1.
Publicity Planner
Paul Krupin - Personal Strategic Advice & Custom Targeted PR
800-457-8746 (TF) 509-582-5174 (O) 509-531-8390 (C)
Email Paul@DirectContactPR.com
WWW. DIRECT CONTACT PR . COM - BLOG.DIRECTCONTACTPR.COM

2.
Publicity Planner for 2014
Every year I create a forward-looking publicity calendar to help identify opportunities for
people which is available in a free pdf file download.
It contains a lot of unusual holidays so that you can get creative, think ahead, and identify
ways to tie-in to calendar events well in advance of the day they occur.
Here’s the link to the Publicity Planner for 2014:
•
•
http://www.directcontactpr.com/files/files/Publicitycalendar2014.pdf (color)
http://www.directcontactpr.com/files/files/Publicitycalendar2014BW.pdf (BW)
Share freely. Enjoy!
Paul J. Krupin, Direct Contact PR
Reach the Right Media in the Right Market with the Right Message
http://www.DirectContactPR.com Paul@DirectContactPR.com Blog.DirectContactPR.com
800-457-8746 (TF US) 509-531-8390 (Cell) 509-582-5174 (Direct)

3.
January 2014
Sun
New Year’s Day is Wednesday
Valentine’s Day is six weeks away
Wed
1
National Thank You Month / National Eye Care Month New Year’s Day
/ Birth Defects Month / National Glaucoma
Awareness Month / Thyroid Awareness Month
Cervical Cancer Screening Month / Bath Safety
Month
Thu
2
National Buffet
Day & National
Science Fiction
Day
Fri
3
National
Chocolate
Covered Cherry
Day
5
Bean Day
6
Thank God it’s
Monday
8
Midwife’s Day &
Women’s Day &
War on Poverty
Day
9
10
11
League of Nations National Human
Day
Trafficking
Awareness Day &
Quit Smoking Day
12
Heads Up - Lead Time
13
14
National Clean Off Dress Up Your
Your Desk Day & Pet Day
Rubber Duckie
Day
15
Full Moon
16
Religious
Freedom Day &
Tu B’shuvat
17
18
Judgement Day & Thesaurus Day &
Kid Inventor’s Day Winnie The Pooh
Day
19
Popcorn Day &
World Religion
Day
20
21
22
Martin Luther
National Hugging Celebration of Life
King Day &
Day
Day
Inauguration Day
23
Roe Vs. Wade
Day & National
Pie Day
24
National
Compliment Day
25
Mac Day
26
Grammy Awards
Day & Auschwitz
Liberation Day
27
Thomas Crapper
Day & Holocaust
Memorial Day
31
Chinese New
Year
Content is the
ultimate
determining
factor to
getting media
attention.
Independence Day is six months away
Mon
Tue
7
I'm Not Going To
Take It Anymore
Day
Mother’s Day is four months away
Sat
4
Earth at Perihelion
& Trivia Day
Valentine’s Day is one month away
Ground Hog Day is three weeks away
Father’s Day is five months away
Spring is two months away
Earth Day is three months away
Valentine’s Day is three weeks away
Easter is two months away
WWW. DIRECT CONTACT PR. COM
Call Paul Krupin
800-457-8746 509-582-5174 (O)
509-531-8390 (C)
Email Paul@DirectContactPR.com
Personal Advice & Custom Targeted PR
28
29
30
Freethinker’s Day New Moon
The DPAA + H Rule for Publicity Success: Dramatic Personal, Achievement in the Face of Adversity + a little Humor Direct Contact Publishing  Copyright 2013
Best days to transmit your news releases are Tuesday, Wednesday and Thursday. Plan and write copy Friday through Monday. Plan ahead and start writing early.
Critical lead times: Daily Newspapers, Radio and TV – seven to ten days. Weekly newspapers – four to six weeks. Magazines – four to six months.

