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International prepaid payment service provider, Stellr, headquartered in Singapore, has introduced the concept of Prepaid Gift Card Mall which allows distribution of gift cards from domestic and international brands to retail outlets and e-commerce platforms. This will enable cash purchases of digital services of these brands. Currently, Stellr is focusing on channelizing gift cards in fashion, fast food, travel and entertainment segment by end of 2016. Brands such as BookMyShow, Hungama, Cleartrip, Google Play and Intel Security have already partnered with Stellr for the service.