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© BookMovement 20111
“BookMovement is the leading destination
for book clubs across the country.”
--Rachel Chou, CMO at Open Road
Over 43,000 b...
Top Club Picks List
We rank the weekly top book selections of our
43,000 clubs in our Top Club Picks List,
Compiled from o...
How It Works: Top Club Picks
43,000 clubs list their book
selections on our club pages
Rankings compiled from club page
da...
Top Club Picks List Impact on Facebook…
Posted every Monday
on Facebook (7,900+
fans)
Top 10 List Post gets
5,000-8,000 Fa...
Even those Who Share the Picks Get Shared...
How It Works: Book Promotions
Our Book promotions
are in the form of
book giveaways
If clubs respond well
to a book, it wi...
BookMovement Members are:
Ravenous Readers: 68% read 11-50 books per year & 22% read 50+ books
Big Book Buyers: They buy 6...
Our Members are...Hungry Readers
How many books do you read a year?
0%
18%
35%
53%
70%
0 Books
1-5 Books
6-10 Books
11-50 ...
Our Members are...Influencers
Likelihood of telling someone about a book they liked: 98%
E-Book Usage among BookMovement members:
78%
18%
52%
48%
vs. 21% vs. National Average (source: Pew Research & Huffington Po...
BookMovement members buy E-Books a Year
Average number of E-Books bought: 13
11-50
0%
10%
20%
30%
40%
50%
1-5 Books
6-10 B...
E-Book Habits
Which genres of E-Books DoYou Read?
0%
20%
40%
60%
80%
100%
Fiction
Thrillers & Msyteries
Biography & Memoir...
We deliver the very best high quality,
high impact book promotions & offers
to book clubs, via email and the web
Email Pro...
Our Clients
“Bookmovement is our go-to site when we want to connect our books and
authors with book clubs.” —Miriam Parker...
Book of the Month Dedicated Newsletter
Our Book of the Month promotion is perfect for a standout
book, i.e. a book that ha...
Book of the Month Dedicated Newsletter
Some Top Performers
(Simon & Schuster)
The Comfort of Lies
10 Weeks on Top Club Pic...
New! Author of the Month Dedicated Newsletter
Perfect for: A book that has something special and “big”
about it if Book of...
New! Author of the Month Dedicated Newsletter
New! Author of the Month Dedicated Newsletter
Top 4 Social Media Posts
Live Online Author Chat
Perfect for: A book you want to have pre-sale book
buzz; An author with a backlist; A book with a ...
Live Online Author Chat
Our author chat events are
produced by Christine Cabello,
the former Director of Marketing
for the...
Live Online Author Chat
Some Top Performers
By Live Attendees
Kristin Hannah (Fly Away) 312
Alan Brennert (Palisades Park)...
Bookclubbing Book Giveaway
Our Bookclubbing promotion is the perfect way to
expose new titles and paperback releases to ou...
Bookclubbing Book Giveaway
Some Top Performers
52%
of Top 50 Bookclubbing-promoted titles made it to
the Top Club Picks Li...
Display Advertising: 728x90 ROS Leaderboard
Our Leaderboard is viewable on every page
of the BookMovement website, in our
...
Display Advertising: 160 x 600 ROS Wide Skyscraper
Our Skyscraper is also viewable on every page of
the BookMovement websi...
Display Advertising: 300 x 250 Email Ad
Perfect for: , announcing a paperback release,
renewing interest, or pairing with ...
Our 100% opt-in e-book giveaway newsletter
offers Christian book giveaways to our highly-
engaged Christian book clubs.
Su...
They are looking for not just book club reads but books to read in between their
monthly book club
Format does not matter ...
Our promotions are sold by MJ Rose of Authorbuzz. To
reserve a promotion, contact MJ Rose, Director of
Sales at:
Authorbuz...
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BookMovement Media Kit Fall 2016

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Outlines are promotion opportunities for authors and publishers to introduce their books to our 43,000 book clubs.

