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How to live stream from a radio station

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I recently learned that many of our customers here at PTZOptics are using our cameras to live broadcast podcasts and radio show. Podcasting is something I understand well, in fact, our team recently built a live streaming/podcasting studio in our new marketing office. But the idea of broadcasting on live AM or FM radio intrigued me. So I reached out to a local AM radio station to see if we could help them host a live special broadcast where the radio show tried out live streaming.
After learning more about radio today, I learned that radio station owners are quite happy how well radio is performing in today’s digital age. According to a Nielsen Total Audience Report based on first-quarter 2019 data, 92 percent of U.S. adults still listen to radio each week, the highest of any platform even social media giants like Facebook and YouTube. The idea that radio still plays such a huge role in today’s fast-paced age of social media helped me connect the dots about what’s going on in the digital streaming, podcasting, and social media world we live in.
To help our local radio station reach a larger audience, we live-streamed the one-hour radio show to LinkedIn, Facebook, YouTube, Twitter, and Twitch. It was incredible to see how excited everyone at the radio station became as they saw their very first show being broadcast on social media. Live streaming a radio broadcast has its challenges but unlike other broadcasts, I have been part of, radio stations already have the “audio” side of things taken care of. So all we really had to worry about was setting up lights and video cameras because the radio station was easily able to give us an audio output from their mixing board.
During the broadcast, we had a very interesting conversation about it’s like to be in the radio business today and how radio stations are using social media to their own benefit. Accompanying radio’s resilience in communications today is the massive growth of live video streaming. Many traditional media outlets (including radio, TV and print outlets) now incorporate live video streams as part of their day-to-day content. Over the past few years, live video streamers have grown into professional producers of content for outlets such as YouTube and Facebook. According to research compiled by Inside Radio ,”the new data also validates the growth of streaming audio with half of all adults now also using use their smartphones to stream audio.”

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How to live stream from a radio station

  1. 1. Quick Start Guide: Learning how to live stream a Radio Broadcast Presented by
  2. 2. Why? According to research compiled by Inside Radio, the new data also validates the growth of streaming audio with half of all adults now also using use their smartphones to stream audio.”
  3. 3. Camera Ready Your Studio: Remember that now you are going to be on camera. Lighting will be important. You may not have considered the backdrop for your studio. But you may want to consider hanging wallpaper, or sprucing up your space to be “camera-ready."
  4. 4. Consider your advertisers Alert advertisers that there will be a live stream. If this will be a one-time or occasional event, it can give advertisers a chance to run a special promotional campaign. Don’t forget to include video with your adrolls. Learn how to use a screen squeeze. You can now show double the ads and increase your advertisers’ exposure.
  5. 5. Tag your Guests Ask them to share your schedule live broadcast via social media so as to promote social media engagement and gain additional viewers.
  6. 6. Review the Comments Alert advertisers that there will be a live stream. If this will be a one-time or occasional event, it can give advertisers a chance to run a special promotional campaign. Don’t forget to include video with your adrolls. Learn how to use a screen squeeze. You can now show double the ads and increase your advertisers’ exposure.
  7. 7. Tag your Guests Remember that now you are going to be on camera. Lighting will be important. You may not have considered the backdrop for your studio. But you may want to consider hanging wallpaper, or sprucing up your space to be “camera-ready."
  8. 8. Audio First is OK Audiences watching your radio show on Facebook or YouTube understand that your show is about the conversation. Don’t worry about talking to the camera, your viewers are more interested in seeing the studio and your guests' facial expressions and reactions.
  9. 9. Create a Show Intro If your show has an audio only intro segment, consider creating video that you can play along with it for your viewers
  10. 10. Use Your Email List Alert advertisers that there will be a live stream. If this will be a one-time or occasional event, it can give advertisers a chance to run a special promotional campaign. Don’t forget to include video with your adrolls. Learn how to use a screen squeeze. You can now show double the ads and increase your advertisers’ exposure.
  11. 11. Post the Live Stream to your Station's Website Because not everyone will be able to tune into your live stream, you can embed the video directly from YouTube to your website. You can also post each finished broadcast onto your blog for archiving.
  12. 12. Use Facebook Polls You can post polls directly to Facebook and review the results during your show. Polls can be used to provide immediate feedback for your specials guests or advertisers.
  13. 13. Now for the Technical Part... Start with a USB Audio Interface. Such as the Focusrite 2i2. This device will take the audio from your mixing board and convert it for use with USB 2.0. You can then use the USB audio input in any live streaming software you like. Tip: Check out OBS which is a free live streaming software.
  14. 14. Next place your cameras Ideally, you want to have at least two cameras. One camera for a guest and one camera for the host. For our case study we have three cameras. One wide angle shot of the entire studio, one close up for our host and one PTZ camera that can be used to capture multiple guest. Tip: A PTZ camera can have PTZ presets. These can be used to quickly move the camera to a saved location (perhaps each chair in your studio).
  15. 15. Next review your computer Most radio stations are using a PC or Mac computer to live stream their broadcasts on social media. In our case study, we are showing the PTZOptics Producer Kit which includes super fast Intel NUC computer. You can install any live streaming software you want on this computer. Tip: Consider connecting your computer to your network. This will give it a better connection than most WiFi systems.
  16. 16. IP Network PTZOptics Producer Kit TP-Link Archer 1200 TP-Link 8 Port PoE Switch 12X-NDI-ZCAM Host Camera PTVL-ZCAM-NDI Wide Angle Studio Cam PT12X-NDI Guest Camera (Multiple) Radio Broadcast Setup Ethernet XLR or ¼” Cables Radio Station Audio Mixer
  17. 17. SDI Video (Backup) PTZOptics Producer Kit Producer Plus Kit SDI Expansion Box 12X-NDI-ZCAM Host Camera PTVL-ZCAM-NDI Wide Angle Studio Cam PT12X-NDI Guest Camera (Multiple) Radio Broadcast Setup SDI Thunder bolt
  18. 18. Mobile Broadcast Setup
  19. 19. Mobile LiveU LU600 Backpack 6-9 Mbps RTMP PTZOptics Producer Kit w/ LiveU Solo System 4-6 Mbps RTMP 6 Mbps RTMP Delivery to 5 CDNs
  20. 20. Mobile LiveU LU600 Backpack 6-9 Mbps RTMP PTZOptics Producer Kit w/ LiveU Solo System 4-6 Mbps RTMP 6 Mbps RTMP Delivery to 5 CDNs
  21. 21. Schedule a Meeting! Learn more and meet with a member of our team at https://ptzoptics.youcanbook.me/

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