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Peg Fitzpatrick
Co-author The Art of Social Media
Peg Fitzpatrick
Co-author The Art of Social Media
The Art of Visual Storytelling isn’t
newBut it is changing as our world moves into the
digital age.
We share our stories
for the following
reasons:
• To be entertaining
• To define ourselves
• To grow relationships
• Self-fulfillment
• It’s also BIG business
now!
From The Psychology of Sharing by the NYT
The Art of Visual Storytelling isn’t
newIt’s just changing as our world moves into the digital age.
Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Cras ullamcorper nisi quis gravida elementum.
Suspendisse in lorem velit. Aliquam vulputate nec
turpis at hendrerit. Etiam nibh felis, ullamcorper non
hendrerit a, cursus ut nisl. Aenean pulvinar tincidunt
condimentum. Proin suscipit dui elementum, sodales
urna nec, iaculis mauris. Nam non lorem sed urna
lacinia sagittis a imperdiet metus. Proin gravida
tempus luctus. Suspendisse id felis id justo faucibus
blandit. Phasellus non sem vitae sapien lobortis
luctus vitae et quam.
The Art of Visual Storytelling isn’t
newIt’s just changing as our world moves into the digital age.
Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Cras ullamcorper nisi quis gravida elementum.
Suspendisse in lorem velit. Aliquam vulputate nec
turpis at hendrerit. Etiam nibh felis, ullamcorper non
hendrerit a, cursus ut nisl. Aenean pulvinar tincidunt
condimentum. Proin suscipit dui elementum, sodales
urna nec, iaculis mauris. Nam non lorem sed urna
lacinia sagittis a imperdiet metus. Proin gravida
tempus luctus. Suspendisse id felis id justo faucibus
blandit. Phasellus non sem vitae sapien lobortis
luctus vitae et quam.
The Art of Visual Storytelling isn’t
newIt’s just changing as our world moves into the digital age.
Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Cras ullamcorper nisi quis gravida elementum.
Suspendisse in lorem velit. Aliquam vulputate nec
turpis at hendrerit. Etiam nibh felis, ullamcorper non
hendrerit a, cursus ut nisl. Aenean pulvinar tincidunt
condimentum. Proin suscipit dui elementum, sodales
urna nec, iaculis mauris. Nam non lorem sed urna
lacinia sagittis a imperdiet metus. Proin gravida
tempus luctus. Suspendisse id felis id justo faucibus
blandit. Phasellus non sem vitae sapien lobortis
luctus vitae et quam.
Why use storytelling?
Will this help more people find you?
The Art of Visual Storytelling isn’t
newIt’s just changing as our world moves into the digital age.
Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Cras ullamcorper nisi quis gravida elementum.
Suspendisse in lorem velit. Aliquam vulputate nec
turpis at hendrerit. Etiam nibh felis, ullamcorper non
hendrerit a, cursus ut nisl. Aenean pulvinar tincidunt
condimentum. Proin suscipit dui elementum, sodales
urna nec, iaculis mauris. Nam non lorem sed urna
lacinia sagittis a imperdiet metus. Proin gravida
tempus luctus. Suspendisse id felis id justo faucibus
blandit. Phasellus non sem vitae sapien lobortis
luctus vitae et quam.
The Art of Visual Storytelling isn’t
newIt’s just changing as our world moves into the digital age.
Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Cras ullamcorper nisi quis gravida elementum.
Suspendisse in lorem velit. Aliquam vulputate nec
turpis at hendrerit. Etiam nibh felis, ullamcorper non
hendrerit a, cursus ut nisl. Aenean pulvinar tincidunt
condimentum. Proin suscipit dui elementum, sodales
urna nec, iaculis mauris. Nam non lorem sed urna
lacinia sagittis a imperdiet metus. Proin gravida
tempus luctus. Suspendisse id felis id justo faucibus
blandit. Phasellus non sem vitae sapien lobortis
luctus vitae et quam.
The Art of Visual Storytelling isn’t
newIt’s just changing as our world moves into the digital age.
Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Cras ullamcorper nisi quis gravida elementum.
Suspendisse in lorem velit. Aliquam vulputate nec
turpis at hendrerit. Etiam nibh felis, ullamcorper non
hendrerit a, cursus ut nisl. Aenean pulvinar tincidunt
condimentum. Proin suscipit dui elementum, sodales
urna nec, iaculis mauris. Nam non lorem sed urna
lacinia sagittis a imperdiet metus. Proin gravida
tempus luctus. Suspendisse id felis id justo faucibus
blandit. Phasellus non sem vitae sapien lobortis
luctus vitae et quam.
The Art of Visual Storytelling isn’t
newIt’s just changing as our world moves into the digital age.
Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Cras ullamcorper nisi quis gravida elementum.
