logos and slogans

1. 10/13/09
Mr. Bourgase
NAME:
Logos and Slogans
Worksheet 16
1) Slogans
a. A slogan is a catchy and memorable phrase attached to the
company name and logo
b. Examples
i. Tim Hortons: “Always Fresh”
ii. Harvey’s: “Makes a hamburger a beautiful thing”
c. Explain the qualities and image that you think of when you
see the following slogans:
COMPANY/PRODUCT SLOGAN QUALITIES / BRAND IMAGE
Jaguar Don't dream it. Drive it!
I.B.M. Solutions for a small planet
Sprite Obey Your Thirst
Milk Marketing Board Full of natural goodness
Gilette The best a man can get
Delta Airlines You'll love the way we fly
Xerox The document company
U.P.S. Moving at the speed of
business
Have it your way
I’m Lovin’ It

2. Worksheet 16
Logos and Slogans
2) Logos
a. A logo is a symbolic way to create a brand
b. Logos can be the company name (Bell Canada), an
acronym (U.P.S. / McDonald’s), or an image (Taco Bell)
c. Explain the qualities and image that you think of when you
see the following logos:
COMPANY/PRODUCT SLOGAN QUALITIES / BRAND IMAGE
7-11 Stores
Shell Gas Stations
Taco Bell
Rogers
Communications
Future Shop
Barack Obama