Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Google Analytics For Website: 15 Important Web Metrics


Published on

Let’s understand the most important metrics in google analytics for website with the help of simple and useful example: Hypothetically, consider that you have an online store to showcase and sell customized gifts. Now to understand your business, reach and users well you will have to make use of google analytics for website.

Checkout the presentation to know the topics like Google analytics overview, Real time traffic overview, Demographic Overview, Interest Overview and much more.

You may also check our blog at

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Google Analytics For Website: 15 Important Web Metrics

  1. 1. 15 Important Web Metrics On Google Analytics For Website P r e s e n t s A walk-through:
  2. 2. 1. Introduction 2. Google Analytics For Website: Real Time Overview 3. Real Time Traffic Sources 4. Demographics Overview 5. Interests Overview 6. New v/s Returning Users 7. Mobile Or Device Web Metric What’s Inside? 8. Sessions Web Metric 9. Bounce Rate 10. Avg. Session Duration 11. Source/ Medium 12. Referrals 13. Social Overview 14. Exit Pages 15. Conversions
  3. 3. Want to keep a track of your users and their activity on your website? Wondering how you can grow your online presence and boost sales? Then ‘Google analytics for website’ is a must.
  4. 4. 1. Google Analytics For Website Before you dive deep, you should have a Google analytics account and your basics in place
  5. 5. The metric is a real time report, giving LIVE user activity insights like: ● How many users are active on your website? ● Which device are they using? ● Which page is being viewed? ● Where do they belong? ● Their page views time line and so on. Thus, it lets you understand your audience better
  6. 6. 2. Real Time Traffic Sources  It lists down active real time viewers on your website & the source, channel they come from  Also, you can keep a tab on what content they are reading in the moment 3. Demographics Overview This metric is accessed under the “Audience” tab on the left.  It gives information about the age and gender of your users  And helps understand if your product is being used by the target users Note: For better analysis, go to top right and set your preferred date of analysis.
  7. 7. 4. Interests Overview ● Here, you get customized insights into which type of user is surfing your website ● It, then reports user interest on the basis of their professional preferences: financial services, shoppers etc. ● By knowing these you can optimize your products according to the type of users and their interests
  8. 8. 5. New v/s Returning Users This metric helps you to develop engagement strategies for the users accordingly and increase their brand loyalty. There are two types of users: Users who visit your website for the first time Users who keep coming back for more products and service updates Returning Users New Users
  9. 9. 6. Mobile Or Device Web Metric Check the “Audience” tab to view this metric It gives information about the kind of device your audience uses to view websites or products online 7. Users & New Users This metrics helps you know the repeat and new users in given time period  The “Acquisition” report tells how your website is performing and what your users are like  ‘Users’ are the ones who have come to your website via different mediums
  10. 10. 8. Sessions Web Metric This metric allows you to check the amount of time your customer stayed on your website on hourly, daily, weekly or monthly basis It tells how appealing and useful your website is for your users 9. Bounce Rate This metric tells you about the users that landed on your website and decided to close the window without performing any action, also called as “bounce rate” Note: 26% – 40% is considered as a healthy bounce rate for any given website
  11. 11. 10. Avg. Session Duration Check the “Audience” tab to view this metric that gives information about the kind of device your audience uses to view websites or products online Note : Avg. Session duration refers to the average time your customer stays on your websites 11. Source/ Medium This metric informs you from which channel is your traffic coming to your website It enables you to customize the dates you want to view and extract reports of
  12. 12. 13. Social Overview This metric, under ‘Acquisition’ tab, projects through which social media network your audiences landed up from Hence, you understand your reach and scope of improvement 12. Referrals This metrics helps you know the amount of traffic ,that comes from other sites, also called as ‘Referrals’ It helps you estimate your reach and business growth
  13. 13. 15. Conversions This indicates the transformation of users to customers It points to the goal you have set and achieved over a period of estimated time 14. Exit Pages Exit page is the last page viewed by your users on your website Please note, Bounce rate tells about users who viewed single page and left. However, exit page have multiple viewed pages
  14. 14. Join the trip of successful online business by making use of Google analytics for website And to accept payments online, integrate your business website with the most trusted, secured and quick payment gateway Signup on PayUmoney
  15. 15. Want More Interesting Reads? G e t q u a l i t y i n s i g h t s i n t o o n l i n e b u s i n e s s e s , v a r i o u s m a r k e t i n g s t r a t e g i e s o f 2 0 1 8 , l a t e s t p a y m e n t t o o l s & m u c h m o r e ! Visit PayUmoney Blog