Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Publicity Planner
Paul Krupin - Personal Strategic Advice & Custom Targeted PR
800-457-8746 (TF) 509-582-5174 (O) 509-531-...
Publicity Planner for 2014
Every year I create a forward-looking publicity calendar to help identify opportunities for
peo...
January 2014
Sun

New Year’s Day is Wednesday
Valentine’s Day is six weeks away

Wed
1
National Thank You Month / National...
February 2014
Sun

Mon

Tue

Wed

Thu

Fri

Sat

1
Heads Up - Lead Time
Ground Hog Day is Sunday
Valentine’s Day is two we...
March 2014
Sun

Heads Up - Lead Time
Paul Krupin’s Birthday is Sunday!
St. Patrick’s Day is two weeks away
April Fool’s Da...
April 2014
Sun

Mon

Tue

Wed

1
April Fool’s Day
& Atheist Day

Heads Up - Lead Time
April Fool’s Day is Tuesday
Tax Day ...
May 2014
Sun
Heads Up - Lead Time
Mother’s Day is next Sunday
Halloween is six months away

Mon

Tue

Wed

Thu

1

Fri

2
...
June 2014
Sun
Heads Up - Lead Time

Mon

Tue

1

2

3

Superman Day

National Bubba
Day

Shavuot

8

9

10

Wed

Father’s ...
July 2014
Sun

Mon

Tue

Wed

Thu

Fri

Sat

2

3

4

5

Made in the USA
Day & UFO Day

Earth at Aphelion

Independence
Da...
August 2014
Sun
Heads Up - Lead Time
Halloween is three months away
Election Day is three months away
9/11 Day is one mont...
September 2014
Sun

Mon
1
Labor Day

7
Grandparent’s
Day & Google
Day

8
9
National
Wonderful
Boss/Employee Weirdoes Day
E...
October 2014
Heads Up - Lead Time
Columbus Day is in two weeks
Halloween is four weeks away
All Saints Day is one month aw...
November 2014
Sun

Mon

Tue

Wed

Thu

Fri

Sat

1
Heads Up - Lead Time
Election Day is next Tuesday
Move clocks back one ...
December 2014
Sun

Mon

Tue

Wed

Thu

Fri

Sat

1

2

3

4

5

6

Cyber Monday
Rosa Parks Day

Giviing Tuesday & Special ...
Get More Publicity Than Ever Before in 2014
How do you produce publicity that produces the maximum ROI?
By getting a featu...
Getting More Book Reviews
http://blog.directcontactpr.com/
category/book-reviewers/

The Miracle of the Microcosm
http://b...
Improve Your Targeted PR
http://blog.directcontactpr.com/
category/targeted-pr/
Direct Contact PR
Menu of Options with Prices for Great Content + Custom Targeted
PR = Maximum Professional Personal Brand...
Background photo credits – NASA apod.nasa.gov
Upcoming SlideShare
Loading in …5
×

2014 Publicity Planner

1,902 views

Published on

Every year I create a forward-looking publicity calendar to help identify opportunities for people which is available in a free pdf file download.

It contains a lot of unusual holidays so that you can get creative, think ahead, and identify ways to tie-in to calendar events well in advance of the day they occur.

Share freely. Happy Holidays everyone! Stay safe. Enjoy!

Paul J. Krupin, Direct Contact PR
http://www.DirectContactPR.com Paul@DirectContactPR.com Blog.DirectContactPR.com
800-457-8746 (TF US) 509-531-8390 (Cell) 509-582-5174 (Direct)

