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Pearson social media survey 2011

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Here are the slides from our 2011 Social Media in Higher Education Survey. We presented this research at the Pearson Cite Conference in Denver on 4.11.2011.

Hester Tinti-Kane
Director of Online Marketing and Research
Pearson Learning Solutions
hester.tinti-kane@pearson.com

Published in: Education, Business

Pearson social media survey 2011

  1. 2. SOCIAL MEDIA AND HIGHER EDUCATION, THE COMMON GROUND <ul><li>Hester Tinti-Kane , Director of Online Marketing and Research, Pearson Learning Solutions </li></ul><ul><li>Jeff Seaman , Co-Director, Babson Survey Research Group </li></ul><ul><li>Mike Moran , Co-author of Search Engine Marketing, Inc. </li></ul><ul><li>Chief Strategist, Converseon </li></ul>Social media and higher education, the common ground
  2. 3. Survey Goals: <ul><ul><li>Bring this survey wider and deeper after the success a spring 2010 survey, presentations and SlideShare posting. </li></ul></ul><ul><ul><li>How many faculty are using social media? </li></ul></ul><ul><ul><li>Which social media do college faculty use for personal communication? Professional use? For teaching? </li></ul></ul><ul><ul><li>What value do college faculty find in using these online spaces? </li></ul></ul>Social media and higher education, the common ground
  3. 4. Respondents: Who Are they? <ul><ul><li>Representative national sample of teaching faculty </li></ul></ul><ul><ul><li>1,921 Responses </li></ul></ul><ul><ul><li>One-quarter teach online </li></ul></ul>Social media and higher education, the common ground Gender Years teaching Status
  4. 5. All Are Aware Social media and higher education, the common ground
  5. 6. Personal Use: <ul><ul><li>Over three-quarters of faculty have visited a social media site within the past month. </li></ul></ul><ul><ul><li>One-half of faculty have posted content during the past month. </li></ul></ul>Social media and higher education, the common ground
  6. 7. Personal Use More Than One Site: Majority of faculty have visited more than one social media site, nearly 30 percent visiting 3 or more sites. Social media and higher education, the common ground
  7. 8. Personal Use: Facebook And YouTube Lead Social media and higher education, the common ground
  8. 9. Workplace Use: College Faculty Comparison To Employees In Industry <ul><ul><li>Over 90% of college faculty engage in social media as part of work </li></ul></ul><ul><ul><li>Just 47% of employees in industry do (McKinsey 2010) </li></ul></ul>Social media and higher education, the common ground
  9. 10. Professional Use Of Social Media <ul><ul><li>“ Professional use” excludes personal use and use for teaching. </li></ul></ul><ul><ul><li>78 percent of faculty use at least one social media site in support of their professional career activities </li></ul></ul><ul><ul><li>Greatest number use YouTube </li></ul></ul><ul><ul><li>Facebook daily use at 11 percent exceeds all other social media sites </li></ul></ul>Social media and higher education, the common ground
  10. 11. Personal And Professional Use: Social media and higher education, the common ground
  11. 12. Teaching Use: Class Sessions <ul><ul><li>80 percent of faculty use social media for some aspect of a course that they are teaching. </li></ul></ul><ul><ul><li>Nearly two-thirds use social media within their class session. </li></ul></ul><ul><ul><li>30 percent post content for students to view outside of class session. </li></ul></ul>Social media and higher education, the common ground
  12. 13. Teaching Use: For Assignments <ul><ul><li>Over 40 percent assign students to read or view social media as part of a course assignment. </li></ul></ul><ul><ul><li>20 percent assign students to comment or post to social media sites. </li></ul></ul>Social media and higher education, the common ground
  13. 14. Teaching Use: Almost ½ Use More Than Just Video Social media and higher education, the common ground
  14. 15. Teaching Use: Concerns Social media and higher education, the common ground
  15. 16. Teaching Use: Perceived Value Social media and higher education, the common ground
  16. 17. Teaching Use: Online Teachers Most Engaged Social media and higher education, the common ground
  17. 18. Teaching Use: Video Contest <ul><li>Krista Jackman, University of New Hampshire, English </li></ul><ul><li>http://www.youtube.com/watch?v=bLVA9o3lQp8 </li></ul><ul><li>http://www.youtube.com/watch?v=u6zuOQMTeR8 </li></ul><ul><li>Pete Surgent, Community College of Baltimore County, Math </li></ul><ul><li>http://student.ccbcmd.edu/~psurgen1/menu_iahw.htm </li></ul><ul><li>Lindsay Higgins, TX A&M, Agricultural Economics  </li></ul><ul><li>http://www.youtube.com/watch?v=za7IaeR7Hck </li></ul>Social media and higher education, the common ground
  18. 19. Thank you! Connect with us… <ul><li>Hester Tinti-Kane </li></ul><ul><ul><ul><ul><li>@tintikane </li></ul></ul></ul></ul><ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul></ul><ul><ul><li>Jeff Seaman </li></ul></ul><ul><ul><ul><ul><li>@surveygroup </li></ul></ul></ul></ul><ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul></ul><ul><ul><li>Mike Moran </li></ul></ul><ul><ul><ul><ul><li>@mikemoran </li></ul></ul></ul></ul><ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul></ul>Social media and higher education, the common ground

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