Up Your Analytics Game with Pentaho and Vertica

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Big Data is a game-changer.

In the face of exploding volumes and varieties of data, traditional data management and ETL systems just aren’t cutting it anymore. A new way of sifting through vast volumes of data to find the most relevant info, combining this data with other data sources to extract faster insights is desperately needed. Enter HP|Vertica and Pentaho with a proven solution for lightning fast queries and blended data and analytics capabilities for your business users.

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Up Your Analytics Game with Pentaho and Vertica

  1. 1. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Up Your Analytics Game Chris Selland @cselland @hpvertica Eddie White @EddieWhite1 Will Gorman @wpgorman @pentaho June 2014
  2. 2. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2 Welcome No Limits. No Compromises – Intro to HP Vertica Turbo Charge Your Analytics Engine – Pentaho Demo Q & A
  3. 3. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.3 The Time is Now for Big Data Data Volumes AccuracyandInsight CRM ERP Data Warehouse Web Social Log Files Machine Data Semi-structured Dark Data Big DataTraditional Enterprise Data Unstructured
  4. 4. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.4 Manage the data explosion New Style: Affordable Old Style: Unaffordable $$$ $$ $ TB PB EB Cost No limits Scale Capture any form of data At any scale from TB to EB Maintaining high performance At affordable cost
  5. 5. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5 US Healthcare Sector Personal Location Data The opportunities are limitless Industrial Internet $100BN annually in new value $200BN in saved expenditures $100BN for Service Providers $700BN to consumers and business end users over next 10 years Raising incomes in US alone by 25-40% Adding $10-15T to global GDP GPS
  6. 6. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.6 185 800 Unique monthly visitors, Millions Don’t accept compromise No compromises Speed No compromises Simplicity No compromises Scale Small advantages make all the difference 2nd best might mean nothing at all Analytics-based competition is non-linear “We move incredibly fast. It’s important for us to manage massive amounts of data without compromising speed. Vertica is the perfect fit.” Average of 4 closest competitors
  7. 7. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.7 HP Vertica: No limits, no compromises. Supports all preferred tools Open architecture 50x-1,000x faster Blazing fast analytics Unlimited low-cost nodes Massive scalability 10x-30x more data per server Optimized data storage Private Cloud Public Cloud ApplianceSoftware Only Purpose built for Big Data - from the very first line of code Flexible deployment
  8. 8. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.8 HP Vertica Flex Zone semi-structured data loading Auto-schematization New approach to loading, managing, and exploring multi-structured data for blazing-fast performance One-step schema on semi-structured data Faster SQL querying for JSON and delimited data Flexible parsers Flex Zone
  9. 9. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.9 Leaders don’t make compromises •  Promotional Testing •  Behavior Analytics •  Claims Analyses •  Click Stream Analyses •  Patient Analyses •  Network Analyses •  Clinical data Analyses •  Customer Analytics •  Fraud Monitoring •  Compliance Testing •  Financial Tracking •  Loyalty Analysis •  Trading Analytics •  Marketing Analytics
  10. 10. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.10 Welcome No Limits. No Compromises – Intro to HP Vertica Turbo Charge Your Analytics Engine – Pentaho Demo Q & A
  11. 11. OPERATIONAL DATA BIG DATA DATA STREAM PUBLIC & PRIVATE CLOUDS SIMPLIFIED ANALYTICS EXPERIENCE ENTERPRISE BIG DATA INTEGRATION BLENDED BIG DATA Pentaho Business Analytics BUSINESS/DATA ANALYST DBA/ETL/BI DEVELOPER BUSINESS USER
  12. 12. Any Data, Any Analytics Simplified ANY Analytics •  Reports •  Dashboards •  Visualizations •  Discovery •  Predictive Analytics ANY Environment •  Data warehouses •  Data marts •  Stack vendors •  Cloud •  Embedded Existing & New Data Infrastructure & Processes ANY Data •  Relational •  Operational •  Big Data •  Data sources not yet anticipated… Billing Location Social Media Customer Web Network
  13. 13. Entry Transform Advanced Optimize A Spectrum of Big Data Use Cases What the Market is Deploying Today and Planning for Tomorrow ? Data Warehouse Optimization Streamlined Data Hub Big Data Exploration Next Generation ApplicationsBig Data Predictive Analytics Use Case Complexity BusinessImpact Customer 360 Degree View Harnessing Machine & Sensor Data On-Demand Big Data Blending Internal Big Data as a Service
  14. 14. Streamlined Data Refinery Drive a Sustainable Analytics Strategy with Big Data ETL at Scale •  Broad data integration (incl. leading Hadoop distros and HPVertica) + powerful array of end user analytics •  Visual map/reduce mitigates need for developers, makes Big Data accessible to all IT staff •  Pentaho map/reduce runs much faster in the cluster vs. other scripting tools Why Reference Architecture •  B2B electronic marketing firm that creates and delivers personalized offers •  Data sources ingested via Hadoop, processed & sent to HP Vertica Transactions – Batch & Real-time PDIEnrollments & Redemptions Location, Email, Other Data Hadoop PDI Analyzer Reports
  15. 15. CUSTOMER CASE STUDY: Beachmint From Buying Patterns to Revenue Business Challenge • Monetize buying patterns hidden in terabytes of web data • Quickly analyze multi-channel click stream data from millions of customers Pentaho & Vertica Benefits • Intuitive Big Data integration to streamline data and provide reporting, dashboards, analysis and data visualization • Improved sales forecasting and marketing campaigns
  16. 16. Streamline Customer Data Innovative, subscription-based fashion company PDI Analytics Customer Preference Data Retail Data Customer Web Profile Web Purchases Social Media Email Tracking Server and Web Log Retail Inventory Operations Officers Identify supply trends with data visualization Marketing and Advertising leverage reporting
  17. 17. Data integration Business analytics+ The IT department Lines of business+ Big data Any data+ Powerful Combinations Any data. Any environment. Any analytics.
  18. 18. A future-proof data foundation Big data blended without barriers Powerful analytics simplified for any role
  19. 19. DEMO
  20. 20. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.20 ORLANDO - October 8-10 HPVertica Big Data Conference 2014 BOSTON - August 11-14 JOIN US!Early Bird - $695 Conference.Vertica.com Early Bird - $695 PentahoWorld.com
  21. 21. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Chris Selland chris.selland@hp.com @cselland Eddie White ewhite@pentaho.com @EddieWhite1 Will Gorman wgorman@pentaho.com @wpgorman THANK YOU
  22. 22. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Q&Awww.vertica.com www.pentaho.com

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