Published in: Business

2014 Publicity Planner

  1. 1. Publicity Planner Paul Krupin - Personal Strategic Advice & Custom Targeted PR 800-457-8746 (TF) 509-582-5174 (O) 509-531-8390 (C) Email Paul@DirectContactPR.com WWW. DIRECT CONTACT PR . COM - BLOG.DIRECTCONTACTPR.COM
  2. 2. Publicity Planner for 2014 Every year I create a forward-looking publicity calendar to help identify opportunities for people which is available in a free pdf file download. It contains a lot of unusual holidays so that you can get creative, think ahead, and identify ways to tie-in to calendar events well in advance of the day they occur. Here’s the link to the Publicity Planner for 2014: • • http://www.directcontactpr.com/files/files/Publicitycalendar2014.pdf (color) http://www.directcontactpr.com/files/files/Publicitycalendar2014BW.pdf (BW) Share freely. Enjoy! Paul J. Krupin, Direct Contact PR Reach the Right Media in the Right Market with the Right Message http://www.DirectContactPR.com Paul@DirectContactPR.com Blog.DirectContactPR.com 800-457-8746 (TF US) 509-531-8390 (Cell) 509-582-5174 (Direct)
  3. 3. January 2014 Sun New Year’s Day is Wednesday Valentine’s Day is six weeks away Wed 1 National Thank You Month / National Eye Care Month New Year’s Day / Birth Defects Month / National Glaucoma Awareness Month / Thyroid Awareness Month Cervical Cancer Screening Month / Bath Safety Month Thu 2 National Buffet Day & National Science Fiction Day Fri 3 National Chocolate Covered Cherry Day 5 Bean Day 6 Thank God it’s Monday 8 Midwife’s Day & Women’s Day & War on Poverty Day 9 10 11 League of Nations National Human Day Trafficking Awareness Day & Quit Smoking Day 12 Heads Up - Lead Time 13 14 National Clean Off Dress Up Your Your Desk Day & Pet Day Rubber Duckie Day 15 Full Moon 16 Religious Freedom Day & Tu B’shuvat 17 18 Judgement Day & Thesaurus Day & Kid Inventor’s Day Winnie The Pooh Day 19 Popcorn Day & World Religion Day 20 21 22 Martin Luther National Hugging Celebration of Life King Day & Day Day Inauguration Day 23 Roe Vs. Wade Day & National Pie Day 24 National Compliment Day 25 Mac Day 26 Grammy Awards Day & Auschwitz Liberation Day 27 Thomas Crapper Day & Holocaust Memorial Day 31 Chinese New Year Content is the ultimate determining factor to getting media attention. Independence Day is six months away Mon Tue 7 I'm Not Going To Take It Anymore Day Mother’s Day is four months away Sat 4 Earth at Perihelion & Trivia Day Valentine’s Day is one month away Ground Hog Day is three weeks away Father’s Day is five months away Spring is two months away Earth Day is three months away Valentine’s Day is three weeks away Easter is two months away WWW. DIRECT CONTACT PR. COM Call Paul Krupin 800-457-8746 509-582-5174 (O) 509-531-8390 (C) Email Paul@DirectContactPR.com Personal Advice & Custom Targeted PR 28 29 30 Freethinker’s Day New Moon The DPAA + H Rule for Publicity Success: Dramatic Personal, Achievement in the Face of Adversity + a little Humor Direct Contact Publishing  Copyright 2013 Best days to transmit your news releases are Tuesday, Wednesday and Thursday. Plan and write copy Friday through Monday. Plan ahead and start writing early. Critical lead times: Daily Newspapers, Radio and TV – seven to ten days. Weekly newspapers – four to six weeks. Magazines – four to six months.
  4. 4. February 2014 Sun Mon Tue Wed Thu Fri Sat 1 Heads Up - Lead Time Ground Hog Day is Sunday Valentine’s Day is two weeks away Independence Day is five months away Mother’s Day is three months away Valentine’s Day is next Friday American Heart Month / National Dental Month / Black History Month / African American Heritage National Freedom Month / Youth Leadership Month / Marijuana Awareness Month / National Cherry Month / National Day Condom Month 2 3 Ground Hog Day The Day the Music Facebook’s Died Day Birthday & World Cancer Day 4 5 Digital Learning Day 9 10 12 6 Ballet Day 7 8 Girl Scout Cookie Day & Tu B’shvat Opera Day 14 15 President’s Day is next Monday Easter is two months away