Grease Poster AnalysisThe poster for Grease is a DVD release poster and portrays the genre of the film as aromcom musical through its use ofimages of people dancing and showing the maincharacters in close situations. The colours of the poster are bright and sunny looking denoting that the movie will be a happy upbeat film. The use of a sky image beneath the logo is echoed by a blue and white background in the main image suggesting sunny days. This together with the smiling headshots underlines the idea that this is going to be a fun and light hearted film. The main characters are given equal billing – suggesting that they are of equal importance which is echoed in the use of two head shots of them at the top of the poster. There is also a large image of them touching/dancing in the middle of the poster again suggesting they are of equal importance. The USP is the setting, although this film is released in the late „70‟s the images clearly show 1950‟s dress so the setting is the 1950‟s The layout is of a central picture of the twomain characters, emphasising their importance. The remainder of the images are laid outaround the edges like a film strip or cartoon and are a mixture of character images andfurther shots with the two main characters as the focus. The layout suggests that there willbe many different scenes and locations and that the action will be moving swiftly.The layout and images also suggest that the narrative will show the main characters comingtogether in numerous locations along with their respective groups of friends. The images ofthe friends show clearly that they belong to different groups, each wearing their own“uniforms” to symbolise they are in groups. The narrative will also include dancing as animportant feature as a number of the images show both the main characters and theirgroups in dance poses.The connotation of this sequence of images is that the romance will blossom between themain members of the two groups. There is no indication that the romance will run smoothlyalthough the happy feel of the poster suggests that there will be a happy ending.The uniform of black leather jackets for the boys and pink satin jackets for the girls, togetherwith the head shots suggests a stereotypical bad boy & nice girl romance. Although thelarge central image suggests a stereotypical sexy girl dressed in figure hugging black withred high heels so hints that there could be a transformation during the film.
The text on this poster is minimal with a banner showing that this is a special edition and theactors names for just the main couple. The name of the movie is displayed as a stylisedlogo where the text is within a car shape and two letters have been placed to becomewheels. The logo is large, showing the importance of the name and the logo, which maylater be used for merchandising.The target audience for this film will be young women from teenagers to mid-twenties. Theposter makes small attempts to appeal to men by the single image of with a car in and thecar in the logo, ultimately a musical love story will appeal to women.