On the 4th of March LinkedIn was the subject of the Wageningen UR social media cafe. Items discussed were: - What is LinkedIn? - What are the different LinkedIn pages? - How do you fill in a LinkedIn profile in the right way?

1. LinkedIn
Tips for creating a good LinkedIn profile
Gemma Kregting en Paulien Poelarends
4 March 2014

2. LinkedIn
 LinkedIn
● What is LinkedIn
● Different LinkedIn accounts
● Why use LinkedIn
 LinkedIn profile
 Become more visible

3. LinkedIn

4. LinkedIn
What is LinkedIn?

LinkedIn is a free virtual social network aimed at professionals

260 million LinkedIn profiles of people from more than 200 countries

Netherlands now has over 4 million profiles
National Social Media Research 2014 - Newcom

5. LinkedIn
Different LinkedIn accounts

Company Page

University Page

Group

Personal profile

6. LinkedIn

Company Page
Business page of an organisation. Shows the business network consisting of
employees, customers and partners.

7. LinkedIn

University Page
Education page of a university. Connects alumni with each other and with
current and future students. Shows where alumni end up based on their
LinkedIn profile.

8. LinkedIn

Group
Group based on a shared interest. Both open and closed groups. Can be
connected to an organization, but not necessarily.

Personal profile
Individual profiles of individuals. Their online resume. These online
profiles are linked to other personal profiles, Company Pages, University
Pages or groups.

9. LinkedIn
Why use LinkedIn

Online presentation of who you are, what your skills are and who is in your
network.

Through your LinkedIn network, you can stay informed about the current
activities of others (individuals, companies, projects).

Through the network of your contacts, you can get in touch with others.

Having a LinkedIn profile has become essential for job seekers. In order to
stand out among the many other possible candidates filling out your profile as
complete and relevant as possible is very important.

10. LinkedIn
Why use LinkedIn

You are the business card for your organisation.
Job description, how is the corporate culture, who are the colleagues?

Individual profiles can become an extension of your organization.

11. LinkedIn profile
Online cv
 Headline
 Summary
 Experience
 Education
 Skills & endorsements
Extra’s 

12. Before you start
 What is your target group?
 How do you want to present yourself?
● Expertise
● Projects
● Experience
 What keywords belong to your expertise?

13. Headline

14. Summary
 Pitch!
 For who?
 Max 3 paragraphs: start with a catchy sentence
A landscape ecologist by education and by heart, I
am currently working on insect-pollination research
and related subjects..... (Bram Cornelissen)
 Present yourself (first-person)
 Finish with an invitation
 Add extra material

15. Experience & education
 What kind of scientist?  Keywords
 Link to your organisation  Extra material

16. Projects, publications & patents

17. Projects, publications & patents

18. Projects, publications & patents
 Make a selection
 Select topics that increase your expertise
 Add web-address
 Add colleagues and partners

19. Skills, endorsements & recommendations

20. Skills, endorsement & recommendations

21. Edit your profile
Go to: www.linkedin.com
Log in
Profile  edit profile

23. Increase your visibility
1. Expand your network search actively for
acquaintances
2. Share messages on:
1. Home
2. Groups

25. Increase your visibility
1. Expand your network search actively for
acquaintances
2. Share messages
3. React on messages of others
● Home
● Groups
● Companies
4. Start a group
5. Mention the link of your online profile on:
1. Websites
2. Businesscard
3. PPt presentations

26. Questions?