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Marketing strategies for growth in uncertain times


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- As a leader, be clear on what you are doing and what you are not doing
- A leader's key role is to protect their team from overwhelm to ensure productivity
- Look at what's performing well in your customer funnel and double down on that
- CPMs are looking very appealing right now, but make sure you measure ROI
- Don't be distracted by shiny new objects when it comes to your tech stack

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Marketing strategies for growth in uncertain times

  1. 1. & In This Together Series Marketing Strategies for Growth in Uncertain Times Ed Abl - CMO of Modulr Nina Pepper - CMO of Divido Marketing Teams Webinar will be live at 4pm UK Time presents
  2. 2. & Submit any questions via the chat using for Q&A We love your faces but please keep them hidden for now! Feedback is the breakfast of champions! Let us know how we’re doing when the poll pops up You can catch up on demand at any time...well, from tomorrow! Housekeeping:
  3. 3. & ★ Using data to find growth opportunities - where to look and what to look for
  4. 4. & ★ More vs better - why growth doesn't always have to be about more
  5. 5. & ★ Why prioritisation, focus and alignment are even more critical now
  6. 6. & ★ Specific tactics for growth in difficult times
  7. 7. Q & A