Putting the PRO back into
PROject Management
Penny Webb
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THE MEDIUM
INFLUENCING OPINION
Communication Opportunity
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OBJECTIVE STRATEGY
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Objective
OBJECTIVE STRATEGY
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Medium Objective Strategy Tactics
Project Management
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Defining
Know
Planning
Feel Tactics
Executing
Do
Delivering
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START AT THE
END
Business
Objective
Event Specific
Objective
Communication
Objective
FINISH AT THE
BEGINNING
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So how do you do that?
Use event application tools as
planning tools.
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OBJECTIVES STRATEGY /
CONTENT
STRATEGY /
CONTENT TACTICS
TACTICS
TACTICS LOGISTICS
PROJECT DELIVERABLES
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VISION
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OBJECTIVE STRATEGY
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“People who know HOW work
for the people who know WHY”
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PERFORMANCE METRICS
• YEAR ON YEAR REVENUE UP BY 5.9%
• EBIT IMPROVEMENT OF 2.4%
• FORECAST FAVOURABLE AGAINST MARKET
CONDITIONS
• ABSENTEES DOWN BY 14.7%
• SICK DAYS REDUCED BY 8.3%
• RETENTION RATES MOVED FROM 3 YEARS 4
MONTHS TO 3 YEARS 8 MONTHS
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