Valentine’s Day is Friday St. Patrick’s Day is one month away Tax Day is two months away Father’s Day is four months away President’s Day is Monday Spring is one month away Passover is one month away Earth Day is two months away WWW. DIRECT CONTACT PR. COM Call Paul Krupin 800-457-8746 509-582-5174 (O) 509-531-8390 (C) Email Paul@DirectContactPR.com Personal Advice & Custom Targeted PR National Stop Bullying Day & World Marriage Day & Man Day & Super Bowl Sunday 16 NBA All Star Game Day & Innovation Day 11 13 Valentine’s Day & National Hippo Full Moon Day White Shirt Day 17 18 23 24 Daytona 500 National Cupcake Day 25 19 20 Chocolate Mint Day & Iwo Jima Day President’s Day World Day of Social Justice & Love Your Pet Day 21 26 27 For Pete’s Sake Day & World Pistachio Day National Chili Day National Tooth Fairy Day 22 National Marguarita Day & Washington’s Birthday 28 Use the 3 I Technique: 1. Identify 2. Imitate 3. Innovate. The DPAA + H Rule for Publicity Success: Dramatic Personal, Achievement in the Face of Adversity + a little Humor Direct Contact Publishing  Copyright 2013 Best days to transmit your news releases are Tuesday, Wednesday and Thursday. Plan and write copy Friday through Monday. Plan ahead and start writing early. Critical lead times: Daily Newspapers, Radio and TV – seven to ten days. Weekly newspapers – four to six weeks. Magazines – four to six months.
  5. 5. March 2014 Sun Heads Up - Lead Time Paul Krupin’s Birthday is Sunday! St. Patrick’s Day is two weeks away April Fool’s Day is one month away Independence Day is four months away Easter is a month away Labor Day is six months away Mother’s Day is two months away Move clocks ahead Sunday Tax Day is one month away Easter is four weeks away St. Patrick’s Day is Saturday Spring starts Saturday April Fool’s Day is two weeks away Father’s Day is three months away Earth Day is one month away Easter is two weeks away Passover is three week away WWW. DIRECT CONTACT PR . COM Call Paul Krupin 800-457-8746 509-582-5174 (O) 509-531-8390 (C) Email Paul@DirectContactPR.com Personal Advice & Custom Targeted PR Mon Tue Wed Thu Fri Sat 1 National Nutrition Month / Women’s History Month / National Kidney Month / American Red Cross Peace Corps Day & World Month / National Craft Month / Compliment Day & New Moon 2 3 4 5 6 7 8 Paul Krupin’s National Anthem Birthday & Day Academy Awards Day & Dr. Seuss Day Mardi Gras 9 10 11 12 13 Barbie Day & Daylight Savings Time begins (spring ahead) Salvation Army Day World Plumbing Day Registered Dietitian Day Donald Duck Day Pi Day & World Kidney Day Ides of March Day & National Quilting Day 16 17 18 19 20 22 Freedom of Information Day & Purim & Full Moon St. Patrick’s Day Swallows Return to San Juan Capistrano Day Vernal Equinox Memory Day & (Spring) 12:57 pm National Puppy EDT Day World Day of Water 23 24 25 26 27 28 29 World Meteorological Day World Tuberculosis Day International Day of Remembrance of The Victims of Slavery Day Legal Assistants Day Viagra Day Weed Appreciation Day 30 31 Paul Krupin’s Definition of a News Release (Three Required Elements): A. A written proposal containing B. A request for media coverage and C. An offer to provide media the content needed to achieve that end. Doctor’s Day & New Moon Day of the Dude & World Day of Fanny Pack Day World Book Day Prayer & National Doodle Day 14 21 15 The DPAA + H Rule for Publicity Success: Dramatic Personal, Achievement in the Face of Adversity + a little Humor Direct Contact Publishing  Copyright 2013 Best days to transmit your news releases are Tuesday, Wednesday and Thursday. Plan and write copy Friday through Monday. Plan ahead and start writing early. Critical lead times: Daily Newspapers, Radio and TV – seven to ten days. Weekly newspapers – four to six weeks. Magazines – four to six months.
