Buyers are Like... by Bri Williams

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Behaviour of buyers can seem complicated, so this slide includes a few simple doodles comparing buyer behaviour to smartphones, glasses of water and cups of coffee. I hope you enjoy.

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Buyers are Like... by Bri Williams

  1. 1. “Buyers are like…”Doodles  Demys*fying  Buying  Behaviour     By  Bri  Williams   Specialist  in  Buying  Behaviour   www.peoplepa<erns.com.au  
  2. 2. Buyers are like smartphones because… They rely on being charged up (motivated) and capable (able) to function They are all built to function the same way but are unique in what and how they engage with the world Their capacity is under utilised, tending to re-use the same core functions (habitual) Swipe now! Find out more about buyer behaviour by visiting www.peoplepatterns.com.au Commercial  in  confidence.  All  rights  reserved  by  People   Pa9erns  Pty  Ltd  
  3. 3. Buyers are like glasses of water because… They are on tap – the hard work is turning it on at the right time (motivation & ability) Whilst each buyer is unique, the properties of buyer behaviour are the same across every glass (scalable) Buyer behaviour is crystal clear as long as you are using the right type of glass (behavioural science) Drink in the goodness! Find out more about buyer behaviour by visiting www.peoplepatterns.com.au Commercial  in  confidence.  All  rights  reserved  by  People   Pa9erns  Pty  Ltd  
  4. 4. Buyers are like a cup of coffee because… The experience is as much about the anticipation of things being better as the consumption itself (expectation) They cool off really quickly (motivation wave) Whilst every cup is unique, there’s a recipe you can follow to ensure a consistent experience (behavioural science) Get your coffee fix! Find out more about buyer behaviour by visiting www.peoplepatterns.com.au Commercial  in  confidence.  All  rights  reserved  by  People   Pa9erns  Pty  Ltd  
  5. 5. Get in touch to demystifybuyer behaviour for your business. bri@peoplepa<erns.com.au   0408  392  173   @peoplepa<erns   www.peoplepa<erns.com.au  

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