Why	  Intercultural	  Competences	  &	  diverse	  perspec7ves	  are	  cri7cal	  for	  success?	  	  Jon	  Wintermeyer,	  B...
The	  Number	  One	  Digital	  Payments	  Pla;orm	  70+	  Employees	  in	  5	  Global	  Offices	  Over	  20	  Languages	  Sp...
In	  the	  Beginning…	  Start in marketsYou know bestThink BigHire the right people
Successful	  in	  one	  market	  already?	  Time	  to	  expand…	  
AAacking	  New	  Markets	  Cross CulturalEmployeesScaling operationsIdentify Opportunities
You	  are	  taking	  your	  company	  global.	  What	  now?	  How	  do	  I	  best	  use	  all	  my	  employees?	  
Leverage	  Diversity	  for	  Growth	  Building your TeamSurprising ResultsProvide UniquePerspectives
Local	  Employees	  UnderstandingLocal needsAttract DiverseTalentGrow Human CapitalLocal Support
Some	  examples	  of	  what	  to	  do…and	  what	  not	  to	  do…	  
Google	  –	  Global	  Powerhouse	  Number OneOffices in40+ countriesFree ServicesInternal Groups topromote diversity
We	  can’t	  all	  be	  a	  Google…but	  we	  can	  learn	  from	  them.	  
Xing	  –	  The	  German	  LinkedIn	  Top 50 inGermany vs. Top600 worldwide19% Growth inDACH vs.158%Growth ofLinkedInXing h...
Be	  open	  to	  the	  world….	  
Facebook	  –	  The	  Global	  Social	  Network	  Started in 2004focused atU.S. UniversitiesOpened platformGrowth in Turkey...
If	  you	  are	  late	  to	  the	  party,	  be	  prepared	  to	  face	  tough	  challenges	  
VK.com	  Similar Start toFacebookMore local supportName is important —Later rebranded
Lessons	  Learned	  Good ProductBig PictureUse local talentHuman Resources
Paymentwall	  overcomes	  expansion	  concerns	  to	  go	  global.	  
Started	  in	  SF	  and	  Kiev	  in	  2010	  Entrepreneurship	  in	  SF	  and	  smarts	  in	  Kiev.	  Expanded	  to	  Ista...
Recognize CulturesCommunicationDistanceManaging	  Global	  Teams	  
•  Easy	  to	  Open	  an	  Office	  •  Diverse	  Talents	  (language	  and	  open	  to	  travel)	  •  Huge	  Market—Need	  h...
Design new productsTrustEveryone LearnsPaymentwall	  uses	  Diversity	  
Summary	  Discover StrengthsBe preparedAdaptTake over the world
Jon	  Wintermeyer	  Business	  Development	  Manager	  Jon@paymentwall.com	  
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Paymentwall - Why intercultural competences & diverse perspectives are critical for success?

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Jon Wintermeyer Business Development Manager at Paymentwall spoke at SocialityRocks! in San Francisco how best to take a company global.

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Paymentwall - Why intercultural competences & diverse perspectives are critical for success?

  1. 1. Why  Intercultural  Competences  &  diverse  perspec7ves  are  cri7cal  for  success?    Jon  Wintermeyer,  Business  Development  Manager  
  2. 2. The  Number  One  Digital  Payments  Pla;orm  70+  Employees  in  5  Global  Offices  Over  20  Languages  Spoken  Employees  from  15+  different  countries  100+  Payment  OpLons  Established  in  2010  Merchants  in  over  150  countries  Paymentwall  
  3. 3. In  the  Beginning…  Start in marketsYou know bestThink BigHire the right people
  4. 4. Successful  in  one  market  already?  Time  to  expand…  
  5. 5. AAacking  New  Markets  Cross CulturalEmployeesScaling operationsIdentify Opportunities
  6. 6. You  are  taking  your  company  global.  What  now?  How  do  I  best  use  all  my  employees?  
  7. 7. Leverage  Diversity  for  Growth  Building your TeamSurprising ResultsProvide UniquePerspectives
  8. 8. Local  Employees  UnderstandingLocal needsAttract DiverseTalentGrow Human CapitalLocal Support
  9. 9. Some  examples  of  what  to  do…and  what  not  to  do…  
  10. 10. Google  –  Global  Powerhouse  Number OneOffices in40+ countriesFree ServicesInternal Groups topromote diversity
  11. 11. We  can’t  all  be  a  Google…but  we  can  learn  from  them.  
  12. 12. Xing  –  The  German  LinkedIn  Top 50 inGermany vs. Top600 worldwide19% Growth inDACH vs.158%Growth ofLinkedInXing hiresFrench DirectorToo little, too late?
  13. 13. Be  open  to  the  world….  
  14. 14. Facebook  –  The  Global  Social  Network  Started in 2004focused atU.S. UniversitiesOpened platformGrowth in TurkeyMark Zuckerbergon Russian TV
  15. 15. If  you  are  late  to  the  party,  be  prepared  to  face  tough  challenges  
  16. 16. VK.com  Similar Start toFacebookMore local supportName is important —Later rebranded
  17. 17. Lessons  Learned  Good ProductBig PictureUse local talentHuman Resources
  18. 18. Paymentwall  overcomes  expansion  concerns  to  go  global.  
  19. 19. Started  in  SF  and  Kiev  in  2010  Entrepreneurship  in  SF  and  smarts  in  Kiev.  Expanded  to  Istanbul  and  Berlin  Local  customer  support  and  development  of  products  Manila  and  SEA  Expansion  Cover  all  Lme  zones  Paymentwall’s  Growth  1  2   1  3  4  
  20. 20. Recognize CulturesCommunicationDistanceManaging  Global  Teams  
  21. 21. •  Easy  to  Open  an  Office  •  Diverse  Talents  (language  and  open  to  travel)  •  Huge  Market—Need  high  number  of  employees  •  Local  language  support  •  Flexible  Skills/AdapLve  to  Markets  •  Works  well  with  other  American  Companies  •  Expanding  2013/2014  •  Logical  •  Prefer  Hard  and  Difficult  Tasks  •  Works  well  as  a  team  Trends  We  See  in  “Our”  Markets  Europe  SEA  North  America  South  America  Russia/CIS  
  22. 22. Design new productsTrustEveryone LearnsPaymentwall  uses  Diversity  
  23. 23. Summary  Discover StrengthsBe preparedAdaptTake over the world
  24. 24. Jon  Wintermeyer  Business  Development  Manager  Jon@paymentwall.com  

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