4.
February 2014
Sun
Mon
Tue
Wed
Thu
Fri
Sat
1
Heads Up - Lead Time
Ground Hog Day is Sunday
Valentine’s Day is two weeks away
Independence Day is five months away
Mother’s Day is three months away
Valentine’s Day is next Friday
American Heart Month / National Dental Month / Black History Month / African American Heritage National Freedom
Month / Youth Leadership Month / Marijuana Awareness Month / National Cherry Month / National Day
Condom Month
2
3
Ground Hog Day
The Day the Music Facebook’s
Died Day
Birthday & World
Cancer Day
4
5
Digital Learning
Day
9
10
12
6 Ballet Day
7
8
Girl Scout Cookie
Day & Tu B’shvat
Opera Day
14
15
President’s Day is next Monday
Easter is two months away
Valentine’s Day is Friday
St. Patrick’s Day is one month away
Tax Day is two months away
Father’s Day is four months away
President’s Day is Monday
Spring is one month away
Passover is one month away
Earth Day is two months away
WWW. DIRECT CONTACT PR. COM
Call Paul Krupin
800-457-8746 509-582-5174 (O)
509-531-8390 (C)
Email Paul@DirectContactPR.com
Personal Advice & Custom Targeted PR
National Stop
Bullying Day &
World Marriage
Day & Man Day &
Super Bowl
Sunday
16
NBA All Star
Game Day &
Innovation Day
11
13
Valentine’s Day & National Hippo
Full Moon
Day
White Shirt Day
17
18
23
24
Daytona 500
National Cupcake
Day
25
19
20
Chocolate Mint
Day & Iwo Jima
Day
President’s Day
World Day of
Social Justice &
Love Your Pet Day
21
26
27
For Pete’s Sake
Day & World
Pistachio Day
National Chili Day National Tooth
Fairy Day
22
National
Marguarita Day &
Washington’s
Birthday
28
Use the 3 I
Technique:
1. Identify
2. Imitate
3. Innovate.
The DPAA + H Rule for Publicity Success: Dramatic Personal, Achievement in the Face of Adversity + a little Humor Direct Contact Publishing  Copyright 2013
Best days to transmit your news releases are Tuesday, Wednesday and Thursday. Plan and write copy Friday through Monday. Plan ahead and start writing early.
Critical lead times: Daily Newspapers, Radio and TV – seven to ten days. Weekly newspapers – four to six weeks. Magazines – four to six months.

5.
March 2014
Sun
Heads Up - Lead Time
Paul Krupin’s Birthday is Sunday!
St. Patrick’s Day is two weeks away
April Fool’s Day is one month away
Independence Day is four months away
Easter is a month away
Labor Day is six months away
Mother’s Day is two months away
Move clocks ahead Sunday
Tax Day is one month away
Easter is four weeks away
St. Patrick’s Day is Saturday
Spring starts Saturday
April Fool’s Day is two weeks away
Father’s Day is three months away
Earth Day is one month away
Easter is two weeks away
Passover is three week away
WWW. DIRECT CONTACT PR . COM
Call Paul Krupin
800-457-8746 509-582-5174 (O)
509-531-8390 (C)
Email Paul@DirectContactPR.com
Personal Advice & Custom Targeted PR
Mon
Tue
Wed
Thu
Fri
Sat
1
National Nutrition Month / Women’s History Month / National Kidney Month / American Red Cross Peace Corps Day
& World
Month / National Craft Month /
Compliment Day &
New Moon
2
3
4
5
6
7
8
Paul Krupin’s National Anthem
Birthday &
Day
Academy Awards
Day & Dr. Seuss
Day
Mardi Gras
9
10
11
12
13
Barbie Day &
Daylight Savings
Time begins
(spring ahead)
Salvation Army
Day
World Plumbing
Day
Registered
Dietitian Day
Donald Duck Day Pi Day
& World Kidney
Day
Ides of March Day
& National Quilting
Day
16
17
18
19
20
22
Freedom of
Information Day &
Purim &
Full Moon
St. Patrick’s Day
Swallows Return
to San Juan
Capistrano Day
Vernal Equinox
Memory Day &
(Spring) 12:57 pm National Puppy
EDT
Day
World Day of
Water
23
24
25
26
27
28
29
World
Meteorological
Day
World
Tuberculosis Day
International Day
of Remembrance
of The Victims of
Slavery Day
Legal Assistants
Day
Viagra Day
Weed
Appreciation Day
30
31
Paul Krupin’s Definition of a News Release (Three Required Elements):
A. A written proposal containing
B. A request for media coverage and
C. An offer to provide media the content needed to achieve that end.
Doctor’s Day &
New Moon
Day of the Dude & World Day of
Fanny Pack Day
World Book Day
Prayer & National
Doodle Day
14
21
15
The DPAA + H Rule for Publicity Success: Dramatic Personal, Achievement in the Face of Adversity + a little Humor Direct Contact Publishing  Copyright 2013
Best days to transmit your news releases are Tuesday, Wednesday and Thursday. Plan and write copy Friday through Monday. Plan ahead and start writing early.
Critical lead times: Daily Newspapers, Radio and TV – seven to ten days. Weekly newspapers – four to six weeks. Magazines – four to six months.

