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La Veille de la Com' - Vol. 1 par Guillaume Pain

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Voici la première édition de La Veille de la Com'.

À destination des personnes qui n'auraient pas le temps de faire de la veille et qui aimerait retrouver à un seul emplacement les opérations de marques les plus pertinentes quelque soit le canal.
Cette présentation n'a pas pour objectif de traiter l'exhaustivité des campagnes réalisées, mais juste de montrer des usages pertinents pour les marques.

Dans cette édition, nous allons aborder les thématiques suivantes : publicité, social media, retail, innovation, le mot du moment et une rubrique qui nous prouve que le futur est bien maintenant.

Cette présentation a également pour but d'évoluer au cours des versions, que ce soit sur la présentation ou bien sur les thématiques. Toutes les remarques sont donc les bienvenues.

Pour plus d'explications sur certaines campagnes, n'hésitez pas à me contacter.

Bon visionnage à tous :)

P.S. : Pour la partie "Future is now", voici un complément d'information concernant le Robot Duel Challenge : https://goo.gl/I7Ol9r.

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La Veille de la Com' - Vol. 1 par Guillaume Pain

  1. 1. Guillaume Pain © 2015 LA VEILLE DE LA COM’ VOL. 1 Septembre 2015
  2. 2. Guillaume Pain © 2015 SOMMAIRE PUBLICITÉ SOCIAL MEDIA RETAIL INNOVATION LE MOT DU MOMENT FUTURE IS NOW
  3. 3. Guillaume Pain © 2015 PUBLICITÉ
  4. 4. Guillaume Pain © 2015 DOMINO’S ANYWARE Domino’s Pizza offre la possibilité à tous les clients US de commander via un emoji une pizza. Le système est simple : configurer son profil « Easy Order » et commander simplement votre pizza préféré. Guillaume Pain © 2015
  5. 5. Guillaume Pain © 2015 EMOJI LITERACY Partant du constat que 40% des Américains ne comprennent pas les emoji (et plus particulièrement les seniors), Domino's a eu l'initiative de créer un véritable jeu de cartes pour les éduquer au phénomène. Chaque carte affiche un emoji différent, et au dos, son explication et les circonstances dans lesquelles on l'utilise. Guillaume Pain © 2015
  6. 6. Guillaume Pain © 2015 SOCIAL MEDIA
  7. 7. Guillaume Pain © 2015 #LAPARESSEADUB ON La marque Pulco véhicule la paresse comme véritable style de vie. Elle a mis en place le post le plus lent du monde sur Facebook. En utilisant la fonctionnalité « Historique de modification » sur Facebook, on peut voir que Pulco a mis 7 jours à faire un post d'une ligne. Guillaume Pain © 2015
  8. 8. Guillaume Pain © 2015 LAND ROVER ADVENTURE GRAM Land Rover invite les membres Instagrams à découvrir une aventure en réinventant le format du réseau social. Deux comptes ont été ouverts sur lesquels la marque a posté des panoramas parsemés de photos/vidéos. On est alors invité à découvrir tout un parcours en lien avec l’aventure véritable leitmotiv de la marque. Guillaume Pain © 2015
  9. 9. Guillaume Pain © 2015 RETAIL
  10. 10. Guillaume Pain © 2015 ADIDAS CLIMACHILL INNOVATION LAB Pour voir la vidéo : https://goo.gl/0bfdw1
  11. 11. Guillaume Pain © 2015 FACEBOOK BLUETOOTH® BEACONS Gratuit d’utilisation, il aide les personnes à voir plus d’informations sur votre magasin dès l’instant où ils utilisent Facebook pendant leur visite. Guillaume Pain © 2015
  12. 12. Guillaume Pain © 2015 INNOVATION
  13. 13. Guillaume Pain © 2015 GOOGLE INSTANT BOOKING Les utilisateurs de Google peuvent maintenant réserver leurs hôtels directement depuis la page de recherche Google sans quitter la page. La nouvelle stratégie de Google est de garder les utilisateurs sur leur interface minimaliste et facilement reconnaissable sans les couleurs des différentes marques qui a pour objectif d’augmenter les taux de transformation. Guillaume Pain © 2015
  14. 14. Guillaume Pain © 2015 THE MERRELL TRAILSCAPE Pour voir la vidéo : https://goo.gl/bfLbg4
  15. 15. Guillaume Pain © 2015 LE MOT DU MOMENT
  16. 16. Guillaume Pain © 2015 RESPONSIVE RETAIL S’adapter aux comportements d’achat malin, répondre sans délai et de manière multicanal aux attentes de consommateurs, reconnaître l’hétérogénéité des attentes et réussir la démystification de la relation commerciale au profit d’une plus grande personnalisation… Pour en savoir plus : http://goo.gl/R00fo2
  17. 17. Guillaume Pain © 2015 FUTURE IS NOW
  18. 18. Guillaume Pain © 2015 MERCI Vous avez apprécié et souhaitez approfondir certains points ? Pour me contacter : www.guillaumepain.com fr.linkedin.com/in/painguillaume

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