Suspendisse in lorem velit. Aliquam vulputate nec
turpis at hendrerit. Etiam nibh felis, ullamcorper non
hendrerit a, cursus ut nisl. Aenean pulvinar tincidunt
condimentum. Proin suscipit dui elementum, sodales
urna nec, iaculis mauris. Nam non lorem sed urna
lacinia sagittis a imperdiet metus. Proin gravida
tempus luctus. Suspendisse id felis id justo faucibus
blandit. Phasellus non sem vitae sapien lobortis
luctus vitae et quam.
Evoke emotions
Each piece of your story should inspire an emotional response
Happy
@r-ose on Instagram
Emotions for your stories
Funny
@SuperHiroCat on Instagram
Emotions for your story
Inspiring
@Oskar_the_blind_cat on Instagram
Emotions for your story
Awww…..
Come on, who can resist the cuteness? @buddyboowaggytails
Emotions for your story
Stories to tell
It’s hard to come up with ideas on the daily
Fun facts
Daily stories to tell
Day in the life
Daily stories to tell
Crash that trend
Daily stories to tell
Grab the holiday spirit
Daily stories to tell
Visual story strategy
Your photos and text need to match
Peg Fitzpatrick
Co-author The Art of Social Media
Peg Fitzpatrick
Co-author The Art of Social Media
Peg Fitzpatrick
Co-author The Art of Social Media
Peg Fitzpatrick
Co-author The Art of Social Media
Peg Fitzpatrick
Co-author The Art of Social Media
Peg Fitzpatrick
Co-author The Art of Social Media
Peg Fitzpatrick
Co-author The Art of Social Media
Peg Fitzpatrick
Co-author The Art of Social Media
Peg Fitzpatrick
Co-author The Art of Social Media
Creating powerful visuals
Tools and apps to make it happen
Camera Awesome
• Use a grid to take photos
• Golden ratio setting in Camera
Awesome app by SmugMug
• Never sacrifice quality
Camera Awesome app for iOS and Android
Creating powerful visuals
VSCO
• Use filter presets
• Great tutorials on YouTube
• Creates cohesive visual story
VSCO app for iOS and Android
Creating powerful visuals
Adobe Spark
• Animate your posts
• Free photos in app
• Use the same template and
remix to create brand graphics
Spark app for iOS and Android
*Disclosure I work with Adobe as a brand ambassador
Creating powerful visuals
Ezy Watermark
• Add a watermark
• Creates branded content
• People can’t steal your photos
as easily
• Bulk upload
• Also a video watermark app
Ezy Watermark app for iOS and Android
Creating powerful visuals
RECAP: The Art of Visual
Storytelling
Let your personality and style guide
your activities.
• Be prolific
• Be consistent
• Stay on brand
• Be organized
• Have fun!
THANK YOU!
Find me @PegFitzpatrick
PegFitzpatrick.com

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The Art of Visual Storytelling

  • 1. Peg Fitzpatrick Co-author The Art of Social Media
  • 2. Peg Fitzpatrick Co-author The Art of Social Media
  • 3. The Art of Visual Storytelling isn’t newBut it is changing as our world moves into the digital age. We share our stories for the following reasons: • To be entertaining • To define ourselves • To grow relationships • Self-fulfillment • It’s also BIG business now! From The Psychology of Sharing by the NYT
  • 4. The Art of Visual Storytelling isn’t newIt’s just changing as our world moves into the digital age. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras ullamcorper nisi quis gravida elementum. Suspendisse in lorem velit. Aliquam vulputate nec turpis at hendrerit. Etiam nibh felis, ullamcorper non hendrerit a, cursus ut nisl. Aenean pulvinar tincidunt condimentum. Proin suscipit dui elementum, sodales urna nec, iaculis mauris. Nam non lorem sed urna lacinia sagittis a imperdiet metus. Proin gravida tempus luctus. Suspendisse id felis id justo faucibus blandit. Phasellus non sem vitae sapien lobortis luctus vitae et quam.
  • 5. The Art of Visual Storytelling isn’t newIt’s just changing as our world moves into the digital age. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras ullamcorper nisi quis gravida elementum. Suspendisse in lorem velit. Aliquam vulputate nec turpis at hendrerit. Etiam nibh felis, ullamcorper non hendrerit a, cursus ut nisl. Aenean pulvinar tincidunt condimentum. Proin suscipit dui elementum, sodales urna nec, iaculis mauris. Nam non lorem sed urna lacinia sagittis a imperdiet metus. Proin gravida tempus luctus. Suspendisse id felis id justo faucibus blandit. Phasellus non sem vitae sapien lobortis luctus vitae et quam.
  • 6. The Art of Visual Storytelling isn’t newIt’s just changing as our world moves into the digital age. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras ullamcorper nisi quis gravida elementum. Suspendisse in lorem velit. Aliquam vulputate nec turpis at hendrerit. Etiam nibh felis, ullamcorper non hendrerit a, cursus ut nisl. Aenean pulvinar tincidunt condimentum. Proin suscipit dui elementum, sodales urna nec, iaculis mauris. Nam non lorem sed urna lacinia sagittis a imperdiet metus. Proin gravida tempus luctus. Suspendisse id felis id justo faucibus blandit. Phasellus non sem vitae sapien lobortis luctus vitae et quam.
