Paymentwall - Why intercultural competences & diverse perspectives are critical for success?
Why Intercultural Competences & diverse perspec7ves are cri7cal for success? Jon Wintermeyer, Business Development Manager
The Number One Digital Payments Pla;orm 70+ Employees in 5 Global Oﬃces Over 20 Languages Spoken Employees from 15+ diﬀerent countries 100+ Payment OpLons Established in 2010 Merchants in over 150 countries Paymentwall
In the Beginning… Start in marketsYou know bestThink BigHire the right people
Successful in one market already? Time to expand…
AAacking New Markets Cross CulturalEmployeesScaling operationsIdentify Opportunities
You are taking your company global. What now? How do I best use all my employees?
Leverage Diversity for Growth Building your TeamSurprising ResultsProvide UniquePerspectives
Local Employees UnderstandingLocal needsAttract DiverseTalentGrow Human CapitalLocal Support
Some examples of what to do…and what not to do…
Google – Global Powerhouse Number OneOffices in40+ countriesFree ServicesInternal Groups topromote diversity
We can’t all be a Google…but we can learn from them.
Xing – The German LinkedIn Top 50 inGermany vs. Top600 worldwide19% Growth inDACH vs.158%Growth ofLinkedInXing hiresFrench DirectorToo little, too late?
Facebook – The Global Social Network Started in 2004focused atU.S. UniversitiesOpened platformGrowth in TurkeyMark Zuckerbergon Russian TV
If you are late to the party, be prepared to face tough challenges
VK.com Similar Start toFacebookMore local supportName is important —Later rebranded
Lessons Learned Good ProductBig PictureUse local talentHuman Resources
Paymentwall overcomes expansion concerns to go global.
Started in SF and Kiev in 2010 Entrepreneurship in SF and smarts in Kiev. Expanded to Istanbul and Berlin Local customer support and development of products Manila and SEA Expansion Cover all Lme zones Paymentwall’s Growth 1 2 1 3 4
Recognize CulturesCommunicationDistanceManaging Global Teams
• Easy to Open an Oﬃce • Diverse Talents (language and open to travel) • Huge Market—Need high number of employees • Local language support • Flexible Skills/AdapLve to Markets • Works well with other American Companies • Expanding 2013/2014 • Logical • Prefer Hard and Diﬃcult Tasks • Works well as a team Trends We See in “Our” Markets Europe SEA North America South America Russia/CIS
Design new productsTrustEveryone LearnsPaymentwall uses Diversity
Summary Discover StrengthsBe preparedAdaptTake over the world
Jon Wintermeyer Business Development Manager Jon@paymentwall.com