I recently learned that many of our customers here at PTZOptics are using our cameras to live broadcast podcasts and radio show. Podcasting is something I understand well, in fact, our team recently built a live streaming/podcasting studio in our new marketing office. But the idea of broadcasting on live AM or FM radio intrigued me. So I reached out to a local AM radio station to see if we could help them host a live special broadcast where the radio show tried out live streaming.
After learning more about radio today, I learned that radio station owners are quite happy how well radio is performing in today’s digital age. According to a Nielsen Total Audience Report based on first-quarter 2019 data, 92 percent of U.S. adults still listen to radio each week, the highest of any platform even social media giants like Facebook and YouTube. The idea that radio still plays such a huge role in today’s fast-paced age of social media helped me connect the dots about what’s going on in the digital streaming, podcasting, and social media world we live in.
To help our local radio station reach a larger audience, we live-streamed the one-hour radio show to LinkedIn, Facebook, YouTube, Twitter, and Twitch. It was incredible to see how excited everyone at the radio station became as they saw their very first show being broadcast on social media. Live streaming a radio broadcast has its challenges but unlike other broadcasts, I have been part of, radio stations already have the “audio” side of things taken care of. So all we really had to worry about was setting up lights and video cameras because the radio station was easily able to give us an audio output from their mixing board.
During the broadcast, we had a very interesting conversation about it’s like to be in the radio business today and how radio stations are using social media to their own benefit. Accompanying radio’s resilience in communications today is the massive growth of live video streaming. Many traditional media outlets (including radio, TV and print outlets) now incorporate live video streams as part of their day-to-day content. Over the past few years, live video streamers have grown into professional producers of content for outlets such as YouTube and Facebook. According to research compiled by Inside Radio ,”the new data also validates the growth of streaming audio with half of all adults now also using use their smartphones to stream audio.”