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BookMovement Media Kit Fall 2016

  1. 1. © BookMovement 20111
  2. 2. “BookMovement is the leading destination for book clubs across the country.” --Rachel Chou, CMO at Open Road Over 43,000 book clubs Representing 430,000+ readers Key Statistics Our members read 30 books a year on average They buy 60% of the books they read 78% read E-Books Our Book Clubs buy $75-95 million in books each year Who We Are As Seen in
  3. 3. Top Club Picks List We rank the weekly top book selections of our 43,000 clubs in our Top Club Picks List, Compiled from our book club pages and member reviews Monthly Top Club Picks List published in Private Book Club Pages 43,000 clubs List book selections & meeting info Share book suggestions with members Meeting reminders emailed to club members with reading guide & review books Book Promotions to Book Clubs 2 Dedicated Email Promotions 2 Weekly Book Giveaway Newsletters Live, Moderated Author Chat Display Advertising What We Do
  4. 4. How It Works: Top Club Picks 43,000 clubs list their book selections on our club pages Rankings compiled from club page data and member ratings Monthly Top Club Picks Published in
  5. 5. Top Club Picks List Impact on Facebook… Posted every Monday on Facebook (7,900+ fans) Top 10 List Post gets 5,000-8,000 Facebook Impressions Clubs count, confirm, share & recommend the # of books from top 10 they have read…
  6. 6. Even those Who Share the Picks Get Shared...
  7. 7. How It Works: Book Promotions Our Book promotions are in the form of book giveaways If clubs respond well to a book, it will appear on our top club picks list, becoming a “vetted” book club book
  8. 8. BookMovement Members are: Ravenous Readers: 68% read 11-50 books per year & 22% read 50+ books Big Book Buyers: They buy 60% of the books they read Influencers: 98% of members tell friends & club about a book they liked/loved Huge E-Book Consumers: 78% read E-books Our Members “I believe our book club members are the VIPs of the book world—They are among the highest volume book buyers & most influential readers in the United States. Our services and promotions treat them accordingly. ” -PAULINE HUBERT, FOUNDER & PRESIDENT, BOOKMOVEMENT
  9. 9. Our Members are...Hungry Readers How many books do you read a year? 0% 18% 35% 53% 70% 0 Books 1-5 Books 6-10 Books 11-50 Books 50+ Books 8% 20% 15% 25% 28% 22% 68% 8%2%0% BKMT HuffPo BKMT Members read 11-50 books BKMT Members read 50+ books Average Americans 20% Average Americans 8% vs. 68% 22% 90% BKMT Members read 11-50+ books
  10. 10. Our Members are...Influencers Likelihood of telling someone about a book they liked: 98%
  11. 11. E-Book Usage among BookMovement members: 78% 18% 52% 48% vs. 21% vs. National Average (source: Pew Research & Huffington Post Survey) E-Book Habits
  12. 12. BookMovement members buy E-Books a Year Average number of E-Books bought: 13 11-50 0% 10% 20% 30% 40% 50% 1-5 Books 6-10 Books 11-50 Books 50+ Books 6% 40% 23% 31% Our Book Clubs buy $45 million in E-Books each year E-Book Habits
  13. 13. E-Book Habits Which genres of E-Books DoYou Read? 0% 20% 40% 60% 80% 100% Fiction Thrillers & Msyteries Biography & Memoir Romance Religion & Inspirational History, Politics & Current Affairs Business 6% 30% 20% 30% 59% 70% 98%
  14. 14. We deliver the very best high quality, high impact book promotions & offers to book clubs, via email and the web Email Programs for Constant Engagement 50,000 subscribers Two Dedicated Email Promotions per month Two Book Giveaway Emails (6 titles each) 200,000 newsletters delivered monthly As Seen on the Inspiration Board of our Email Newsletter Provider Advertising & Promotions
  15. 15. Our Clients “Bookmovement is our go-to site when we want to connect our books and authors with book clubs.” —Miriam Parker, Online Marketing Director, Little, Brown and Company "The promotion on BookMovement & the subsequent momentum from the book club membership was instrumental in getting Sarah's Key back onto the bestseller list."—Kim Ludlam, Assoc Director of Creative Services St. Martin’s Press
