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In this age of digital curation, how you manage what others know about you is crucial to establishing your professional brand. We all know of LinkedIn, long established as the professional’s online networking tool, and perhaps we’ve set up an account with the social media juggernaut Facebook, but are we maximize these tools as branding resources? Or are we tossing stuff against our newsfeed to see what sticks?
We’re well aware of the perils of designing training without a well thought out approach. Such courses are usually a waste of time, money, and effort, and leave participants with little to show for their participation. The same can be said for what we do with social media.