Google recognises that some types of content have the ability to affect people's lives. Because of this, they create a category called Your Money or Your Life, or YMYL for short.
This is content that can impact a viewer's happiness, health, safety or financial security.
Since Google looks at YMYL content differently, it naturally flows on to affect search engine optimization (SEO) of any websites that fall under the category.
In this presentation, we explore:
- What is YMYL
- What does 'Beneficial Purpose' mean?
- How does E.A.T affect SEO and what does it mean?
- Examples of YMYL content
- How to optimise YMYL websites
You can learn more here: http://pearldm.com/ymyl