In the last decade we have been able to see some major changes and developments in concepts, equipment, materials, construction and general production focuses in the tire and rubber industry. This is after more than 100 years of hardly any major changes, perhaps except radial construction and tubeless tires. We are seeing and will observe changes that relate to the entire process of production; a strong tendency towards smaller, dedicated and specialized plants and more significant outsourcing. My presentation will touch on these various aspect and considerations for green or brown field tire production facilities. The issue of mergers and acquisitions will be referred to as well.