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Concrete indentity really getting to know your users

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A talk given by @cbetta at FOWA London 2013

Published in: Technology, Business
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Concrete indentity really getting to know your users

  1. 1. Concrete Identity Really getting to know your users Cristiano Betta, Developer Evangelist
  2. 2. Developer Evangelist
  3. 3. Why am I here?
  4. 4. Do we always want to use the same identity?
  5. 5. Should we always want to use the same identity?
  6. 6. Identity Providers
  7. 7. Out of 657 surveyed users 66% think that social sign-in is a desirable alternative. Source: bit.ly/bluestats
  8. 8. Google Facebook Twitter
  9. 9. Social vs Concrete
  10. 10. • Name, email, location
  11. 11. • Name, email, location • Friends, address
  12. 12. • Name, email, location • Friends, address • Verified address, payment address, account type
  13. 13. • Name, email, location • Friends, address • Verified address, payment address, account type • Seamless checkout
  14. 14. Demo
  15. 15. The nature of an identity matters
  16. 16. Well used authorization can improve the user experience
  17. 17. The user experience should be enhanced not impaired by user
  18. 18. Questions cbetta@paypal.com slideshare.net/paypal

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