  16. 16. Book of the Month Dedicated Newsletter Our Book of the Month promotion is perfect for a standout book, i.e. a book that has something special and “big” about it, regardless of the author or their history. (Think a BEA book, or a book you’d expect to get a starred PW review for.) Editorial Features* *Book clubs love when the menu, music or film suggestions come from the author, some clues about music, film, or material that may have informed or inspired their writing process Drink: Evocative Seasonal Cocktail related to book Eat: Seasonal food selection related to book setting Listen/See: Related Music or Movie Do: Activity related to book Promotion Details Dedicated Newsletter to 50,000 Subscribers Book Giveaway to 1-5 Book Clubs 1 Month homepage promotion (50,000 average impressions) Subscriber Engagement 500-1000 Book Clubs enter to win (600 average) Delivery Frequency: 1 per month Price: $3000
  17. 17. Book of the Month Dedicated Newsletter Some Top Performers (Simon & Schuster) The Comfort of Lies 10 Weeks on Top Club Picks List 761 Clubs Entered to Win (Picador) The Good House 18 Weeks on Top Club Picks List 14 Weeks on Top Club Picks List 721 Clubs Entered to Win 705 Clubs Entered to Win The Lifeboat (Little, Brown & Co.) 70% Book of the Month Selections made it to the Top Club Picks List
  18. 18. New! Author of the Month Dedicated Newsletter Perfect for: A book that has something special and “big” about it if Book of the Month is sold or an author who is big and has a new wonderful book out (vs. a book that is a standout regardless of the author.) Pre-Publication: Book Giveaway (2-4 weeks pre-pub) Author Interview announced in weekly newsletter (50,000 subscribers) with book giveaway to 1-5 clubs Home Page promotion of giveaway—1 week Winners Announced in following week’s newsletter Post-Pub: Dedicated Newsletter & 2 ROS Display Ads Dedicated Newsletter to 50,000 Subscribers with author interview & related content; Newsletter archived on site Week 1: ROS Skyscraper (100,000 impressions—$550 value) Week 2: ROS Reading Group Guide of the Week Banner (100,000 impressions—$650 value) Delivery Frequency: Monthly Price: $3000
  19. 19. New! Author of the Month Dedicated Newsletter
  20. 20. New! Author of the Month Dedicated Newsletter Top 4 Social Media Posts
  21. 21. Live Online Author Chat Perfect for: A book you want to have pre-sale book buzz; An author with a backlist; A book with a lot of research, travel, or unique situation that leads to conversation. Our live author chat gives authors the opportunity to offer unprecedented access to their writing life including photos, videos, music, and live polls. Promotion Details Pre-pub Book Giveaway 2 months prior to chat in weekly newsletter (50,000 subscribers); Winners announced in following week’s newsletter Chat reminder 1 week prior to chat in weekly newsletter Homepage promotion (1 month) & social media promos 1 Hour live, moderated chat; Chat archived on site Subscriber Engagement Live chat participation (100-200+ attendees) Replay of live chat in permanent archive on site (10,000-25,000 replays) Availability: 12 per year Price: $3000
  22. 22. Live Online Author Chat Our author chat events are produced by Christine Cabello, the former Director of Marketing for the Random House Publishing Group. She conducts extensive background research on the book as well as the author, pre-interviews the author and moderates the live chat. Our chat transcripts are a testament to her experience with authors and talent as an event producer. About Christine: Christine Cabello has more than 17 years of marketing and digital experience, including a key role in the development and implementation of overall marketing strategy for the Random House Reader's Circle - a publishing program targeting book clubs. Since joining BookMovement in 2011, she has produced chats with Anna Quindlen, Barbara Delinsky, Kristen Hannah, Chad Harbach, Ellen Sussman and Randy Susan Meyers. 2013 Chat Alumni “Thanks so much to everyone at BookMovement. You guys are the absolutely best at moderating and planning an author chat. Awesome! You Rock!” —Kristin Hannah “Had a cozy little online book chat last night. Just me, M.J. Rose, and 193 intrepid readers talking about historical fiction and typewriters, among other things. Kudos to the maestros at BookMovement for orchestrating such an engaging event.”—Jamie Ford
