✦ New products fail to delight customers and achieve proﬁts
✦ Business ventures in corporate America don’t meet ROI
✦ 30% of new employer businesses fail in the ﬁrst 2 years
• 75% are gone in 15 years
✦ Angel investors only expect 1 in 10 investments to pay oﬀ big
How do you put your idea, venture or acquisition among the winners
rather than the losers?
Model and Simulate in Advance
Dynamic, real-world simulation, enhanced with the latest data science analytics, can
uncover the weak spots in your product idea, marketing plan and business model.
Modeling and simulation are proven, valuable tools used to:
✦ Prepare for emergencies that cannot be created in real-world testing
• Flight simulators
• Advanced safety systems
✦ Strategically address business issues and “see” the outcome of decisions
• Business units
• Business schools
✦ Predict how our economy will fare in the face of constrained resources, population
growth, and other factors
✦ Control complex systems such as engines and power plants
The Plan Predictor
The Plan Predictor is a proven business model simulator developed by Thomas Thurston.
It started with ideas for Intel’s venture capital group and was honed at Harvard Business
School with Professor Clayton Christensen. The predictor has been proven a reliable
tool against thousands of business ideas in diverse markets such as high-tech, retail,
manufacturing, service, defense, software/IT, and venture investing.
Paul Menig • CEO
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