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To explore the impact and success criteria of social tagging in the cultural heritage domain a large-scale video labeling pilot was executed. The game (Waisda? - ‘What’s that?”) introduced three innovations:
 Using gaming as a method for annotating television heritage.
 Actively seeking collaboration with communities connected to the content.
 Using curated vocabularies as a means to integrate tags with professional annotations.
Within a period of 7 months, over 340,000 tags were added by the Waisda? players. An extensive evaluation was conducted, that provided input on the usability of the tags and the game design. Based on this input, a roadmap for future developments towards a fully operational service was drafted.