Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Trends in Consumer Book Buying [Infographic]

8,541 views

Published on

How do people learn about new books? What types of books are they buying? What formats are they selecting? Consumer insights play an important role in a publisher’s strategies, from acquisitions to pricing and marketing campaigns. During a recent industry event at Random House, Carl Kulo of Bowker Market Research shared highlights from their 2013 U.S. Book Consumer Demographics & Buying Behaviors Annual Review.

Published in: Education

×