Social Media & The Modern Enterprise

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Probir Roy at Web Innovation 2009, Mumbai on Social Media and the Modern Enterprise.

Published in: Business, Technology

Social Media & The Modern Enterprise

  1. 1. Web 2.0 and PayMate
  2. 6. <ul><li>Our customers are educated, tech savvy and online. </li></ul><ul><li>The top 10 websites in India include Orkut, Facebook and Blogger – our customers are building communities online </li></ul><ul><li>We are getting online to identify & engage: </li></ul><ul><ul><li>Listen </li></ul></ul><ul><ul><li>Participate </li></ul></ul><ul><ul><li>Broadcast </li></ul></ul><ul><ul><li>Share </li></ul></ul>Web 2.0 & PayMate
  3. 7. <ul><li>Twitter </li></ul><ul><ul><li>Share company news, triumphs, ongoing projects </li></ul></ul><ul><ul><li>Announcements & company statements </li></ul></ul><ul><ul><li>Listen and respond </li></ul></ul>
  4. 8. <ul><li>Communities </li></ul><ul><ul><li>Real-time interaction </li></ul></ul><ul><ul><li>Brand accessibility </li></ul></ul><ul><ul><li>Keeping our ear to the ground </li></ul></ul><ul><ul><li>Community of interested parties – customers, employees, journalists... </li></ul></ul><ul><ul><li>Multi-media assets at all touch points </li></ul></ul><ul><ul><li>Disseminate news </li></ul></ul>
  5. 9. <ul><li>Participate </li></ul><ul><ul><li>The conversation is already happening online </li></ul></ul><ul><ul><li>You can’t control it but you can listen & be a part of it. </li></ul></ul><ul><ul><li>Ignore this conversation (Motrin, Amazon et al) at your peril </li></ul></ul>
  6. 10. Online Exposure & Awareness Bottom line contribution <ul><li>“ 'A company’s corporate homepage is Google.com” </li></ul><ul><li>Bob Pearson, </li></ul><ul><li>Dell - VP of Communities & Conversation </li></ul>
  7. 11. Find PayMate on: PayMate PayMate India PayMate_India PayMate India
  8. 12. Thank You

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