  23. 23. Live Online Author Chat Some Top Performers By Live Attendees Kristin Hannah (Fly Away) 312 Alan Brennert (Palisades Park) 267 Jamie Ford & MJ Rose (Historical Fiction) 228 By Chat Replays Jason Mott (The Returned) 26,909 Kristin Hannah (Fly Away) 24,442 Amber Dermot (The Starboard Sea) 20,083 Chat Alumni include:
  24. 24. Bookclubbing Book Giveaway Our Bookclubbing promotion is the perfect way to expose new titles and paperback releases to our book club audience and give clubs the chance to put the title on our Top Club Picks List, making it a vetted book club pick. Promotion Details Newsletter promotion with book giveaway to 1-5 clubs 1 Month homepage promotion (50,000 impressions) 6 book promotions per newsletter Subscriber Engagement 300-800 Book Clubs enter to win (500 average) Subscribers: 50,000 Delivery Frequency: 2x month (2nd & 3rd Monday) Price: $750
  25. 25. Bookclubbing Book Giveaway Some Top Performers 52% of Top 50 Bookclubbing-promoted titles made it to the Top Club Picks List
  26. 26. Display Advertising: 728x90 ROS Leaderboard Our Leaderboard is viewable on every page of the BookMovement website, in our template form or client-provided ad Details: 728x90 ROS Leaderboard (100,000 impressions) Click through to Bookmovement reading guide page, author web site or book web site Design services available upon request $75 to design ad (client provides .jpegs) $100 to design ad & write ad copy Frequency: Weekly Price: $650 Specs: .gif or .jpeg only File size 50k max 5 second rotation
  27. 27. Display Advertising: 160 x 600 ROS Wide Skyscraper Our Skyscraper is also viewable on every page of the BookMovement website. Perfect for: pairing with Bookclubbing promotion, announcing a paperback release, renewing interest Details: 160x600 Skyscraper (100,000 impressions) Click-through to Bookmovement reading guide page (included), author web site or book web site Design services available upon request $75 to design ad (client provides .jpegs) $100 to design ad & write ad copy Frequency: Weekly Price: $550 Specs: .gif or .jpeg only File size: 50k max 5 second rotation
  28. 28. Display Advertising: 300 x 250 Email Ad Perfect for: , announcing a paperback release, renewing interest, or pairing with Bookclubbing promotion Details: 300x250 Ad in weekly newsletter (50,000 subscribers) Click-through to Bookmovement reading guide page (included), author web site or book web site Design services available upon request $75 to design ad (client provides .jpegs) $100 to design ad & write ad copy Frequency: Weekly Price: $450 Specs: .gif or .jpeg only File size: 50k max 5 second rotation
  29. 29. Our 100% opt-in e-book giveaway newsletter offers Christian book giveaways to our highly- engaged Christian book clubs. Subscriber Engagement: 30% open rate 400-500+ subscribers enter to win (30% participation) Cross-promotion in our weekly newsletter (50,000 impressions) Promotion Details: Dedicated Newsletter with Giveaway 1 Month homepage promotion (50,000 impressions) Subscribers: 1,350 Christian book club members Delivery Frequency: Monthly Price: $700 per book, 5 book minimum per dedicated email Niche Newsletter: Christian Book Giveaways
  30. 30. They are looking for not just book club reads but books to read in between their monthly book club Format does not matter anymore They look to us to find out what clubs are reading—and what to read next. One Last Note What Our Members are Looking for:
  31. 31. Our promotions are sold by MJ Rose of Authorbuzz. To reserve a promotion, contact MJ Rose, Director of Sales at: Authorbuzzco@gmail.com Contact Us

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