An Introduction to Social Media - Museums & Heritage Sites

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Slides from presentation at the Lincolnshire Heritage Forum on 16th November 2010.

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An Introduction to Social Media - Museums & Heritage Sites

  1. 1. AN INTRODUCTION TO SOCIAL MEDIA Museums & Heritage Sites Presented by Celia Lacy
  2. 2. The Social Media Puzzle
  3. 3. : s o c i a l Have a conversation Share your ideas Discuss a topic Give a compliment Introduce yourself Make friends Feel appreciated Smile! Boost your confidence Laugh
  4. 4. : m e d i a article video audio image message mini-diary film journal podcast gallery
  5. 5. H y p e revolution CHAT rumours talk phenomenon fiction facts STORIES fads C R A Z E S twaddle FRENZY : truth
  6. 6. SOCIAL NETWORKING Years to reach 50 million users:  Radio (38 years)  TV (13 years)  Internet (4 years)  iPod (3 years) 200 million users in less than a year
  7. 7. BUSINESS SOCIAL NETWORKING 80% of companies use social media for recruitment Of these, 95% used LinkedIn
  8. 8. CONTENT SHARING YouTube is the second largest search engine on the planet 24 hours of video footage are uploaded to YouTube every minute
  9. 9. MICRO BLOGGING Over 90 million tweets pass through Twitter each day Celebrity tweeters Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the populations of Ireland, Norway or Panama.
  10. 10. Toolbox & Tips
  11. 11. A presence on appropriate social media channels to suit the organisation Aim for: Consistent, distinctive brand & tone of voice Regular creation of engaging content A quality foundation of connections and networks relevant to the organisation & it’s ethos A loyal & nurtured base of fans, followers and advocates
  12. 12. PRESENCE & NETWORK
  13. 13. FAN BASE & CONNECTIONS
  14. 14. ENGAGING THE AUDIENCE
  15. 15. ENGAGING THE AUDIENCE
  16. 16. ENGAGING THE AUDIENCE
  17. 17. BRAND IS KING
  18. 18. BRAND IS KING
  19. 19. BRAND IS KING
  20. 20. LEARN FROM OTHERS
  21. 21. Create your Social Museum
  22. 22. INSPIRATION • Tell a story • Document an event from the past • Interview witnesses and create fascinating oral histories • Promote events through networking • Capture objects through photography & film • Give your museum a personality • Encourage your visitors to support you
  23. 23. Questions
  24. 24. Celia Lacy Social Media Consultant celia@pavillionmarketing.com Sources & resources at www.pavillionmarketing.com

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