Study Abroad In A Transparent World

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NAFSA Conference 2009, Los Angeles, CA. Session presented by Penny Schouten and Sarah McNitt with contributions made by Wanda Dutton and Ruth Sylte.

Examine the latest forms of social networking and how you can use them to your advantage. Experience first-hand how quickly you or your field staff can become the next YouTube phenomenon.

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Study Abroad In A Transparent World

  1. 1. Study Abroad in a Transparent World What happens in Timbuktu does not stay in Timbuktu. Examine the latest forms of social networking and how you can use them to your advantage. Experience first-hand how quickly you or your field staff can become the next YouTube phenomenon. <ul><li>Presenters: Penny Schouten and Sarah McNitt </li></ul><ul><li>Contributors: </li></ul><ul><ul><li>Sarah McNitt, Miami University Office of International Education </li></ul></ul><ul><ul><li>Penny Schouten, Region X Communications Manager </li></ul></ul><ul><ul><li>Wanda Dutton, School for International Training </li></ul></ul><ul><ul><li>Ruth Sylte, Manitou Heights Group </li></ul></ul>
  2. 2. Study Abroad in a Transparent World Introduction <ul><ul><li>Where are our students getting their study abroad information? How are they sharing study abroad information with others? </li></ul></ul><ul><ul><li>The goal of our presentation is to discuss: </li></ul></ul><ul><ul><ul><li>How are our students communicating information about study abroad to each other? </li></ul></ul></ul><ul><ul><ul><li>Why is it important to understand the technology they’re using? </li></ul></ul></ul><ul><ul><ul><li>How can you stay on top? </li></ul></ul></ul>
  3. 3. Study Abroad in a Transparent World What is Social Media? <ul><li>What are students using? </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><ul><li>Blogger </li></ul></ul></ul><ul><ul><ul><li>LiveJournal </li></ul></ul></ul><ul><ul><ul><li>Wordpress </li></ul></ul></ul><ul><ul><ul><li>YouTube (vlogs) </li></ul></ul></ul><ul><ul><ul><li>  Seesmic </li></ul></ul></ul><ul><ul><ul><li>Their own  </li></ul></ul></ul><ul><ul><li>Micro-blogging </li></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><ul><li>FriendFeed </li></ul></ul></ul><ul><ul><li>Social Networks  </li></ul></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><ul><ul><li>MySpace </li></ul></ul></ul><ul><ul><ul><li>Beebo </li></ul></ul></ul><ul><ul><ul><li>Ning </li></ul></ul></ul><ul><ul><li>  New Platforms appear every day </li></ul></ul><ul><li>  </li></ul><ul><li>Other technologies to consider: </li></ul><ul><li>Email </li></ul><ul><li>Text messaging </li></ul><ul><li>Wikipedia </li></ul>
  4. 4. Study Abroad in a Transparent World What to know <ul><li>In a “Transparent World”… </li></ul><ul><ul><li>Information can be shared faster than ever </li></ul></ul><ul><ul><li>Communication can happen anywhere, at any time </li></ul></ul><ul><ul><li>Learning frequently comes from peer-to-peer collaboration rather than top-down broadcasting </li></ul></ul><ul><ul><li>Technology can be used to reach students in new ways </li></ul></ul>
  5. 5. Study Abroad in a Transparent World What to know <ul><li>Information can be shared faster than ever </li></ul><ul><ul><li>Good: Easier contacting students in cases of emergency via email, text messages, etc. </li></ul></ul><ul><ul><li>Bad: Mis information can also be shared faster than ever. Students and their parents may blow up situations to be worse than they are. </li></ul></ul><ul><ul><li>Solution: Be aware of potential problems and try to pre-empt these problems with (correct) information of your own. </li></ul></ul>
  6. 6. Study Abroad in a Transparent World What to know Communication can happen anywhere, at any time
  7. 7. Study Abroad in a Transparent World What to know Information can be shared faster than ever  
  8. 8. Study Abroad in a Transparent World What to know <ul><li>Technology can be used to reach students in new ways </li></ul><ul><ul><li>Good: Twitter for personalized information, quick reminders/announcements, advising via email, blog, Twitter, instant messenger – reach students where they are. Creating an online space for students to share information pre-departure </li></ul></ul><ul><ul><li>Bad: You could miss out on important advising information – students don’t bring everything up or may feel less comfortable disclosing things to a “faceless” advisor. </li></ul></ul><ul><ul><li>Solution: Use technology only to the extent that you and your students are comfortable. You may want to require that students have a face-to-face meeting with an advisor even if they’ve already had an online advising session or received information via your website/email. </li></ul></ul>
