After the social media wall came down - a case study

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A presentation looking at what happens when you give 1200 people unrestricted access to social media and how the business starts to change. Also looks at the need to introduce greater innovation into organisations to account for customer expectation and technology change. Originally presented at #Lgcomms.

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  • I want to show the Yammer stuff as a case study  -  in family fortunes styleeedate started – March 2011number of members 1,107Members with the most posts:Nick – 2843Mick – 2617Philippa - 1619
  • I want to show the Yammer stuff as a case study  -  in family fortunes styleeedate started – March 2011number of members 1,107Members with the most posts:Nick – 2843Mick – 2617Philippa - 1619
  • The circles and strap line
  • Slide to represent the power of the #
  • Slide on internal comms channels mix – but a clear split of social media and non social media  –  so all the rest v Yammer twitter facebook and social learning comms
  • Slide sump of social learning communities
  • After the social media wall came down - a case study

    1. 1. Life after the wall came down Thinking and acting differently in the context of social Paul Taylor Innovation Coach @Bromford @paulbromford #lgcomms
    2. 2. The walls are coming down between health, housing, social care, tech and education. There's a new sector being born. #LocalGov #UKhousing #Care #Support #Health
    3. 3. A social investor helping people be the best they can be The journey so far and the challenges of social business
    4. 4. You don’t learn to walk by following rules. You learn by doing, and falling over. How Richard Branson inspired the Bromford approach to Social
    5. 5. If you wouldn’t say it out loud in the café in front of your boss don’t post it Social Media Guidelines @Bromford
    6. 6. We launched our internal network by mistake
    7. 7. Some mistake
    8. 8. The Connected Customer
    9. 9. Thinking of web as a visual magazine – created and curated by customers
    10. 10. Too many organisations lack empathy and self-awareness. These need to become core competencies @Joyce_Hostyn
    11. 11. The end of corporate tone of voice People like People (who speak like people)
    12. 12. No Mission Statement. No Values. One DNA.
    13. 13. The Power of Hash #begood #bebrave #bedifferent #becommercial
    14. 14. Step right up for the latest road show!
    15. 15. Learning Becomes Social Social Media gives us the opportunity to connect with people who have a raft of knowledge to pass on - @AndyJatBromford
    16. 16. Digital business presents unprecedented opportunities And unprecedented challenges Only 17% of companies identify their social and digital strategy as “mature” @BrianSolis
    17. 17. Digital as performance expectation: You cannot be a Star performer at @Bromford without active presence on social media
    18. 18. #BYOD Giving choice on how where when we work
    19. 19. #Comms and #ChannelShift: drivers of cultural and behavioural change
    20. 20. Organisations are destined to be forever playing catch up with the digital expectations of customers and colleagues
    21. 21. Only 34% believe their organisation has a well defined approach to #innovation Source: Accenture Agility
    22. 22. Bromford Innovation Lab: Perfecting the art of messing up (75% of our work will fail)
    23. 23. Social is no longer just about collaboration; it’s about unlocking the engines of collective knowledge, differentiated expertise and rapid learning across the whole organisation @AndrewGrill Thanks! Paul Taylor Innovation Coach @Bromford @paulbromford #lgcomms

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