6.
April 2014
Sun
Mon
Tue
Wed
1
April Fool’s Day
& Atheist Day
Heads Up - Lead Time
April Fool’s Day is Tuesday
Tax Day is two weeks away
Ester is in three weeks
Independence Day is three months away
Labor Day is five months away
2
National Day of
Hope & National
Walking Day &
Reconciliation Day
8
9
Thu
3
Fri
4
Sat
5
Walk to Work Day National Deep Dish
& Square Root Day Pizza Day
6
7
Army Day & New
Beers Day
National Beer Day National Be Kind
& No Housework
to Lawyer’s Day
Day
13
14
15
Dictionary Day
& Pesach
Tax Day is this Tuesday
Earth Day is two weeks away
Thomas
Jefferson’s
Birthday
& Scrabble Day
First Day of
Passover &
Tax Day
& Full Moon
Father’s Day is two months away
Summer is two months away
20
21
22
Earth Day is Sunday
Easter Sunday
Dyngus Day
Last Day of
World Book &
Passover &
Copyright Day
National Jelly Bean
Day
27
28
29
30
Cancer Control Month / Alcohol Awareness
World Wish Day
& New Moon
National Honesty Month / National Garden Month / Stress
Day & International Awareness Month / World Habitat Awareness
Jazz Day
Month / Child Abuse Prevention Month / Autism
Easter is in two weeks
10
11
12
National Farm
Animals Day
Day of Silence &
National Pet Day
Walk on Your Wild
Side Day
16
17
18
19
National Stress
Awareness Day
High Five Day
Good Friday &
National Wear
Your Pajamas to
Work Day
Husband
Appreciation Day
23
24
25
26
Take Our
Daughters &
Sons to Work
Day
Arbor Day & Hug a Eeyore's Birthday
Plumber Day
& National Pretzel
Day
Earth Day is in two weeks
Tax Day is next week
Good Friday is this coming Friday
Mother’s Day is one month away
Mother’s Day is two weeks away
WWW. DIRECT CONTACT PR. COM
Call Paul Krupin
800-457-8746 509-582-5174 (O)
509-531-8390 (C)
Email Paul@DirectContactPR.com
Personal Advice & Custom Targeted PR
Awareness Month /
The DPAA + H Rule for Publicity Success: Dramatic Personal, Achievement in the Face of Adversity + a little Humor Direct Contact Publishing  Copyright 2013
Best days to transmit your news releases are Tuesday, Wednesday and Thursday. Plan and write copy Friday through Monday. Plan ahead and start writing early.
Critical lead times: Daily Newspapers, Radio and TV – seven to ten days. Weekly newspapers – four to six weeks. Magazines – four to six months.

7.
May 2014
Sun
Heads Up - Lead Time
Mother’s Day is next Sunday
Halloween is six months away
Mon
Tue
Wed
Thu
1
Fri
2
National Physical Fitness Month / Asian Pacific Heritage Month /
Law Day &
Arthritis Awareness Month / National Mental Health Month / Clean National Day of
Prayer & Loyalty
Air Month / American Wetlands Month /
Sat
3
International
Space Day &
Paranormal Day &
World Press
Freedom Day
Day
Labor Day is four months away
Independence Day is two months away
4
Mother’s Day is in one week
Father’s Day is six weeks away
5
6
9
10
Lemonade Day &
Star Wars Day
Cinco de Mayo
Buddha Day & No Occupational
VE Day & No
Diet Day &
Safety and Health Socks Day
National Teacher Day
Day and World
Asthma Day
Ascension Day &
World Red Cross
Day
National Train
Day & Windmill
Day & St Up All
Night Day
11
12
13
16
17
Mother’s Day
Eat What You
Want Day
Hug Your Cat Day Frog Jumping Day Receptionists Day Peace Officers
& Full Moon
Memorial Day
National Defense Armed Forces Day
Transportation Day Do Dah Day
& National Pizza
Party Day
18
19
20
23
Neighbor Day
Accountant’s Day
Eliza Doolittle Day Victoria Day
National Maritime Declaration of the
Day
Bab Day
& World Goth Day
Brother’s Day
25
26
27
29
30
31
Cookie
Monster’s
Birthday
Memorial Day
Loomis Day
No Tobacco Day &
What You Think
Upon Grows Day
Mother’s Day is this coming Sunday
Flag Day is one month away
Mother’s Day is Sunday
Armed Forces Day is on Saturday
Memorial Day is two weeks away
Father’s Day is one month away
Thanksgiving is six months away
Memorial Day is one week away
7
14
21
8
15
22
24
Summer is one month away
Memorial Day is this Monday.
WWW. DIRECT CONTACT PR. COM
Call Paul Krupin
800-457-8746 509-582-5174 (O)
509-531-8390 (C)
Email Paul@DirectContactPR.com
Personal Advice & Custom Targeted PR
28
World MS Day &
Composting Day
Slugs Return From
Capistrano Day
& New Moon
The DPAA + H Rule for Publicity Success: Dramatic Personal, Achievement in the Face of Adversity + a little Humor Direct Contact Publishing  Copyright 2013
Best days to transmit your news releases are Tuesday, Wednesday and Thursday. Plan and write copy Friday through Monday. Plan ahead and start writing early.
Critical lead times: Daily Newspapers, Radio and TV – seven to ten days. Weekly newspapers – four to six weeks. Magazines – four to six months.