  6. 6. April 2014 Sun Mon Tue Wed 1 April Fool’s Day & Atheist Day Heads Up - Lead Time April Fool’s Day is Tuesday Tax Day is two weeks away Ester is in three weeks Independence Day is three months away Labor Day is five months away 2 National Day of Hope & National Walking Day & Reconciliation Day 8 9 Thu 3 Fri 4 Sat 5 Walk to Work Day National Deep Dish & Square Root Day Pizza Day 6 7 Army Day & New Beers Day National Beer Day National Be Kind & No Housework to Lawyer’s Day Day 13 14 15 Dictionary Day & Pesach Tax Day is this Tuesday Earth Day is two weeks away Thomas Jefferson’s Birthday & Scrabble Day First Day of Passover & Tax Day & Full Moon Father’s Day is two months away Summer is two months away 20 21 22 Earth Day is Sunday Easter Sunday Dyngus Day Last Day of World Book & Passover & Copyright Day National Jelly Bean Day 27 28 29 30 Cancer Control Month / Alcohol Awareness World Wish Day & New Moon National Honesty Month / National Garden Month / Stress Day & International Awareness Month / World Habitat Awareness Jazz Day Month / Child Abuse Prevention Month / Autism Easter is in two weeks 10 11 12 National Farm Animals Day Day of Silence & National Pet Day Walk on Your Wild Side Day 16 17 18 19 National Stress Awareness Day High Five Day Good Friday & National Wear Your Pajamas to Work Day Husband Appreciation Day 23 24 25 26 Take Our Daughters & Sons to Work Day Arbor Day & Hug a Eeyore's Birthday Plumber Day & National Pretzel Day Earth Day is in two weeks Tax Day is next week Good Friday is this coming Friday Mother’s Day is one month away Mother’s Day is two weeks away WWW. DIRECT CONTACT PR. COM Call Paul Krupin 800-457-8746 509-582-5174 (O) 509-531-8390 (C) Email Paul@DirectContactPR.com Personal Advice & Custom Targeted PR Awareness Month / The DPAA + H Rule for Publicity Success: Dramatic Personal, Achievement in the Face of Adversity + a little Humor Direct Contact Publishing  Copyright 2013 Best days to transmit your news releases are Tuesday, Wednesday and Thursday. Plan and write copy Friday through Monday. Plan ahead and start writing early. Critical lead times: Daily Newspapers, Radio and TV – seven to ten days. Weekly newspapers – four to six weeks. Magazines – four to six months.
  7. 7. May 2014 Sun Heads Up - Lead Time Mother’s Day is next Sunday Halloween is six months away Mon Tue Wed Thu 1 Fri 2 National Physical Fitness Month / Asian Pacific Heritage Month / Law Day & Arthritis Awareness Month / National Mental Health Month / Clean National Day of Prayer & Loyalty Air Month / American Wetlands Month / Sat 3 International Space Day & Paranormal Day & World Press Freedom Day Day Labor Day is four months away Independence Day is two months away 4 Mother’s Day is in one week Father’s Day is six weeks away 5 6 9 10 Lemonade Day & Star Wars Day Cinco de Mayo Buddha Day & No Occupational VE Day & No Diet Day & Safety and Health Socks Day National Teacher Day Day and World Asthma Day Ascension Day & World Red Cross Day National Train Day & Windmill Day & St Up All Night Day 11 12 13 16 17 Mother’s Day Eat What You Want Day Hug Your Cat Day Frog Jumping Day Receptionists Day Peace Officers & Full Moon Memorial Day National Defense Armed Forces Day Transportation Day Do Dah Day & National Pizza Party Day 18 19 20 23 Neighbor Day Accountant’s Day Eliza Doolittle Day Victoria Day National Maritime Declaration of the Day Bab Day & World Goth Day Brother’s Day 25 26 27 29 30 31 Cookie Monster’s Birthday Memorial Day Loomis Day No Tobacco Day & What You Think Upon Grows Day Mother’s Day is this coming Sunday Flag Day is one month away Mother’s Day is Sunday Armed Forces Day is on Saturday Memorial Day is two weeks away Father’s Day is one month away Thanksgiving is six months away Memorial Day is one week away 7 14 21 8 15 22 24 Summer is one month away Memorial Day is this Monday. WWW. DIRECT CONTACT PR. COM Call Paul Krupin 800-457-8746 509-582-5174 (O) 509-531-8390 (C) Email Paul@DirectContactPR.com Personal Advice & Custom Targeted PR 28 World MS Day & Composting Day Slugs Return From Capistrano Day & New Moon The DPAA + H Rule for Publicity Success: Dramatic Personal, Achievement in the Face of Adversity + a little Humor Direct Contact Publishing  Copyright 2013 Best days to transmit your news releases are Tuesday, Wednesday and Thursday. Plan and write copy Friday through Monday. Plan ahead and start writing early. Critical lead times: Daily Newspapers, Radio and TV – seven to ten days. Weekly newspapers – four to six weeks. Magazines – four to six months.
