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Dr. Seuss |


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Dr. Seuss |

  1. 1. 9/17/15, 3:55 PMNews Archives | Page 1 of 4 Posted:Posted:Monday, December 28, 1998 By Business Updated Infamous holiday spoilsport now has line of Christmas goodies By PAULA STORY Associated Press Writer# SAN DIEGO -- Who in Who-ville would have guessed it? Pretending he hated, hated, hated Christmas all along. Mr. Grinch, that grimacing, grim, green character with the heart two sizes too small, is slithering his way into the season of consumerism with a line of ornaments, socks, stuffed toys and hats. What would the late creator Theodor Geisel say of a Christmas Grinch that comes from a store? His widow, Audrey, says it's something he'd adore. "Even he foresaw that everyone would try to utilize and bring it forth in the ways that pleased them," she said. "It was then that I didn't have a choice. I had to go into the business... to protect all the Seussian critters." Penned in 1957, "How the Grinch Stole Christmas" was the product of the author's loathe of holiday greed. He embodied it in a pinch-faced Mr. Grinch, who stole all the presents and trappings in Who-ville until Cindy-Lou Who prompted his change of heart. Geisel, better known as Dr. Seuss, never cared to market the characters from his 47 children's stories. He simply wanted to write from his San Diego County home, his widow said. However, before his death in 1991, Geisel told his wife that she was responsible for taking care of his characters. The Grinch could not prevent Christmas from coming, but Geisel could protect what became of his work. "You keep a Zrm control as if they really were your children," said Geisel's 77-year-old widow, who heads Dr. Seuss Enterprises. "I don't want the Cat in a bad part of town, so to speak." The Grinch, The Cat in the Hat, the Lorax and a stable of other characters were licensed a few years ago to prevent them from falling into the public domain, she said. Since then, she's had more offers than she can count -- everything from breakfast cereal to backpacks -- for the rights to use Seuss characters, but she's selective. The Grinch is making a slow appearance -- from his face on America Online as a link to a Christmas shopping site and Macy's selling silk Grinch neck ties, to Hallmark using him as their holiday hook. Audrey Geisel is puzzled about "the remarkable acceptance of the Grinch," but she theorized that maybe it was because "people want something a little more, say, naughty." Part of the popularity simply stems from availability, said Martin Brochstein, executive editor of The Licensing Letter, a New York-based business publication. "It's popular because she's permitted it to be," Brochstein said. "The characters themselves have always been around us." Besides, the Grinch moral is the perfect Zt for an annual Christmas message -- a lot like Scrooge, he said. "It's almost part of the everyday lexicon," Brochstein said. "But part of the appeal is that the Seuss characters have not been widely licensed." That may change. Audrey Geisel has given permission for the story to appear on stage and screen, which could lead to more toys. Trending this week:Trending this week: Broker escapes tower's collapse ( 1.0&at_ab=- &at_pos=0&at_tot=10&at_si=55fb44cfaafe14a8) The Watertower Debate ( 1.0&at_ab=- &at_pos=1&at_tot=10&at_si=55fb44cfaafe14a8) Troops patrolling streets of Washington as federal government reopens after attack ( 1.0&at_ab=- &at_pos=2&at_tot=10&at_si=55fb44cfaafe14a8) Wendy Offerman ( 1.0&at_ab=- &at_pos=3&at_tot=10&at_si=55fb44cfaafe14a8) Suspected killer accused in murder-for-hire plot ( 1.0&at_ab=- &at_pos=4&at_tot=10&at_si=55fb44cfaafe14a8) Killing near river described ( 1.0&at_ab=- &at_pos=5&at_tot=10&at_si=55fb44cfaafe14a8) Wrestling rankings ( 1.0&at_ab=- &at_pos=6&at_tot=10&at_si=55fb44cfaafe14a8) Killer Zghts death, says doctors didn't tell him he was ill
