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Telling Better Stories About Transportation Options_without video

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Telling Better Stories About Transportation Options_without video

  1. 1. Telling Better Stories About Transportation Options
  2. 2. "It is up to you to introduce the story about how important public transit is to your community.” - Senator Sherrod Brown (Ohio)
  3. 3. A Roadmap to Storytelling That Won’t Break the Bank • Build compelling websites • Find free contributors to help • Hold events or hackathons • Pick your social networks wisely • Engage thought leaders • Tell stories from research and data • Create locally and nationally relevant messages and talking points • Use great photos – always • Make calls to action • Hire a journalist
  4. 4. Paul Mackie Communications Director Mobility Lab paul.mackie@mobilitylab.org 202-841-2953 @MobilityLabTeam http://mobilitylab.org

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