  • 7. Why use storytelling? Will this help more people find you?
  • 8. The Art of Visual Storytelling isn’t newIt’s just changing as our world moves into the digital age. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras ullamcorper nisi quis gravida elementum. Suspendisse in lorem velit. Aliquam vulputate nec turpis at hendrerit. Etiam nibh felis, ullamcorper non hendrerit a, cursus ut nisl. Aenean pulvinar tincidunt condimentum. Proin suscipit dui elementum, sodales urna nec, iaculis mauris. Nam non lorem sed urna lacinia sagittis a imperdiet metus. Proin gravida tempus luctus. Suspendisse id felis id justo faucibus blandit. Phasellus non sem vitae sapien lobortis luctus vitae et quam.
  • 9. The Art of Visual Storytelling isn’t newIt’s just changing as our world moves into the digital age. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras ullamcorper nisi quis gravida elementum. Suspendisse in lorem velit. Aliquam vulputate nec turpis at hendrerit. Etiam nibh felis, ullamcorper non hendrerit a, cursus ut nisl. Aenean pulvinar tincidunt condimentum. Proin suscipit dui elementum, sodales urna nec, iaculis mauris. Nam non lorem sed urna lacinia sagittis a imperdiet metus. Proin gravida tempus luctus. Suspendisse id felis id justo faucibus blandit. Phasellus non sem vitae sapien lobortis luctus vitae et quam.
  • 10. The Art of Visual Storytelling isn’t newIt’s just changing as our world moves into the digital age. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras ullamcorper nisi quis gravida elementum. Suspendisse in lorem velit. Aliquam vulputate nec turpis at hendrerit. Etiam nibh felis, ullamcorper non hendrerit a, cursus ut nisl. Aenean pulvinar tincidunt condimentum. Proin suscipit dui elementum, sodales urna nec, iaculis mauris. Nam non lorem sed urna lacinia sagittis a imperdiet metus. Proin gravida tempus luctus. Suspendisse id felis id justo faucibus blandit. Phasellus non sem vitae sapien lobortis luctus vitae et quam.
  • 11. The Art of Visual Storytelling isn’t newIt’s just changing as our world moves into the digital age. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras ullamcorper nisi quis gravida elementum. Suspendisse in lorem velit. Aliquam vulputate nec turpis at hendrerit. Etiam nibh felis, ullamcorper non hendrerit a, cursus ut nisl. Aenean pulvinar tincidunt condimentum. Proin suscipit dui elementum, sodales urna nec, iaculis mauris. Nam non lorem sed urna lacinia sagittis a imperdiet metus. Proin gravida tempus luctus. Suspendisse id felis id justo faucibus blandit. Phasellus non sem vitae sapien lobortis luctus vitae et quam.
  • 12. Evoke emotions Each piece of your story should inspire an emotional response
  • 16. Awww….. Come on, who can resist the cuteness? @buddyboowaggytails Emotions for your story
  • 17. Stories to tell It’s hard to come up with ideas on the daily
  • 19. Day in the life Daily stories to tell
  • 20. Crash that trend Daily stories to tell
  • 21. Grab the holiday spirit Daily stories to tell
  • 22. Visual story strategy Your photos and text need to match
  • 23. Peg Fitzpatrick Co-author The Art of Social Media
  • 24. Peg Fitzpatrick Co-author The Art of Social Media
  • 25. Peg Fitzpatrick Co-author The Art of Social Media
  • 26. Peg Fitzpatrick Co-author The Art of Social Media
  • 27. Peg Fitzpatrick Co-author The Art of Social Media
  • 28. Peg Fitzpatrick Co-author The Art of Social Media
  • 29. Peg Fitzpatrick Co-author The Art of Social Media
  • 30. Peg Fitzpatrick Co-author The Art of Social Media
  • 31. Peg Fitzpatrick Co-author The Art of Social Media
  • 32. Creating powerful visuals Tools and apps to make it happen
  • 33. Camera Awesome • Use a grid to take photos • Golden ratio setting in Camera Awesome app by SmugMug • Never sacrifice quality Camera Awesome app for iOS and Android Creating powerful visuals
  • 34. VSCO • Use filter presets • Great tutorials on YouTube • Creates cohesive visual story VSCO app for iOS and Android Creating powerful visuals
  • 35. Adobe Spark • Animate your posts • Free photos in app • Use the same template and remix to create brand graphics Spark app for iOS and Android *Disclosure I work with Adobe as a brand ambassador Creating powerful visuals
  • 36. Ezy Watermark • Add a watermark • Creates branded content • People can’t steal your photos as easily • Bulk upload • Also a video watermark app Ezy Watermark app for iOS and Android Creating powerful visuals
  • 37. RECAP: The Art of Visual Storytelling Let your personality and style guide your activities. • Be prolific • Be consistent • Stay on brand • Be organized • Have fun!
  • 38. THANK YOU! Find me @PegFitzpatrick PegFitzpatrick.com