8.
June 2014
Sun
Heads Up - Lead Time
Mon
Tue
1
2
3
Superman Day
National Bubba
Day
Shavuot
8
9
10
Wed
Father’s Day is two weeks away
4
Thu
Fri
Sat
5
6
7
World
Environment Day
& National
Running Day
D-Day
National YoYo
Day & National
Trails Day
Halloween is five months away
Labor Day is three months away
Summer begins in two weeks
12
13
14
Upsy Daisy Day & Donald Duck Day Race Unity Day Corn on the Cob
Children’s Sunday
Day
11
Loving Day
Full Moon
Flag Day
15
16
19
Father’s Day
Bloomsday
22
23
Father’s Day is one week away
Independence Day is next month
Father’s Day is Sunday
17
20
21
International Sushi Juneteenth &
Day
Garfield the Cat
Day
Patriot Day is three months away
18
American Eagle
Day
Summer Solstice
6:51 AM EST
25
26
27
28
Global Beatles
Day
National Hand
Shake Day
New Moon
Great American
Backyard
Campout Day &
Ramadan begins
Independence Day is three weeks away
Independence Day is two weeks away
Thanksgiving is five months away
Christmas is six months away
WWW. DIRECT CONTACT PR . COM
Call Paul Krupin
800-457-8746 509-582-5174 (O)
509-531-8390 (C)
Email Paul@DirectContactPR.com
Personal Advice & Custom Targeted PR
24
Public Service Day Celebration of
& SAT Math Day the Senses
National Rose Month / National Dairy Month / National Safety Month / National
29
30
America's Kids
Day
Rivers Month / Potty Training Awareness Month / Gay & Lesbian Pride Month /
Please Take My
Children To Work National Safety Month
Day & NOW Day
The DPAA + H Rule for Publicity Success: Dramatic Personal, Achievement in the Face of Adversity + a little Humor Direct Contact Publishing  Copyright 2013
Best days to transmit your news releases are Tuesday, Wednesday and Thursday. Plan and write copy Friday through Monday. Plan ahead and start writing early.
Critical lead times: Daily Newspapers, Radio and TV – seven to ten days. Weekly newspapers – four to six weeks. Magazines – four to six months.

