1.
The Madison Startup Scene
+
Starting and Growing Companies

2.
Forrest Woolworth
COO - PerBlue
Co-Founder – Capital Entrepreneurs

3.
Justin Beck
CEO - PerBlue
Co-Founder – Capital Entrepreneurs

4.
Infect you with the virus of
entrepreneurship.

5.
CE companies created 121 full time
jobs, 66 part time jobs and raised
$23.7 million in funding last year .

6.
•Top City For Young Adults
•Leading and Vibrant Tech Hub
•Top Place For Young Entrepreneurs

7.
35 Full Time Employees

8.
Our Business Model

9.
+1,800,000 users

10.
Our Revenue

11.
Our Users
Our Users

12.
We’re here to talk about
Companies

13.
Its all about $$$$ right?

14.
http://youtu.be/Fw6tzjbILpE
http://youtu.be/66l9KgVpwh4

15.
“We don’t build services to make money
we make money to build better services.”
Mark Zuckerberg – IPO Letter

16.
$623.5 Billion

17.
Apple’s Growth

18.
$35B in Q3 Profit

19.
Apple’s Revenue by Q

20.
Be Laser Focused

21.
Focus
• 1 Business
• 1 Product
• 1 Type of Customer
• 1 Revenue Model
• 1 Job

22.
Concentrate on Making Money
Not Spending It

23.
This is the
Bootstrapping Mindset

24.
When you run out of money you are dead.

25.
Keep Personal Operating Expenses Low

26.
Immerse yourself in the space

27.
You become like your friends

28.
Get lots of mentors
• “No mistakes in life, only lessons”
• “Lessons are repeated until learned”

29.
Big Lesson: Knowing people matters

30.
Keep your contacts organized

31.
Macro

32.
Keep your Business Structure Simple

33.
Pitches are critical
Practice. Practice. Practice.

34.
Market Segment Analysis - TAM

35.
Research: Be Resourceful

36.
Prioritization.
• Make a List
• Sort it by most important (to you)
• Draw a line
• Cross out everything in the bottom
• Do the top item first. Always.
Top 20% will produce 80% of the value

37.
Disruptive: Products that change your life

38.
Scaling Customer Acquisition

39.
Cost of Customer < LTV of customer

40.
Wish you luck!

41.
justin@perblue.com
forrest@perblue.com
@PerBlue
@JustinKBeck