Apple is known for its inbovation- It conducts in-depth marketing rese.docx
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Apple is known for its inbovation. It conducts in-depth marketing research to determine what customers want. Its electronic devices are constantly opgraded so cuatomers can parchase the newest inodels. The company creates buzz around its product offerings by discussing the product months before it is launehed. This anticipation bailds up until the product is laenehicd, resulting in wide-seale sales that often result in stores selling out of the newest product. Refer to Seenario t.2. From the information provided about Apple asd its marketing strategies, Apple most likely embraces a a. market erientation b. promotion orientation c. trarketing cencept orientason d: production orientation - sules orientation .
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Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
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Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
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2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
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Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
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