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logos and slogans worksheet

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logos and slogans

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logos and slogans worksheet

  1. 1. 10/13/09 Mr. Bourgase NAME: Logos and Slogans Worksheet 16 1) Slogans a. A slogan is a catchy and memorable phrase attached to the company name and logo b. Examples i. Tim Hortons: “Always Fresh” ii. Harvey’s: “Makes a hamburger a beautiful thing” c. Explain the qualities and image that you think of when you see the following slogans: COMPANY/PRODUCT SLOGAN QUALITIES / BRAND IMAGE Jaguar Don't dream it. Drive it! I.B.M. Solutions for a small planet Sprite Obey Your Thirst Milk Marketing Board Full of natural goodness Gilette The best a man can get Delta Airlines You'll love the way we fly Xerox The document company U.P.S. Moving at the speed of business Have it your way I’m Lovin’ It
  2. 2. Worksheet 16 Logos and Slogans 2) Logos a. A logo is a symbolic way to create a brand b. Logos can be the company name (Bell Canada), an acronym (U.P.S. / McDonald’s), or an image (Taco Bell) c. Explain the qualities and image that you think of when you see the following logos: COMPANY/PRODUCT SLOGAN QUALITIES / BRAND IMAGE 7-11 Stores Shell Gas Stations Taco Bell Rogers Communications Future Shop Barack Obama

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