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9:16 Vertical Video - The New Data on Mobile Video


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In this presentation, we discuss the value of Vertical video and the impressive data coming from Social Media about mobile video viewers. Smart phone users are using their phones vertically or in portrait mode 94% of the time. We also know that over 50% of all video is being consumed on mobile devices. If these statistics aren't compelling enough to learn more check out our free guide.

We review how to setup a multi-camera vertical video system where you can create high quality videos in 9:16. We use a free software called OBS (Open Broadcaster Software) and change the settings to 1080x1920. This allows us to mount our PTZOptics cameras sideways and rotate the video for 9:16 recording. These videos are now optimized for mobile video viewing.

16:9 is widescreen 9:16 is Vertical and 1:1 is square. So we have a lot of options today and the major social media networks like Facebook and YouTube are optimizing their video delivery based on the content being uploaded. We suggest using both 16:9 and 9:16 to reach a maximum audience. Currently you can only stream in 16:9 with RTMP professional video streaming software (as far as we know).

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9:16 Vertical Video - The New Data on Mobile Video

  1. 1. Recording Professional Vertical Video
  2. 2. A guide to vertical & square video from PTZOptics ...yea, 9:16 & 1:1
  3. 3. It’s a mobile world! The facts about Vertical Video are REAL! • Smartphone users hold their phones vertically about 94 percent of the time. (Source: MOVR Mobile Overview Report)
  4. 4. Vertical Video is recorded in 9:16 Square video is recorded in 1:1. So Vertical video is different from square and potentially more ideal for mobile users. Both square and vertical video are being recommended for mobile video advertising.
  5. 5. Let’s watch a vertical video recorded with multiple cameras Remember to rotate your mobile device to view this video in it’s native format.
  6. 6. Vertical Video Resolutions Vertical video resolutions come in quite a few 16:9 resolutions such as 1280x720 or 1920x1080 except they are been reversed via 9:16 into 720x1280 and 1080x1920
  7. 7. Recording Video in 9:16 Most vertical video is recorded with mobile devices. Smartphones have changed the world and now mobile users are consuming more vertical video than ever before. If we want to make a polished vertical video commercial we will need to use an editing software like Adobe After Effects.
  8. 8. Upload Test Facebook... So our upload tests for both YouTube and Facebook have been interesting. Facebook I knew would have amazing support for vertical video. As you can see, even on desktop (this picture is a snippet of my desktop) Facebook makes it work!
  9. 9. Upload Test YouTube... On the traditional desktop vertical video still looks a slice of the available real estate. I was hoping to see a changed interface. But they have designed the system to scale when needed so you will see on the next page a full screen takeover on mobile via YouTube.
  10. 10. Upload Test YouTube... So YouTube scales the content to be used with mobile devices. This is a great start. Facebook makes the experience smoother on the desktop and both companies do well on mobile. Also, YouTube does help the thumbnails with a simple background fade here. Vertical Video on the iPhone Vertical Video on the iPad
  11. 11. Embedding Vertical Video The way YouTube has designed their scaling video play if you put in embed sizes that match 9:16 the video will play vertically on your website embedded. Facebook is honestly a pain when it comes to embedding videos. Usually it can be very hard to figure out how it works.
  12. 12. Setting up OBS for Vertical Video Recording I’m happy to report the free live streaming and video production software OBS (Open Broadcaster Software) supports Vertical Recording and Square Streaming!
  13. 13. Enter Professional Vertical Video So again just to recap you can upload to Facebook and YouTube with vertical video. YouTube just announced vertical video support video for on-demand but as you can see as of October 2017 YouTube does not offer vertical streaming via RTMP. Apparently the only way live stream vertical content would be from a smartphone device directly to Facebook or YouTube. You can of course incorporate vertical content into your 16:9 live streams which could be an interesting effect :)
  14. 14. 9:16 Video Production Workflow System 1 - Regular 16:9 Video Broadcast System 2 - 9:16 Vertical Video Recording
  15. 15. Incorporating 9:16 Video into a 16:9 Production While we have access to 9:16 cameras we plan to use them in our 16:9 video productions. Since we will have bi-directional video access through NDI on both systems. We can also build fun Vertical Video frames and bring in live video from our 9:16 camera sources. TIP: We plan to slide in the 9:16 live video with a PNG overlay. So it looks like a phone in the video production. We can also record this segment and post later on social media. Custom Title For live show here
  16. 16. Here’s how it looks during a live broadcast Here is a look at our vMix live streaming software which currently only support widescreen formats. We can still bring in the 9:16 video in a fun way during our 16:9 broadcast like this. Here is just one example of the two worlds blending together. We can then use the video recordings to be upload via 9:16 on social media.
  17. 17. Using Adobe After Effects & Other editing software As you can see setting up a video editing software to work with 9:16 video is quite easy. Here we have Adobe After Effects using 9:16 video with all the abilities to create a professional and polished looking video.
  18. 18. More facts about Vertical Video • Millennials are 2x as likely to be focused on video they watch on their mobile devices as they are on video consumed on a TV. (Source: Ooyala Global Video Index) • Vertical video ads are watched all the way through 9 times more than horizontal video ads on Snapchat. (Source: Snapchat) • More than 7 billion video clips are viewed daily on Snapchat, the majority which are vertically filmed. (Source: Snapchat) • According to Mary Meeker’s 2015 Internet Trends, vertical viewing now accounts for 29% of view time, compared to 5% just five years ago. (Source: KPCB)
  19. 19. Further Learning A course on Vertical Video is planned to be released on our UDEMY learning site. When it is available you will be able to take a full course here.