9.
July 2014
Sun
Mon
Tue
Wed
Thu
Fri
Sat
2
3
4
5
Made in the USA
Day & UFO Day
Earth at Aphelion
Independence
Day
Bikini Day
Independence Day is Thursday
Halloween is four months away
National Blueberries Month /
1
National Grilling Month / Tour de Canada Day
France Month / National Ice
Cream Month / National Parks &
Recreation Month
Rosh Hashanah is three months away
Yom Kippur is three months away
6
9
10
11
12
Heads Up - Lead Time
Labor Day is two months away
7
8
World Kissing Day Chocolate Day &
Tell The Truth Day
Martyrdom of the Piña Colada Day
Bab Day
World Population Simplicity Day &
Day
Full Moon
16
17
18
19
Yellow Pig Day
International
Mandela Day &
National Caviar
Day
National Hot Dog
Day
26
Columbus Day is three months away
9/11 Day is two months away
Grandparents Day is two months away
13
14
Labor Day is six weeks away
Gruntled
Workers Day &
National French
Fries Day
International Nude Be a Dork Day
Day
20
21
23
24
25
Moon Day
National Get Out Spooners Day
of the Doghouse
Day
Gorgeous
Grandma Day
Cousins Day
System
National Dance
Administrator
Day & National
Appreciation Day Day of the
Cowboy &
New Moon
27
28
29
30
31
Parent’s Day
Eid-Al-Fitr (marks
end of Ramadan)
Lasagna Day &
Rain Day &
National Chicken
Wing Day
Paperback Book National Chili Dog
Day
Day
Fall is two months away
Thanksgiving is four months away
Christmas is five months away
WWW. DIRECT CONTACT PR. COM
Call Paul Krupin
800-457-8746 509-582-5174 (O)
509-531-8390 (C)
Email Paul@DirectContactPR.com
Personal Advice & Custom Targeted PR
15
22
The DPAA + H Rule for Publicity Success: Dramatic Personal, Achievement in the Face of Adversity + a little Humor Direct Contact Publishing  Copyright 2013
Best days to transmit your news releases are Tuesday, Wednesday and Thursday. Plan and write copy Friday through Monday. Plan ahead and start writing early.
Critical lead times: Daily Newspapers, Radio and TV – seven to ten days. Weekly newspapers – four to six weeks. Magazines – four to six months.

10.
August 2014
Sun
Heads Up - Lead Time
Halloween is three months away
Election Day is three months away
9/11 Day is one month away
Rosh Hashanah is two months away
Yom Kippur is two months away
Grandparents Day is one month away
Patriot Day is one month away
Columbus Day is two months away
Labor Day is three weeks away
Labor Day is two weeks away
Fall is one month away
Patriot Day is two weeks away
Thanksgiving is three months away
Christmas is four months away
Mon
Tue
Wed
3
Fri
4
5
6
7
8
Friendship Day National
Tisha B'Av
& Watermelon Chocolate Chip
Day
Day
Hiroshima Day
10
12
13
14
15
International
Youth Day
Lefthander’s Day
V-J Day
Sat
18
19
20
21
22
Bad Poetry Day
National Aviation
Day
25
26
9
National
Relaxation Day
11
S'mores Day &
Full Moon
17
24
Hug Your Boss Kiss and
Day
Makeup Day &
New Moon
31
Pony Express
Day
National Dog Day
& Women’s
Equality Day
Nagasaki Day
27
28
16
23
Hug Your Boss
Day
Poet's Day &
Senior Citizen’s
Day
Grandparents Day is three weeks away
Labor Day is two weeks away
WWW. DIRECT CONTACT PR. COM
Call Paul Krupin
800-457-8746 509-582-5174 (O)
509-531-8390 (C)
Email Paul@DirectContactPR.com
Personal Advice & Custom Targeted PR
Thu
What Editors & Producers Say a news release has to do in order to get their attention:
1
2
Tell me a story, give me a local news angle (my audience!), touch my heart (make me
Girlfriend's Day National
laugh or cry), teach me something new, astound or amaze me, make my stomach churn
& World Wide
Mustard Day &
with horror or fear, hit me in my pocketbook (make me or save me money), or turn me on. Web Day
International
Beer Day
29
Radio
International
Commercials Day Day Against
Nuclear Tests
30
National
Toasted
Marshmallow
Day
Golf Month / Cataract Awareness Month / National Inventor’s Month / American Indian Heritage
Month / National Water Quality Month
The DPAA + H Rule for Publicity Success: Dramatic Personal, Achievement in the Face of Adversity + a little Humor Direct Contact Publishing  Copyright 2013
Best days to transmit your news releases are Tuesday, Wednesday and Thursday. Plan and write copy Friday through Monday. Plan ahead and start writing early.
Critical lead times: Daily Newspapers, Radio and TV – seven to ten days. Weekly newspapers – four to six weeks. Magazines – four to six months.

