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Data Visualisation talk at CIM Wales Analytics Masterclass
Jun. 19, 2018•0 likes•598 views
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A talk on theory & practice of Data Visualisation, presented at Chartered Institute of Marketing, Wales Analytics Masterclass. Held in Cardiff on 19 June 2018.
Paul LaughlinFollow
Helping you Maximise the Value of your Customer Insight at Laughlin Consultancy LtdAdvertisement
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Data Visualisation talk at CIM Wales Analytics Masterclass
- Data Visualisation Paul Laughlin Chief Blogger, CustomerInsightLeader.com Founder, Laughlin Consultancy
- Theory #BadDataViz Basic Charts Resources Need
- The Need for Data Viz (Part 1 of 5)
- Why do we need Data Viz?
- Anscombe’s Quartet
- Different Types of Data
- Range of Data Viz tools
- Don’t be put off
- Excel can do great things Table of Contents 1 Jon Schwabish POLICYVIZ.COM A Guide to Advanced Data Visualization EXCEL 2010
- What is the Purpose?
- Theory of Data Viz (Part 2 of 5)
- Choose your: Marks
- Choose your: Channels
- Choose carefully
- 1 chart, many attributes 1 CATEGORICAL 1 QUANTITATIVE 2 QUANTITATIVE 1 CATEGORICAL 2 QUANTITATIVE 1 CATEGORICAL 3 QUANTITATIVE
- Data Ethics • Graphical Integrity • Chart Junk • Data-Ink = % of ink on page that conveys data • Data Density = data values / area of graphic
- Basic Chart Options (Part 3 of 5)
- 2 quant = Scatter Plot
- Bar or Column charts
- 1 ordinal = Line Chart
- The right choice of Map
- Other design options
- Develop a palette
- #BadDataViz (Part 4 of 5)
- What’s wrong with this?
- What’s wrong with this?
- What’s wrong with this?
- What’s wrong with this?
- What’s wrong with this?
- Resources for your CPD (Part 5 of 5)
- Positive examples (awards)
- Data Viz experts
- customerinsightleader.com laughlinconsultancy.com @LaughlinPaul linkedin.com/in/paullaughlin paul@laughlinconsultancy.com +44 (0)7446 958061 Any questions?
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