  8. 8. June 2014 Sun Heads Up - Lead Time Mon Tue 1 2 3 Superman Day National Bubba Day Shavuot 8 9 10 Wed Father’s Day is two weeks away 4 Thu Fri Sat 5 6 7 World Environment Day & National Running Day D-Day National YoYo Day & National Trails Day Halloween is five months away Labor Day is three months away Summer begins in two weeks 12 13 14 Upsy Daisy Day & Donald Duck Day Race Unity Day Corn on the Cob Children’s Sunday Day 11 Loving Day Full Moon Flag Day 15 16 19 Father’s Day Bloomsday 22 23 Father’s Day is one week away Independence Day is next month Father’s Day is Sunday 17 20 21 International Sushi Juneteenth & Day Garfield the Cat Day Patriot Day is three months away 18 American Eagle Day Summer Solstice 6:51 AM EST 25 26 27 28 Global Beatles Day National Hand Shake Day New Moon Great American Backyard Campout Day & Ramadan begins Independence Day is three weeks away Independence Day is two weeks away Thanksgiving is five months away Christmas is six months away WWW. DIRECT CONTACT PR . COM Call Paul Krupin 800-457-8746 509-582-5174 (O) 509-531-8390 (C) Email Paul@DirectContactPR.com Personal Advice & Custom Targeted PR 24 Public Service Day Celebration of & SAT Math Day the Senses National Rose Month / National Dairy Month / National Safety Month / National 29 30 America's Kids Day Rivers Month / Potty Training Awareness Month / Gay & Lesbian Pride Month / Please Take My Children To Work National Safety Month Day & NOW Day The DPAA + H Rule for Publicity Success: Dramatic Personal, Achievement in the Face of Adversity + a little Humor Direct Contact Publishing  Copyright 2013 Best days to transmit your news releases are Tuesday, Wednesday and Thursday. Plan and write copy Friday through Monday. Plan ahead and start writing early. Critical lead times: Daily Newspapers, Radio and TV – seven to ten days. Weekly newspapers – four to six weeks. Magazines – four to six months.
  9. 9. July 2014 Sun Mon Tue Wed Thu Fri Sat 2 3 4 5 Made in the USA Day & UFO Day Earth at Aphelion Independence Day Bikini Day Independence Day is Thursday Halloween is four months away National Blueberries Month / 1 National Grilling Month / Tour de Canada Day France Month / National Ice Cream Month / National Parks & Recreation Month Rosh Hashanah is three months away Yom Kippur is three months away 6 9 10 11 12 Heads Up - Lead Time Labor Day is two months away 7 8 World Kissing Day Chocolate Day & Tell The Truth Day Martyrdom of the Piña Colada Day Bab Day World Population Simplicity Day & Day Full Moon 16 17 18 19 Yellow Pig Day International Mandela Day & National Caviar Day National Hot Dog Day 26 Columbus Day is three months away 9/11 Day is two months away Grandparents Day is two months away 13 14 Labor Day is six weeks away Gruntled Workers Day & National French Fries Day International Nude Be a Dork Day Day 20 21 23 24 25 Moon Day National Get Out Spooners Day of the Doghouse Day Gorgeous Grandma Day Cousins Day System National Dance Administrator Day & National Appreciation Day Day of the Cowboy & New Moon 27 28 29 30 31 Parent’s Day Eid-Al-Fitr (marks end of Ramadan) Lasagna Day & Rain Day & National Chicken Wing Day Paperback Book National Chili Dog Day Day Fall is two months away Thanksgiving is four months away Christmas is five months away WWW. DIRECT CONTACT PR. COM Call Paul Krupin 800-457-8746 509-582-5174 (O) 509-531-8390 (C) Email Paul@DirectContactPR.com Personal Advice & Custom Targeted PR 15 22 The DPAA + H Rule for Publicity Success: Dramatic Personal, Achievement in the Face of Adversity + a little Humor Direct Contact Publishing  Copyright 2013 Best days to transmit your news releases are Tuesday, Wednesday and Thursday. Plan and write copy Friday through Monday. Plan ahead and start writing early. Critical lead times: Daily Newspapers, Radio and TV – seven to ten days. Weekly newspapers – four to six weeks. Magazines – four to six months.