  2. 2. 9/17/15, 3:55 PMNews Archives | Page 2 of 4 Jim Carrey will play the Grinch in a Universal Pictures movie directed by Ron Howard that's set to hit theaters by Christmas 2000. Carrey informed her of his intention to play the character even while the studios haggled over who would get the rights, for which Universal paid a reported $5 million. However, the real issue has never been money, Geisel's widow said. It's people identifying with her husband's story and the true meaning of Christmas. "Then the Grinch thought of something he hadn't before! 'Maybe Christmas,' he thought, 'doesn't come from a store. Maybe Christmas ... perhaps ... means a little bit more!'" Geisel wrote. Copyright 1998 The Topeka Capital-Journal Send it! Send the story above to a friend via e-mail CJ Online WebStreet Mall Community | Sports | Cybersession Kansas | Features | Weather Government | TV Listings | National Business | Site Map | The Wire Midway | Archive | About Us Multimedia | Contact Us Copyright 1998 Topeka Capital-Journal.All rights reserved. Visit our Yellow Page Advertisers ClassiZed Coupon Clipper Real Estate Business Review Transportation webdev®, CJ's web development. Employment Health Care Directory Services Yellow Pages Online Merchandise Related SearchesRelated Searches KANSASKANSAS ( searches&utm_campaign=mead-related-search&&querystring=%22KANSAS%22)searches&utm_campaign=mead-related-search&&querystring=%22KANSAS%22) ASSOCIATED PRESSASSOCIATED PRESS ( searches&utm_campaign=mead-related-search&&querystring=%22ASSOCIATED PRESS%22)searches&utm_campaign=mead-related-search&&querystring=%22ASSOCIATED PRESS%22) SAN DIEGO COUNTY ( Title Nine Weekend Sale 20% O! Dresses, Skirts & Tunics! Shop Apparel for the Active Woman. ( 1.0&at_ab=- &at_pos=7&at_tot=10&at_si=55fb44cfaafe14a8) Dean: Multiple sclerosis can't slow this racing mom ( 1.0&at_ab=- &at_pos=8&at_tot=10&at_si=55fb44cfaafe14a8) Family torn apart in wake of Columbine ( 1.0&at_ab=- &at_pos=9&at_tot=10&at_si=55fb44cfaafe14a8) Powered by AddThis (// tools/overview? utm_source=AddThis%20Tools&utm_medium=image&utm_campaign=%5Bobject%20
  3. 3. 9/17/15, 3:55 PMNews Archives | Page 3 of 4 search&&querystring=%22SAN DIEGO COUNTY%22) USD ( search&&querystring=%22USD%22) JIM CARREYJIM CARREY ( search&&querystring=%22JIM CARREY%22)search&&querystring=%22JIM CARREY%22) AMERICA ONLINE ( search&&querystring=%22AMERICA ONLINE%22) AUDREY GEISEL ( results? searches&utm_campaign=mead-related-search&&querystring=%22AUDREY GEISEL%22) THE LICENSING LETTER ( search&&querystring=%22THE LICENSING LETTER%22) THE CAT IN THE HATTHE CAT IN THE HAT ( results? searches&utm_campaign=mead-related-search&&querystring=%22THE CAT IN THE HAT%22)searches&utm_campaign=mead-related-search&&querystring=%22THE CAT IN THE HAT%22) WRITERWRITER ( searches&utm_campaign=mead-related-search&&querystring=%22WRITER%22)searches&utm_campaign=mead-related-search&&querystring=%22WRITER%22) NEW YORK ( searches&utm_campaign=mead-related-search&&querystring=%22NEW YORK%22) AUTHOR ( searches&utm_campaign=mead-related-search&&querystring=%22AUTHOR%22) RON HOWARD ( searches&utm_campaign=mead-related-search&&querystring=%22RON HOWARD%22) MARTIN BROCHSTEINMARTIN BROCHSTEIN ( searches&utm_campaign=mead-related-search&&querystring=%22MARTIN BROCHSTEIN%22)searches&utm_campaign=mead-related-search&&querystring=%22MARTIN BROCHSTEIN%22) EXECUTIVE EDITOR ( search&&querystring=%22EXECUTIVE EDITOR%22) PERSON COMMUNICATION AND MEETINGS ( results? search&&querystring=%22PERSON COMMUNICATION AND MEETINGS%22) THEODOR GEISEL ( searches&utm_campaign=mead-related-search&&querystring=%22THEODOR GEISEL%22) ONLINE WEBSTREET MALLONLINE WEBSTREET MALL ( search&&querystring=%22ONLINE WEBSTREET MALL%22)search&&querystring=%22ONLINE WEBSTREET MALL%22) WEB DEVELOPMENTWEB DEVELOPMENT ( search&&querystring=%22WEB DEVELOPMENT%22)search&&querystring=%22WEB DEVELOPMENT%22) HOW THE GRINCH STOLE CHRISTMAS ( searches&utm_campaign=mead-related-search&&querystring=%22HOW THE GRINCH STOLE CHRISTMAS%22)
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