Web 2.0 Hotness for Recruiters


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Web 2.0 Hotness for Recruiters

  1. 1. Web 2.0 Hotness for Recruiters: 51 Ideas <ul><li>Create a Delicious account for interview tip sites </li></ul><ul><li>Create Twitter accounts for products or services (mine followers for candidates or leads) </li></ul><ul><li>Create a Facebook fan page (duh!) For fun, ask everyone to change pics to baby pics for a day </li></ul><ul><li>Create a widget that scrolls new jobs at your company; distribute to bloggers in your company </li></ul><ul><li>Create a similar application in Facebook; distribute to fans </li></ul><ul><li>Crowdsource your next difficult position via your careers page. Offer compelling prizes and insight into the hiring process. </li></ul><ul><li>Blog about a big goof-up at your company. Be painfully honest about what happened. </li></ul><ul><li>Organize all recruiters to participate in a Second Life Career Fair – debrief the shared experience. Why or why wouldn’t you do this again? </li></ul><ul><li>Podcast your jobs; circulate via e-mail campaign (use reporter/subject format, with recruiter as reporter and hiring manager as subject) </li></ul><ul><li>Offer a scholarship on Facebook </li></ul><ul><li>Internal microblogging (i.e. Yammer) to generate referrals </li></ul><ul><li>Create and promote a home-made Viral Video (ask, would I pass it along to my family and friends?) </li></ul><ul><li>Write a really irreverent blog about your company or recruiting process </li></ul><ul><li>Write and distribute a Social Media press release when a big-wig joins your company </li></ul><ul><li>Consider appointing a recruiting community manager </li></ul><ul><li>Link an outdoor/offline/guerilla campaign to a microsite </li></ul><ul><li>Copy Amazon’s idea – solicit homemade videos about your company; offer a prize for the most creative, compelling, etc. </li></ul><ul><li>Host Recruiting Department Office Hours using open chat </li></ul><ul><li>Livestream an internal meeting on your careers page </li></ul><ul><li>Create a Shelfari account with recommended books </li></ul><ul><li>Closed (Private) Social network for interns, special candidates, or “fellows” </li></ul><ul><li>Flickr photostream powered by employees or even candidates </li></ul><ul><li>Give candidates Flip cameras to videotape interview day; upload to blog or website </li></ul><ul><li>Poll interviewers about their experience; post results of poll (maybe even written reviews) on company blog or careers site </li></ul><ul><li>Ask all prior candidates (or employees) to blog about their experience on an appointed day/time </li></ul><ul><li>Monitor your employer brand via Twitter </li></ul><ul><li>Create a Mashup related to your business/industry/function (i.e., after-tax salary calculator) </li></ul><ul><li>Create and publish a Product/Service/Organizational Wiki – direct candidates to Wiki for research </li></ul><ul><li>Publish a company-wide I-Tunes Playlist </li></ul><ul><li>Promote conference attendance/booth/events via microblogging (Twitter) </li></ul><ul><li>Ask candidates to write blog and publish posts about their experiences before/during and after interviews </li></ul><ul><li>Host a tech conference in Second Life. Make your big-wigs participate </li></ul><ul><li>Blog recruiting goofs/stupid resumes (protect the innocent, of course) </li></ul><ul><li>List useful community blogs on your careers site </li></ul><ul><li>Allow employees to rate their jobs; publish on careers site; add “product reviews” </li></ul><ul><li>Get your CEO to hang out with recruiters for the day. Film it. Edit it. Promote it. Watch it spread like a virus. </li></ul><ul><li>Internally crowdsource a recruiting process issue – offer compelling prize for best ideas </li></ul><ul><li>Host a press conference for digital media – make HR/Recruiting available to answer questions </li></ul><ul><li>Publish the Stumbleupon or Delicious bookmarks of your CEO </li></ul><ul><li>Job search support via live chat at appointed times </li></ul><ul><li>Offer Monthly “How to Get a Job @ My Company” Webinars </li></ul><ul><li>Twitter experiment: Over 10 days, follow 1000 related contacts. Broadcast job. Track and communicate results. </li></ul><ul><li>Create a widget like the Southwest Ding! Widget to alert jobseekers about newly posted jobs </li></ul><ul><li>Blog about geographical/community subjects to entice relocation </li></ul><ul><li>Invite new hires to private social network </li></ul><ul><li>Develop a blog for family members </li></ul><ul><li>Crowdsourcing in LinkedIn doesn’t work. Tell them you’re sorry and you won’t do it again. Invite them to opt-in to receive opportunities newsletter </li></ul><ul><li>Is your LinkedIn network worthwhile? If so, spend some $$$. Throw a party and invite all of your contacts. Livestream the event. Blog about it. </li></ul><ul><li>Spend the day with the Web 2.0 guru in your company. Take notes. Share with everyone in recruiting. </li></ul><ul><li>Offer RSS feed for newly posted jobs </li></ul><ul><li>Pair job pay-per-click ads and/or SEM with new product launch </li></ul>