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Creating an Online Presence with Kyler Patterson

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This workshop will cover the basics of getting your business online, reaching your existing clientele, and expanding your virtual audience. Attendees will see exactly how to get a new website up and running, without having any prior web design experience, by utilizing WordPress.

Published in: Education, Technology, Design
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Creating an Online Presence with Kyler Patterson

  1. 1. Creating A Presence Online Kyler Patterson
  2. 2. What is HostGator  Online Website Hosting – Store Example  2002 – Founded in Florida  2007 – Moved to Houston, TX  2011 – Expanded to Austin, TX  2012 – Acquired by Endurance International Group (EIG) http://www.hostgator.com/company
  3. 3. Who is Kyler Patterson  Marketing Coordinator  Bachelor of Business Administration  SEO Hobbyist  Passionate About the Wonders of the Internet  Needs to Be Brought Down to Earth Sometimes
  4. 4. Agenda  Your Online Presence  Getting Started  Determine Your Needs  Know What Tools Are Available  Creating a WordPress Site – Interactive  Install  Theme  Site Name and URL  Modifications  Social  Paid  Organic  Local SEO Basics
  5. 5. Determining Your Needs Your Online Presence
  6. 6. Determine Your Needs  What is the reason for your website?  Personal Brand  Business Brand  How much time can you devote to keeping content updated?  What are you going to talk about?
  7. 7. Know The Tools Blogging Platforms  WordPress  LiveType  Weebly Forums  bbPress  MyBB  phpBB Ecommerce Solutions  Magento  TomatoCart  WordPress Wiki Software  MediaWiki  PmWiki  Wikka http://support.hostgator.com/articles/cpanel/quickinstall
  8. 8. Live Interactive Creating a WordPress Site
  9. 9. SocialYour Online Presence
  10. 10. Organic Social  Create a Page For:  Facebook  Twitter  Pinterest  Instagram  YouTube  Google+  LinkedIn For Businesses  Link Everything  Establish Structure to Post Throughout  Hootsuite  Buffer  If This Then That (ifttt.com)  Study Your Audience and Their Behaviors
  11. 11. Paid Social  Facebook  Twitter  Promotion Methods  Brand Awareness  Brand Engagement  Product Listings  Competitor Targeting
  12. 12. Get Found on Google Your Online Presence
  13. 13. Local SEO  For Local Businesses With Physical Address  On Page SEO  Basics Basics Basics  http://moz.com/beginners-guide-to-seo  Keyword Research  Google Keyword Planner  Opensiteexplorer.com (Competitor)  Majesticseo.com (Competitor)  Local Citations  Yellowpages.com  Yelp  Google+ Local
  14. 14. Thank You! Free Ebook + Slides http://gtrkb.com/peoplefund PeopleFund Special Discount Code: PeopleFund

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