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PeaceGeeks Crowdfunding Case Study

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PeaceGeeks Crowdfunding Case Study

  1. 1. Connect Locally – Empower Globally
  2. 2. Help us raise $10,000 or morefor peace & securityby October 28th .com/PeaceGeeks Every dollar counts. Give what you can. Be a PeaceGeek. @PeaceGeeks
  3. 3. Campaign Basics• Goal: $10,000• Platform: IndieGoGo• Launch: Sept. 24 Length: 35 days• End: Oct. 28• Team: 10 – Storyboard / Script: 4 – Video Shoot: 5 – Skype: 3
  4. 4. Successes• Social media traction• Inner circle donations• Campaign updates – Testimonials, images, videos, etc. – Updated pitch video• Promotion on IndieGoGo (as of 4pm today) – #1 in Politics – #6 in Vancouver• Timely recognition & thanks
  5. 5. Surprises• More work than expected• Hard to keep video concise• Banking can be a hassle• No spontaneous donations yet – Except for Bitcoin• Others are keen to promote us• Personal fulfillment
  6. 6. Lessons• Know your story & keep it concise• Build a team with clear roles – Avoid last minute chefs• Be realistic about scheduling – It takes longer than you expect• Lay the groundwork pre-launch• Launch Update Iterate• Be willing to tell your case study
  7. 7. Help us raise $10,000 or morefor peace & securityby October 28th .com/PeaceGeeks Every dollar counts. Give what you can. Be a PeaceGeek. @PeaceGeeks

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