LinkedIn Corporate Profiles: Chock Full o' Intelligence

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For recruiters - how to use LinkedIn to research target companies

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LinkedIn Corporate Profiles: Chock Full o' Intelligence

  1. 1. Leveraging LinkedIn for Competitive Intelligence A Peopleshark Public Service Announcement
  2. 2. Researching Companies on LinkedIn <ul><li>Basic Info </li></ul><ul><li>Subsidiaries and divisions </li></ul><ul><li>Geographic dispersion, demographics </li></ul><ul><li>Recruiting intelligence </li></ul><ul><li>Internal talent management intelligence </li></ul>
  3. 4. Basic Info <ul><li>Company description </li></ul><ul><li>Size </li></ul><ul><li>Revenue </li></ul><ul><li>Founded </li></ul><ul><li>Convenient links to website and HQ contact info </li></ul><ul><li>Stock chart </li></ul>
  4. 5. Related Companies <ul><li>Subsidiaries, spinoffs and acquisitions </li></ul><ul><li>Related company info rolled up into parent company profile </li></ul>
  5. 6. Candidate Demographics <ul><li>Geography and # of employees at major locations </li></ul><ul><li>Median age (where else can you find this?) </li></ul><ul><li>Gender breakdown </li></ul>
  6. 7. Recruiting Intelligence <ul><li>Top schools </li></ul><ul><li>Where employees are recruited from and where they go to </li></ul><ul><li>Who employees are talking to and networking with </li></ul><ul><li>Common job titles and current open positions </li></ul>
  7. 8. Talent Management Intelligence <ul><li>New hire data – what divisions are hiring </li></ul><ul><li>Who’s leaving and where they are going </li></ul><ul><li>Talent management – title progression </li></ul><ul><li>Explore contacts to extract length in position data (or how soon promoted) </li></ul>
  8. 9. What’s next? <ul><li>LinkedIn is planning additional Company Profile features including </li></ul><ul><ul><li>post targeted jobs </li></ul></ul><ul><ul><li>recruitment videos </li></ul></ul><ul><ul><li>other promotional material for recruitment </li></ul></ul><ul><ul><li>post information about products and services </li></ul></ul><ul><ul><li>upload company images </li></ul></ul>
  9. 10. <ul><li>http://people-shark.blogspot.com/ </li></ul><ul><li>https://twitter.com/peopleshark </li></ul>

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