11.
September 2014
Sun
Mon
1
Labor Day
7
Grandparent’s
Day & Google
Day
8
9
National
Wonderful
Boss/Employee Weirdoes Day
Exchange Day
& Full Moon
Heads Up - Lead Time
Tue
2
V-J Day
Wed
3
Labor Day is Monday
Halloween is two months away
Autumn begins in three weeks
All Saints Day is one month away
Columbus Day is one month away
Election Day is two months away
Halloween is six weeks away
Veteran’s Day is two months away
Thanksgiving is two months away
Fall begins Monday
Christmas is three months away
Halloween is four weeks away
WWW. DIRECT CONTACT PR . COM
Call Paul Krupin
800-457-8746 509-582-5174 (O)
509-531-8390 (C)
Email Paul@DirectContactPR.com
Personal Advice & Custom Targeted PR
Thu
4
Newspaper
Carrier Day
Fri
5
National Lazy
Mom's Day
10
11
12
Suicide
Patriot Day &
Stand Up To
Prevention Day National Day of Cancer Day
Service and
Remembrance
14
15
National Kreme Google.com
Filled Donut Day Day &
Greenpeace
Day
16
Mayflower Day
&
17
Constitution Day
& Citizenship
Day
18
National
Attention Deficit
Disorder
Awareness Day
& Sukkot
21
Wife
Appreciation
Day
22
Autumnal
Equinox 10:29
pm EDT
23
24
25
National Voter Punctuation Day Rosh Hashana
Registration Day & New Moon
28
National Drink
Beer Day
29
International
Coffee Day
30
Blasphemy Day
& Ask a Stupid
Question Day
19
National
POW/MIA
Recognition Day
Sat
6
13
International
Chocolate Day
& Kids Take
Over The
Kitchen Day &
Yom Kippur
20
International Eat
An Apple Day
26
27
Hug A
Google’s
Vegetarian Day Birthday & Love
Note Day
National Hispanic Heritage Month / Leukemia and Lymphoma
Awareness Month / Apple Month / Mold Awareness Month /
National Chicken Month / National Mushroom Month /
National Honey Month / National Piano Month /
National Preparedness Month
The DPAA + H Rule for Publicity Success: Dramatic Personal, Achievement in the Face of Adversity + a little Humor Direct Contact Publishing  Copyright 2014
Best days to transmit your news releases are Tuesday, Wednesday and Thursday. Plan and write copy Friday through Monday. Plan ahead and start writing early.
Critical lead times: Daily Newspapers, Radio and TV – seven to ten days. Weekly newspapers – four to six weeks. Magazines – four to six months.

12.
October 2014
Heads Up - Lead Time
Columbus Day is in two weeks
Halloween is four weeks away
All Saints Day is one month away
Election Day is one month away
Sun
Mon
Tue
World Blindness Awareness Month / National Breast
Cancer Awareness Month / National Chili Month /
National Dental Hygiene Month / National Chiropractic
Month / National Crime Prevention Month / National
Disability Employment Awareness Month / National
Domestic Violence Awareness Month
Wed
1
World Vegetarian
Day
5
Blessings of The
Fishing Fleet Day
& World
Communion Day &
Mad Hatter Day
Thu
2
National Custodial
Workers Day
Fri
3
National Diversity
Day
Sat
4
Yom Kippur
8
9
National Bring
National Chess
Your Teddy Bear Day
To Work & School
Day
10
World Egg Day &
World Mental
Health Day
11
International Day
of The Girl&
Coming Out Day
15
16
Last Day of Sukkot National Boss's
&
Day
National Grouch
Day
17
18
International Day World Menopause
for the Eradication Day
of Poverty &
Simchat Torah
Columbus Day is next Monday
Veteran’s Day is one month away
Halloween is three weeks away
Election Day is two weeks away
Veteran’s Day is two weeks away
Halloween is two weeks away
Thanksgiving is one month away
Christmas is two months away
Halloween is next Friday
6
Child Health Day
& World Habitat
Day
7
12
13
14
Free Thought Day Columbus Day
Be Bald and free
& National Day of Day
Mourning &
National Kick
Butt Day
19
20
Evaluate Your Life National Clean
Day
Your Virtual
Desktop Day
21
22
23
Celebration of The Smart is Cool Day Swallows Depart
Mind Day
from San Juan
Capistrano Day
24
25
Food Day & United Islamic New year
Nations Day
& National
Forgiveness Day
26
27
Mother-in-Law Day Cranky Co& Mule Day
workers Day &
Navy Day
28
St. Jude's Day
31
Halloween
National UNICEF
Day
Halloween is this coming Friday
WWW. DIRECT CONTACT PR. COM
Call Paul Krupin
800-457-8746 509-582-5174 (O)
509-531-8390 (C)
Email Paul@DirectContactPR.com
Personal Advice & Custom Targeted PR
29
30
National Cat Day & Checklist Day &
Internet Day
Devil’s Night
The DPAA + H Rule for Publicity Success: Dramatic Personal, Achievement in the Face of Adversity + a little Humor Direct Contact Publishing  Copyright 2014
Best days to transmit your news releases are Tuesday, Wednesday and Thursday. Plan and write copy Friday through Monday. Plan ahead and start writing early.
Critical lead times: Daily Newspapers, Radio and TV – seven to ten days. Weekly newspapers – four to six weeks. Magazines – four to six months.

