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Social Intelligence for Business Intelligence
1
D AT A D R I V E N A N D E D I T O R I A L L Y L E D L I F E S T Y L E C O M P A N Y
W h o W h a t W e a r , B y r d i e...
Clique Social Intelligence
K E Y S O C I A L H I G H L I G H T S
40K+
Average daily social
interactions
Digimind Sources*
...
Social Media Approach & Strengths
9
C o n t e n t
I m a g e s
D e s t i n a t i o n f o r I n s p i r a t i o n
H o n e s ...
Track Performance in Channel & Followers
9
D i g i m i n d A n a l y t i c s :
1 . M e a s u r e C o n v e r s i o n -
i n...
Brands in Publisher Content on Digimind
9
D i g i m i n d S o c i a l L i s t e n i n g :
1 . C u r a t e M e n t i o n s ...
Identify Brands by Publisher Type
9
“ M a i n s t r e a m ” P u b l i s h e r
source: Digimind from 11-10-2015 to 11-16-20...
Discovering Concepts
9
T o o l s f o r B r a i n s t o r m i n g :
1 . C o n c e p t M a p s & N e t w o r k s
2 . K e y C...
P A U L I N E C H O W
Data Scientist
p c h o w @ c m g i n c . c o m
for custom inquires, please contact:
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Using Social Intelligence Across Your Entire Business

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Clique Media Group Inc's Data Scientist Pauline Chow shows the impact of social intelligence on business decisions and strategies. The presentation focuses on the use of measures and insights from Digimind's social listening and analytics tools.

Published in: Data & Analytics
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Using Social Intelligence Across Your Entire Business

  1. 1. Social Intelligence for Business Intelligence
  2. 2. 1 D AT A D R I V E N A N D E D I T O R I A L L Y L E D L I F E S T Y L E C O M P A N Y W h o W h a t W e a r , B y r d i e , a n d M y D o m a i n e a r e o w n e d a n d o p e r a t e d b y C l i q u e M e d i a G r o u p C M G i s o b s e s s e d w i t h e n t e r t a i n i n g a n d i m p r o v i n g t h e l i v e s o f w o m e n t h r o u g h i n t e r a c t i v e a n d i n s p i r i n g c o n t e n t a n d c o m m e r c e source: Byrdie Instagram, MyDomaine Instagram, Byrdie Instagram Clique Overview
  3. 3. Clique Social Intelligence K E Y S O C I A L H I G H L I G H T S 40K+ Average daily social interactions Digimind Sources* 7.1M owned & operated social media followers Clique Analytics 99% Positive social content Digimind* 1 source: TwitterCounter, CrowdTangle S O C I A L T E A M D AT A S C I E N C E / A N A L Y T I C S T E A M P R O D U C T S U S E R S T O O L S
  4. 4. Social Media Approach & Strengths 9 C o n t e n t I m a g e s D e s t i n a t i o n f o r I n s p i r a t i o n H o n e s t a n d T r a n s p a r e n t K n o w i n g t h e A u d i e n c e Source:: Cilique Instagram and Pinterest
  5. 5. Track Performance in Channel & Followers 9 D i g i m i n d A n a l y t i c s : 1 . M e a s u r e C o n v e r s i o n - i n t e r a c t i o n s t o P u r c h a s e 2 . M e t r i c s f o r C u r a t e d C o n t e n t & P r o d u c t s 3 . T r a c k I n t e r e s t s f r o m F o l l o w e r s & S o c i a l C h a n n e l s 4 . C o m p e t i t o r C o m p a r i s o n s source: Digimind Dashboard
  6. 6. Brands in Publisher Content on Digimind 9 D i g i m i n d S o c i a l L i s t e n i n g : 1 . C u r a t e M e n t i o n s f r o m M u l t i p l e S o u r c e s 2 . B e n c h m a r k A c r o s s B r a n d s 3 . P i n p o i n t H i g h I m p a c t M e n t i o n s 4 . C o n d u c t S e n t i m e n t A n a l y s i s 5 . S e e M e d i a B r e a k d o w n a n d P o t e n t i a l R e a c h source: Digimind Dashboard
  7. 7. Identify Brands by Publisher Type 9 “ M a i n s t r e a m ” P u b l i s h e r source: Digimind from 11-10-2015 to 11-16-2015 “ S t y l e D r i v e n ” P u b l i s h e r B r a n d s C e l e b r i t i e s B r a n d s C e l e b r i t i e s
  8. 8. Discovering Concepts 9 T o o l s f o r B r a i n s t o r m i n g : 1 . C o n c e p t M a p s & N e t w o r k s 2 . K e y C o n c e p t W o r d C l o u d s 3 . D r i l l D o w n F e a t u r e s 4 . W o r k f l o w f o r T e a m s 5 . C o m b i n e o t h e r d a t a s o u r c e s Source: Digimind Influencer Network Concept Relationships
  9. 9. P A U L I N E C H O W Data Scientist p c h o w @ c m g i n c . c o m for custom inquires, please contact:

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