migration to Highrise
  49. 49. Marketing
  50. 50. 2015 is the year! • Freelance project • Blogging and thought leadership • Social media marketing • PR and exposure • Communities • ?
  51. 51. Improvements • Customer testimonials – diversity in location and industries • News section > mentions of SI • Interesting reads > External articles as reference • More newsletters! • Twitter and LinkedIn
  52. 52. Even more news Yes, we’re running late, but…
  53. 53. US Office • Hired accountant at last • will talk to lawyer to prepare work contract templates
  54. 54. Berlin office search It is getting crowded…
  55. 55. Pretty cool if we could sign this office! Currently a showroom :)
  56. 56. Questions!

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