As election cycles seem to occur with more frequency, we’re excited to share how candidates for public office and elected officials can utilize live streaming to promote campaign messages or proposed legislation. Recently, we had the opportunity to interview State Sen. Daylin Leach, a Democrat representing Pennsylvania’s 17th district who is proposing a bill to legalize the adult use of cannabis. Traditional broadcast outlets, including television and radio, usually demand high advertising rates to reach intended audiences. Live streaming offers a sought-after alternative that’s both cost-effective and engaging for online audiences on channels such as Facebook and YouTube. To get started with a live stream, a professional-level studio is essential. We recommend setting up a small studio with several LED lighting sources and cameras to capture your host and interviewee in a flattering light. Set up two chairs for both your host and interviewee to create a relaxed, engaging feel for your live stream. For the cameras, the PTZOptics Producer Kits are the perfect option to live stream and record professional, high-quality video.The kits allow for live streaming and recording with up to two cameras. PTZOptics cameras provide high-quality pan-tilt-zoom shots, which are easily controlled through the kit’s accompanying joysticks. We used both front and side-angle shots to capture both speakers while making the live stream interesting for our audiences.

1. Live Streaming in Studio &
On the Streets
Case Study & Guide from Stream Geeks

2. 2
About Us
A little bit about the StreamGeeks
Paul Richards, Tess Protesto and Michael Luttermoser are a group of live
streaming professionals dedicated to discovering the power of live streaming for
businesses around the world.

3. 3
About this Case Study
Studio and Mobile Live Streaming Production
Senator Daylin Leach has a Bill he wanted to promote in public. This live stream (watch footage here)
allowed the Senator to professionally discuss the Bill and directly following an intelligent discussion he
was able to walk the streets and see what the “public” thought about his ideas.

4. Mobile & Cloud Video Production Workflow Design
Our Mobile Broadcast
RTMP RTMP
HDMI
Our Full Studio
RTMP

5. From our Studio to the Car and Back Again :)
2PM Show Start StreamGeeks
Headquarters
Walk the Streets of West Chester
45 Minutes
3PM Final Q&A + Show End

6. How EasyLive Works
Check out this new way of thinking about live streaming!

7. In Studio Gear
1. PTZOptics Cameras
2. DPA D:Fine Microphones
3. vMix Software
4. Magewell Capture Cards
5. Custom Streaming
Computer
6. Dracast LED Lighting

8. Mobile Technology:
1. Live LU600
2. Sony HDR-AS300 Action Cam
3. Bestshot Condenser Microphone

9. About the LU600
This backpack has a 4 hour battery and can stream in up to 4k with up to 20
mbps.

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11. Learn More & Follow the StreamGeeks