1.
Social Intelligence for Business Intelligence

2.
1
D AT A D R I V E N A N D E D I T O R I A L L Y L E D L I F E S T Y L E C O M P A N Y
W h o W h a t W e a r , B y r d i e , a n d M y D o m a i n e a r e o w n e d a n d o p e r a t e d b y C l i q u e
M e d i a G r o u p
C M G i s o b s e s s e d w i t h e n t e r t a i n i n g a n d i m p r o v i n g t h e l i v e s o f w o m e n t h r o u g h
i n t e r a c t i v e a n d i n s p i r i n g c o n t e n t a n d c o m m e r c e
source: Byrdie Instagram, MyDomaine Instagram, Byrdie Instagram
Clique Overview

3.
Clique Social Intelligence
K E Y S O C I A L H I G H L I G H T S
40K+
Average daily social
interactions
Digimind Sources*
7.1M
owned & operated
social media followers
Clique Analytics
99%
Positive
social content
Digimind*
1
source: TwitterCounter, CrowdTangle
S O C I A L T E A M
D AT A S C I E N C E / A N A L Y T I C S
T E A M
P R O D U C T S
U S E R S
T O O L S

4.
Social Media Approach & Strengths
9
C o n t e n t
I m a g e s
D e s t i n a t i o n f o r I n s p i r a t i o n
H o n e s t a n d T r a n s p a r e n t
K n o w i n g t h e A u d i e n c e
Source:: Cilique Instagram and Pinterest

5.
Track Performance in Channel & Followers
9
D i g i m i n d A n a l y t i c s :
1 . M e a s u r e C o n v e r s i o n -
i n t e r a c t i o n s t o P u r c h a s e
2 . M e t r i c s f o r C u r a t e d
C o n t e n t & P r o d u c t s
3 . T r a c k I n t e r e s t s f r o m
F o l l o w e r s & S o c i a l
C h a n n e l s
4 . C o m p e t i t o r C o m p a r i s o n s
source: Digimind Dashboard

6.
Brands in Publisher Content on Digimind
9
D i g i m i n d S o c i a l L i s t e n i n g :
1 . C u r a t e M e n t i o n s f r o m
M u l t i p l e S o u r c e s
2 . B e n c h m a r k A c r o s s B r a n d s
3 . P i n p o i n t H i g h I m p a c t
M e n t i o n s
4 . C o n d u c t S e n t i m e n t
A n a l y s i s
5 . S e e M e d i a B r e a k d o w n a n d
P o t e n t i a l R e a c h
source: Digimind Dashboard

7.
Identify Brands by Publisher Type
9
“ M a i n s t r e a m ” P u b l i s h e r
source: Digimind from 11-10-2015 to 11-16-2015
“ S t y l e D r i v e n ” P u b l i s h e r
B r a n d s
C e l e b r i t i e s
B r a n d s
C e l e b r i t i e s

8.
Discovering Concepts
9
T o o l s f o r B r a i n s t o r m i n g :
1 . C o n c e p t M a p s & N e t w o r k s
2 . K e y C o n c e p t W o r d C l o u d s
3 . D r i l l D o w n F e a t u r e s
4 . W o r k f l o w f o r T e a m s
5 . C o m b i n e o t h e r d a t a s o u r c e s
Source: Digimind
Influencer Network
Concept Relationships

9.
P A U L I N E C H O W
Data Scientist
p c h o w @ c m g i n c . c o m
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