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The pacific speech of Public Security in Brazil through the eyes of Marginal Literature

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Paper presentation at the 24th World Political Science Congress (IPSA 2016) in the Human Rights Research Comittee. Final master's degree project for Fundação Escola de Sociologia e Política de São Paulo (FESPSP)

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The pacific speech of Public Security in Brazil through the eyes of Marginal Literature

  1. 1. Pedro Henrique S Barreto – São Paulo, Brazil, 2016 Blood Bath: The pacific speech of Public Security in Brazil through the eyes of Marginal Literature
  2. 2. HYPOTHESIS Behind the State public security’s speech, lays a silent policy that promotes violence and criminality.
  3. 3. CASE STUDY The State police violence towards the young from the outskirts of large urban centers. CENTRAL QUESTION How is it possible to apply human rights in a society divided into the agreement that “a good criminal is a dead criminal”?9th Directory of National Public Security (2015)
  4. 4. CONTEXT Public Security in Brazil Brazilian Violence Routine Literature of Testimony
  5. 5. 60k homicides in Brazil in a year* • More than 30k homicides involving young from 15 to 29 years old • Two homicides per day by State Police • 16% of all homicides executed by police • One police officer murdered every 6 days *Map of Violence, Federeal Government (2014) Brazilian violence routine: Public Security in Brazil • “The social issue is a police issue” Washington Luis, 1906 • State Polices in Brazil = Military Police • Only in the 1988’s Constitution was when the “national security” term was abandoned allowing a specific chapter for “public security”
  6. 6. Literature of Testimony: • Popularized in Latin America but still has problems to be recognized in the Academy: 1. High level of regionalisms, turning them almost into “untranslatable” literature works 2. The non-underlying interpretation from the ideological (Latin American) context from the 20th century: “A century marked by a historical process of social inclusion” DE MARCO, Valeria (2004) • Collaborative works through the dictation had been spread in the most common technique [in Latam]. Meanwhile both scenarios portraits the day-by-day violence by the optic of the ignored person, in Brazil the own ignored is who organizes these ideas and experiences Marginal Literature: “That one created by the marginal, even by people who has already robbed, those one who arises from society sections which don’t have any space” (FERRÉZ, 2005) “Culture as an example of resistance and producer of new politic senses in emerging countries which are infused in the globalization context” (HOLLANDA, 2005) Differently as expected by the common sense, this Marginal Literature has the violence as just the surrounding, the living conditions of ordinary characters, and not the theme of the narrative
  7. 7. Market image exercise to reexamine public security polices: An image constructed by two assumptions: 1. The image that the institution projects to communicate their product / service to the consumer and; 2. The perceived image of that communication by the consumers experience. METHOD BARICH, H., KOTLER, P. (1991)
  8. 8. Market image exercise to reexamine public security polices: Secretary of Public Security as a brand Police State as it’s service Media as the market influencer Citizen as consumer Voting as a purchase behavior METHOD
  9. 9. The Public Security image projected by the State • Modern concept of democracy; • The media control; • Symbolical forces relations; • The non existence of an average public opinion FRAMEWORK The image perceived by a segment of population • New literature parameters and it’s social function: the Marginal Literature • The Journalist from Mars CHOMSKY, Noam(2013), BOURDIEU, Pierre(1982, 2007) DE HOLLANDA, Heloísa Buarque (2005)
  10. 10. FINDINGS The Public Security image projected by the State • Mass media and government’s public opinion researches aligned to promote a fear speech aiming to control the political agenda and avoid citizens to the political debate • A subjective insecurity that overlaps objective insecurity • Most lethal police force in a peaceful country • Impunity predominance • Existence of a selective pattern of State police action in the outskirts of large urban centers
  11. 11. Image shared by Sao Paulo State Police Facebook’s fanpage (June, 2016) THE IMAGE PROJECTED BY PUBLIC SECURITY Campaign “#youcantrustPMESP”, by Sao Paulo Secretary of Public Security in Twitter (May, 2016)
  12. 12. Images leaked out from Sao Paulo State Police’s Whatsapp private groups (July, 2016) DOES THE PROJECTED IMAGE REFLECTS THE STATE POLICE ACTIONS?
  13. 13. THE PROJECTED IMAGE AND THEIR MARKET SCENARIO Overabundance of bad experiences in a specific niche (young residents from outskirts) and evidences of historic intentional human failures Accents the diffusion of different brand perceptions by consumers perspective Market risk = Consumer’s intention to be informed about the issue A predisposed consumer executes repeated actions Undemanding consumers boost a uninformed and or misinformed market
  14. 14. Media plays a definitive role inside the brand speech configuration versus contribution to market neutral information: _Public Opinion research as the brand speech endorsement _Brazilian media concentration: 10% of politicians are in charge of more than 90 media groups Requirement in projecting a brand image and market positioning THE PROJECTED IMAGE AND THEIR MARKET SCENARIO For which market the public security is concerned? _The Private Security Market is the fourth largest employeer sector (US$10 bi in a year) _Engenieering of Consent and the Speech of Fear
  15. 15. FINDINGS From the projected image's deconstruction towards the perceived image's construction • Domination in Brazilian history has harmed something much more subtle and devastating: the self-worth of being black in Brazil • The stereotyping and confusion between author and work or between suspect and villain • Marginal Literature and Capital Culture • The subversion of marginality is the movement itself. The outskirt and the downtown is not something static and permanent
  16. 16. THE IMAGE PERCEIVED BY THE BRAZILIAN BLACK YOUNG “#DoILookLikeAsASuspect?”
  17. 17. NEWS THAT DID NOT APPEAR IN THE FRONT PAGE 3 Year Anniversary of the Missing of Amarildo (citizen from Rocinha, RJ) Published by Brazilian Amnesty The Pacifying Police Unit (UPP): attemption to be a community police in Favelas of Rio de Janeiro
  18. 18. Marginal Literature as a spontaneous and organic dialogue with the consumer niche and further, to the market A projected image manufactured and manipulated as an artificial speech Consumer’s indifference and absence in their democratic participation as a perceived benefit for this market (specially for stakeholders as the private market) Equitable violence is a real probability of market reaction. Is it possible to predict damage? THE PERCEIVED IMAGE AND THEIR MARKET SCENARIO
  19. 19. CONCLUSIONS Those natural exhibition of system controversies highlights the differences between the desirable projection of brand image and the real purpose of Marginal Litarature Although the independent cultural production in Brazil has a historical preconception and prejudice as a subversive action Marginal Literature: Instrument with highest potential at the public space ocupation as a provoker actor inside the discussion of social-politic reality in a local context, specially in the most vulnerable city areas The non-incorporation into laws of policies and institutions beside the principles and minimum standards of human rights for police, prosecutors, judges and lawyers put away the promotion of public security polices committed to Human Rights protection The non-existence of any stimulus to promote independent research in the area and the existence of several artifices that demonstrate the non-collaboration of the State in providing the horizontal access to information
  20. 20. Brazilian cultural paradox at the civic education: How to build a national identity, unique, and therefore a mestizo culture, in a society that still propagates social- racial segregation? “Sarau da Cooperifa” inclueded at the Virada Cultural, the biggest cultural festival of Brazil (2016)
  21. 21. THANKS FOR YOUR ATTENTION! 2016 – São Paulo - Brazil Pedro Henrique Santos Barreto barreto.pedroh@gmail.com

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