13.
November 2014
Sun
Mon
Tue
Wed
Thu
Fri
Sat
1
Heads Up - Lead Time
Election Day is next Tuesday
Move clocks back one hour this Sunday
Good Nutrition Month / Aviation Month / National American Indian Heritage Month American and
National Diabetes Month / Lung Cancer Awareness Month / National Adoption Month / National
Family Caregivers Month /
All Saints Day &
National Authors’
Day & Sadie
Hawkins Day
2
7
8
14
15
Veteran’s Day is one week away
Thanksgiving is three weeks away
Veteran’s Day is next Tuesday
Hanukkah is one month away
Thanksgiving is two weeks away
Valentine’s Day is three months away
3
4
5
6
All Souls Day &
Sandwich Day
Cookie Monster
Day & Daylight
Saving Time Ends
(move clocks
back)
Election Day &
Use Your Common
Sense Day
National Gin Day &
Full Moon
9
10
11
12
13
Sesame Street
Day
Veteran’s Day
Baha'u'llah Day
World Kindness World Diabetes
Day
Day
National Day of
Play
16
17
18
19
20
22
National Button
Day
National Unfriend
Day
Mickey Mouse Day Equal Opportunity Great American
Day (Gettysburg
Smokeout Day
Address Day)
New Year’s Eve is six weeks away
Thanksgiving is next Friday
Thanksgiving is Friday
Winter is one month away
Christmas is one month away
WWW. DIRECT CONTACT PR. COM
Call Paul Krupin
800-457-8746 509-582-5174 (O)
509-531-8390 (C)
Email Paul@DirectContactPR.com
Personal Advice & Custom Targeted PR
23
24
25
Fibonacci Day &
International Day
Shopping
Mother Goose Day For the Elimination
of Violence Against Reminder Day
Women Day
21
World Television Family Volunteer
Day & National
Day
Adoption Day &
New Moon
26
27
28
29
Tie One On Day
National Day of
Listening
Thanksgiving
Small Business
Saturday
30
Computer Security
Day
The DPAA + H Rule for Publicity Success: Dramatic Personal, Achievement in the Face of Adversity + a little Humor Direct Contact Publishing  Copyright 2013
Best days to transmit your news releases are Tuesday, Wednesday and Thursday. Plan and write copy Friday through Monday. Plan ahead and start writing early.
Critical lead times: Daily Newspapers, Radio and TV – seven to ten days. Weekly newspapers – four to six weeks. Magazines – four to six months.

14.
December 2014
Sun
Mon
Tue
Wed
Thu
Fri
Sat
1
2
3
4
5
6
Cyber Monday
Rosa Parks Day
Giviing Tuesday & Special Kids Day
National Mutt Day
World Wildlife
Conservation
Day
National
Salesperson
Day
Miner’s Day &
Full Moon
7
8
9
10
11
12
13
Pearl Harbor Day
Green Monday
International
Anti-corruption
Day
Human Rights
Day: & Nobel
Prize Day
International
Mountain Day
Poinsettia Day
Day Of The Horse
14
15
16
17
18
19
20
Monkey Day
Bill of Rights
Day & Free
Shipping Day
National
Chocolatecovered
Anything Day
First Day of
Hanukkah &
Wright Brother’s
Day
Underdog Day
Mudd Day &
National Sangria
Day
21
22
23
24
Christmas Eve
&
Last Day of
Hanukkah
25
26
27
Christmas Day
Boxing Day &
Howdy Doody
National Whiner's Day
Day
Heads Up - Lead Time
New Year’s Eve is four weeks away
Christmas is three weeks away
Winter begins in two weeks
Hanukkah begins this coming Wednesday
Martin Luther King day is one month away
Valentine’s Day is two months away
Christmas is two weeks away
New Year’s Eve is two weeks away
Winter begins on Sunday
Spring is three months away
New Year’s Eve is next Wednesday night
Christmas is this Thursday
Valentine’s Day is six weeks away
WWW. DIRECT CONTACT PR . COM
Call Paul Krupin
800-457-8746 509-582-5174 (O)
509-531-8390 (C)
Email Paul@DirectContactPR.com
Personal Advice & Custom Targeted PR
Festivus
Forefathers Day
& Humbug Day &
Winter Solstice
at 6:03 pm EST
& New Moon
28
29
30
31
Pledge of
Allegiance Day
Tick Tock Day
Bacon Day
New Year’s Eve
& World Peace
Meditation Day
World Aids Month / National Drunk and Drugged
Driving Prevention Month
The DPAA + H Rule for Publicity Success: Dramatic Personal, Achievement in the Face of Adversity + a little Humor Direct Contact Publishing  Copyright 2013
Best days to transmit your news releases are Tuesday, Wednesday and Thursday. Plan and write copy Friday through Monday. Plan ahead and start writing early.
Critical lead times: Daily Newspapers, Radio and TV – seven to ten days. Weekly newspapers – four to six weeks. Magazines – four to six months.