  9. 9. Study Abroad in a Transparent World What to know <ul><li>Learning frequently comes from peer-to-peer collaboration rather than top-down information-broadcasting </li></ul><ul><ul><li>Good: students acting as peer advisors or sharing information that advisors don’t have </li></ul></ul><ul><ul><li>Bad: students sharing incorrect information or dwelling on the negative </li></ul></ul><ul><ul><li>Solution: Guided peer mentoring programs, advisor-reviewed blogs and testimonials, “myth-busting” sessions. </li></ul></ul>
  10. 10. Study Abroad in a Transparent World What to know Information can be shared faster than ever   *Protected
  11. 11. Study Abroad in a Transparent World You Talkin’ About Me? <ul><li>You should at the very least be listening to  </li></ul><ul><li>  </li></ul><ul><li>conversations about your organization/programs. </li></ul><ul><li>  </li></ul><ul><li>You can't hide your head in the sand anymore.  Put your ear to the ground using searches: </li></ul><ul><ul><li>Within a platform </li></ul></ul><ul><ul><ul><li>Twitter (also Tweetdeck or Summarize, tweetmeme) </li></ul></ul></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><ul><ul><li>MySpace   </li></ul></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  12. 12. Study Abroad in a Transparent World You Talkin’ About Me?
  13. 13. Study Abroad in a Transparent World You Talkin’ About Me?
  14. 14. Study Abroad in a Transparent World You Talkin’ About Me? <ul><li>  </li></ul><ul><ul><li>Google </li></ul></ul><ul><ul><ul><li>Google Search:  Click 'Show Options' to narrow down search </li></ul></ul></ul><ul><ul><ul><li>Google Alerts: e-mail notification </li></ul></ul></ul><ul><ul><ul><li>Google Blog Search: blogsearch.google.co m </li></ul></ul></ul><ul><li>  </li></ul>
  15. 15. Study Abroad in a Transparent World You Talkin’ About Me? <ul><li>  </li></ul><ul><ul><li>Multiple platform searches </li></ul></ul><ul><ul><ul><li>Spy : Twitter/FriendFeed/Flickr/BackType </li></ul></ul></ul><ul><li>  </li></ul><ul><ul><ul><li>SamePoint : FriendFeed, MyBlogLog, Twitter, Blogger, Wordpress.com, Diigo, Digg, etc. </li></ul></ul></ul><ul><li>  </li></ul><ul><ul><ul><li>SocialMention : Technorati.com, Twitter.com, Facebook.com, Tumblr.com, Youare.com, Rejaw.com, Friendfeed.com, Jaiku.com, Brightkite.com, Diigo, Clipmarks, StumbleUpon, Digg, Reddit, Mixx </li></ul></ul></ul><ul><li>  </li></ul><ul><ul><ul><li>WhosTalkin : Facebook, Friendster, Last.FM, MySpace, Linkedin, Netblog, Ning, bebo, Xanga, hi5, Delicious, Blinklist, Reddit, Metafilter, MyWeb, etc </li></ul></ul></ul>
  16. 16. Study Abroad in a Transparent World You Talkin’ About Me? <ul><li>  </li></ul><ul><ul><li>Multiple platform searches </li></ul></ul>
  17. 17. Study Abroad in a Transparent World You Talkin’ About Me? <ul><li>  </li></ul><ul><ul><li>Multiple platform searches </li></ul></ul>
  18. 18. Study Abroad in a Transparent World You Talkin’ About Me? <ul><ul><li>Draw attention to the good stuff.  Use Internet media to address the bad stuff. </li></ul></ul><ul><ul><li>In event of attack, let the community correct itself. </li></ul></ul><ul><ul><li>Do NOT respond in anger or defensively . </li></ul></ul><ul><ul><li>Respond honestly and thoughtfully .  Admit you made a mistake. </li></ul></ul><ul><ul><li>Last resort : sanctions. </li></ul></ul>
  19. 19. Study Abroad in a Transparent World You Talkin’ About Me? <ul><ul><li>Who's on your team? Who else at your organization needs to monitor public opinion? </li></ul></ul><ul><ul><ul><li>  Admissions </li></ul></ul></ul><ul><ul><ul><li>Communications or Community Relations </li></ul></ul></ul><ul><ul><ul><li>Director of Web Communications </li></ul></ul></ul><ul><ul><ul><li>Public Affairs </li></ul></ul></ul><ul><ul><ul><li>Director of Media Relations </li></ul></ul></ul><ul><ul><ul><li>Legal counsel/advisor </li></ul></ul></ul>
  20. 20. Study Abroad in a Transparent World Resources for Further Information <ul><ul><li>Using Google Reader to consolidate searches: http://www.chrisbrogan.com/grow-bigger-ears-in-10-minutes/ </li></ul></ul><ul><ul><li>Multi-platform searches: http://www.makeuseof.com/tag/how-to-search-multiple-social-media-sites-at-a-time/ </li></ul></ul><ul><ul><li>Tweetmeme: http://mashable.com/2009/05/12/tweetmeme-deep-link-search/ </li></ul></ul><ul><ul><li>RyanAir example: http://econsultancy.com/blog/3346-ryanair-freaks-out-at-blogger-disses-wordpress-shoots-foot </li></ul></ul><ul><ul><li>Hulu example: http://mashable.com/2009/01/28/social-media-revolt/ </li></ul></ul>

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