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WHY BRAINSTORMING ?
INITIAL IDEA                SOLUTION
    YOUR DOMAIN           MOVE FROM CONCEPTS
                             TO SOLUTIONS
Understand your context     Iterate the solution to a
and an opportunity area    level that can add value
        within it
          to your project domain
INITIAL IDEA           BRAINSTORMING                SOLUTION
    YOUR DOMAIN            GENERATE VALUES        MOVE FROM CONCEPTS
                            THROUGH IDEAS            TO SOLUTIONS
Understand your context      Explore different
     Iterate the solution to a
and an opportunity area     opportunities and
     level that can add value
        within it
              directions
         to your project domain
BRAINSTORMING IS A TOOL
FOR CREATIVE THINKING
BEFORE YOU START…
CREATE A DESIGN QUESTION
TO DRIVE YOUR SESSION
HOW MIGHT WE … ?
A GOOD DESIGN QUESTION IS..
1.    FRAMED IN AN OPTIMISTIC TONE
2.    NOT TOO BIG OR BROAD
3.    NOT TOO SPECIFIC
4.    FRAMED TO INSPIRE A LOT OF IDEAS
SHOW SOMETHING OF THE
CONTEXT TO INSPIRE THE TEAM
Ex.:
   Context: Cooking together with friends at public spaces.
        Design question: How might we create a new experience of cooking together with
        friends at public spaces?
THE
BRAINSTORMING
RULES
1. NOT MORE
THAN 30MIN EACH
SESSION
2. DEFER
JUDGMENT
Turn off your critical filters. Judgment is not
what we are looking for at this moment.
No “Buts”
3. ENCOURAGE
WILD IDEAS
Even when it is hard to be implemented a
wild idea can be a good inspiration for
possible ideas
4. BUILD ON IDEAS
OF OTHERS
It is a group session. Don’t be afraid of proposing
something more to the other ideas.
Yes, and…
6. STAY FOCUSED
ON THE TOPIC
Remember our design question. It's what keeps
us focused on the problem
7. ONE CONVERSATON
AT TIME
8. BE VISUAL
It is not about making a masterpiece. It’s
about communicating your idea in a way that
your team members can understand it.
9. GO FOR QUANTITY
Don’t hold your ideas. Share as many as possible
Let’s start!

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Brainstorming rules

  • 2. INITIAL IDEA SOLUTION YOUR DOMAIN MOVE FROM CONCEPTS TO SOLUTIONS Understand your context Iterate the solution to a and an opportunity area level that can add value within it to your project domain
  • 3. INITIAL IDEA BRAINSTORMING SOLUTION YOUR DOMAIN GENERATE VALUES MOVE FROM CONCEPTS THROUGH IDEAS TO SOLUTIONS Understand your context Explore different Iterate the solution to a and an opportunity area opportunities and level that can add value within it directions to your project domain
  • 4. BRAINSTORMING IS A TOOL FOR CREATIVE THINKING
  • 6. CREATE A DESIGN QUESTION TO DRIVE YOUR SESSION HOW MIGHT WE … ?
  • 7. A GOOD DESIGN QUESTION IS.. 1.  FRAMED IN AN OPTIMISTIC TONE 2.  NOT TOO BIG OR BROAD 3.  NOT TOO SPECIFIC 4.  FRAMED TO INSPIRE A LOT OF IDEAS
  • 8. SHOW SOMETHING OF THE CONTEXT TO INSPIRE THE TEAM Ex.: Context: Cooking together with friends at public spaces. Design question: How might we create a new experience of cooking together with friends at public spaces?
  • 10. 1. NOT MORE THAN 30MIN EACH SESSION
  • 11. 2. DEFER JUDGMENT Turn off your critical filters. Judgment is not what we are looking for at this moment.
  • 13. 3. ENCOURAGE WILD IDEAS Even when it is hard to be implemented a wild idea can be a good inspiration for possible ideas
  • 14. 4. BUILD ON IDEAS OF OTHERS It is a group session. Don’t be afraid of proposing something more to the other ideas.
  • 16. 6. STAY FOCUSED ON THE TOPIC Remember our design question. It's what keeps us focused on the problem
  • 18. 8. BE VISUAL It is not about making a masterpiece. It’s about communicating your idea in a way that your team members can understand it.
  • 19. 9. GO FOR QUANTITY Don’t hold your ideas. Share as many as possible