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Better Branding through ADDIE Using the Training Model as Social Media Strategy


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In this age of digital curation, how you manage what others know about you is crucial to establishing your professional brand. We all know of LinkedIn, long established as the professional’s online networking tool, and perhaps we’ve set up an account with the social media juggernaut Facebook, but are we maximize these tools as branding resources? Or are we tossing stuff against our newsfeed to see what sticks?

We’re well aware of the perils of designing training without a well thought out approach. Such courses are usually a waste of time, money, and effort, and leave participants with little to show for their participation. The same can be said for what we do with social media.

Published in: Social Media
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Better Branding through ADDIE Using the Training Model as Social Media Strategy

  1. 1. Better Branding through ADDIE Training Model as Social Media Strategy
  2. 2. On March 14, 2016, the BizSIG introduced the vastness of the social media universe via the Conversation Prism. This is the third version of that model.
  3. 3. A little more than a year later, the Conversation Prism has been updated. As the social media universe expands, it evolves.
  4. 4. So how do I stand out? By strategically approaching how you use social media.
  5. 5. Analysis ▪ Who are you trying to reach? Know your niche. ▪ What’s your purpose for connecting via social media? Give ‘em the WIIFM.
  6. 6. Design ▪ Design content that highlights the WIIFM. Start with your profile bios. ▪ Write your summary in a way that maximizes your visibility to search engines.
  7. 7. Design Keywords An informative word used in an information retrieval system to indicate the content of a document.
  8. 8. Develop What sort of content will you generate? ▪ Blog Posts ▪ White papers ▪ Infographs ▪ Videos ▪ Podcasts
  9. 9. Develop Where are they?
  10. 10. Implement How you create your content will depend upon the social media channel you use.
  11. 11. Evaluate ▪ It’s not just about the Likes, it's about the engagement. ▪ Utilize site analytic tools to evaluate how your audience is responding to your content..
  12. 12. Let’s discuss further Registration link