15.
Get More Publicity Than Ever Before in 2014
How do you produce publicity that produces the maximum ROI?
By getting a feature story in the right media – a three to five
minute educational or problem solving tips article or interview
that galvanizes people with you doing what you do best - helping
the people you can help the most.
Imagine being in front of 20 to 30 of the very best people you
think would be most interested you and what you do.
First, identify the absolute most interesting topic, challenge, or
problem that these people have before them.
Then, solve their problem. Give them your ten best tips, ideas,
solutions, strategies, advice, or lessons learned. Knock their socks
off with so much value that half of them come flying out of their
chairs with their pocketbooks or wallets open? (BTW that's a 50
percent response).
That means for ten items, you have less than 20 seconds or
less for each one, plus a one minute intro and a one minute
ending. This is what we put into your news release. This forms the
core of your proposal for coverage. This is how you'll get the most
effective publicity you've ever experienced.
Create a word picture for the media that clearly allows them to
visualize how you can help or entertain or educate their audience.
What's more is that once you create and prove this little script and
once you really get it down and prove to yourself that it's
repeatable, you can use it again and again everywhere you go.
Magic In a Message
http://blog.directcontactpr.com/2013/
12/magic-in-a-message-creating-theirresistible-pitch-slide-show/

16.
Getting More Book Reviews
http://blog.directcontactpr.com/
category/book-reviewers/
The Miracle of the Microcosm
http://blog.directcontactpr.com/index.
php?s=miracle+

17.
Improve Your Targeted PR
http://blog.directcontactpr.com/
category/targeted-pr/

18.
Direct Contact PR
Menu of Options with Prices for Great Content + Custom Targeted
PR = Maximum Professional Personal Branding ROI
Here's the most effective publicity action plan people ask me to
deploy.
1. One $500 galvanizing email news release outreach.
2. Phone outreach - $700 for a three day effort to the top 100 media.
3. Repeat the email distribution a second time. $250
Most clients have me take all three actions. Then they decide
whether to do more after they see what happens. Some people
are so happy with this system they continue their outreach efforts
for months or even years in a row. If it works for you, do more.
4. Target geographically (e.g., to support events) from $75 to $250
depending on the copywriting and size of the dma targeted.
5. Small targeted pools (e.g., food, or personal health, or family &
children's books) $250.
I've set this up so that it stays task based with you in control. You get
to decide what you want to do. It's up to you. I'd like very much to be
an asset to you and to show you what we can do together. I believe
you'll be happily surprised.
Let me know how I can help you.
Paul J. Krupin
Need Help with a Specific Problem or Question?
My website and blog is packed with articles and
topical posts all fully searchable by keyword.
There are also free ebooks, news release samples
for a variety of types of projects and PR challenges,
and a variety of checklists and tools available for
you to use.
If you need something new and it’s not there, just
call or send me an email with your question.
Take Action Anytime! Everything I do is custom.
Call me if you want to discuss your specific project,
goals and ideas.
Call or email us, send me your book or product,
brief me in so I can advise you intelligently.
Street Address: Paul Krupin 2404 South Lyle St,
Kennewick, WA 99337
I’ll contact you immediately and give you my
recommendations.
WWW. DIRECT CONTACT PR . COM
http://blog.directcontactpr.com
Personal Advice & Custom Targeted PR
Paul Krupin 800-457-8746 509-582-5174
Email Paul@DirectContactPR.com

19.
Background photo credits – NASA apod.nasa.gov