  10. 10. August 2014 Sun Heads Up - Lead Time Halloween is three months away Election Day is three months away 9/11 Day is one month away Rosh Hashanah is two months away Yom Kippur is two months away Grandparents Day is one month away Patriot Day is one month away Columbus Day is two months away Labor Day is three weeks away Labor Day is two weeks away Fall is one month away Patriot Day is two weeks away Thanksgiving is three months away Christmas is four months away Mon Tue Wed 3 Fri 4 5 6 7 8 Friendship Day National Tisha B'Av & Watermelon Chocolate Chip Day Day Hiroshima Day 10 12 13 14 15 International Youth Day Lefthander’s Day V-J Day Sat 18 19 20 21 22 Bad Poetry Day National Aviation Day 25 26 9 National Relaxation Day 11 S'mores Day & Full Moon 17 24 Hug Your Boss Kiss and Day Makeup Day & New Moon 31 Pony Express Day National Dog Day & Women’s Equality Day Nagasaki Day 27 28 16 23 Hug Your Boss Day Poet's Day & Senior Citizen’s Day Grandparents Day is three weeks away Labor Day is two weeks away WWW. DIRECT CONTACT PR. COM Call Paul Krupin 800-457-8746 509-582-5174 (O) 509-531-8390 (C) Email Paul@DirectContactPR.com Personal Advice & Custom Targeted PR Thu What Editors & Producers Say a news release has to do in order to get their attention: 1 2 Tell me a story, give me a local news angle (my audience!), touch my heart (make me Girlfriend's Day National laugh or cry), teach me something new, astound or amaze me, make my stomach churn & World Wide Mustard Day & with horror or fear, hit me in my pocketbook (make me or save me money), or turn me on. Web Day International Beer Day 29 Radio International Commercials Day Day Against Nuclear Tests 30 National Toasted Marshmallow Day Golf Month / Cataract Awareness Month / National Inventor’s Month / American Indian Heritage Month / National Water Quality Month The DPAA + H Rule for Publicity Success: Dramatic Personal, Achievement in the Face of Adversity + a little Humor Direct Contact Publishing  Copyright 2013 Best days to transmit your news releases are Tuesday, Wednesday and Thursday. Plan and write copy Friday through Monday. Plan ahead and start writing early. Critical lead times: Daily Newspapers, Radio and TV – seven to ten days. Weekly newspapers – four to six weeks. Magazines – four to six months.
  11. 11. September 2014 Sun Mon 1 Labor Day 7 Grandparent’s Day & Google Day 8 9 National Wonderful Boss/Employee Weirdoes Day Exchange Day & Full Moon Heads Up - Lead Time Tue 2 V-J Day Wed 3 Labor Day is Monday Halloween is two months away Autumn begins in three weeks All Saints Day is one month away Columbus Day is one month away Election Day is two months away Halloween is six weeks away Veteran’s Day is two months away Thanksgiving is two months away Fall begins Monday Christmas is three months away Halloween is four weeks away WWW. DIRECT CONTACT PR . COM Call Paul Krupin 800-457-8746 509-582-5174 (O) 509-531-8390 (C) Email Paul@DirectContactPR.com Personal Advice & Custom Targeted PR Thu 4 Newspaper Carrier Day Fri 5 National Lazy Mom's Day 10 11 12 Suicide Patriot Day & Stand Up To Prevention Day National Day of Cancer Day Service and Remembrance 14 15 National Kreme Google.com Filled Donut Day Day & Greenpeace Day 16 Mayflower Day & 17 Constitution Day & Citizenship Day 18 National Attention Deficit Disorder Awareness Day & Sukkot 21 Wife Appreciation Day 22 Autumnal Equinox 10:29 pm EDT 23 24 25 National Voter Punctuation Day Rosh Hashana Registration Day & New Moon 28 National Drink Beer Day 29 International Coffee Day 30 Blasphemy Day & Ask a Stupid Question Day 19 National POW/MIA Recognition Day Sat 6 13 International Chocolate Day & Kids Take Over The Kitchen Day & Yom Kippur 20 International Eat An Apple Day 26 27 Hug A Google’s Vegetarian Day Birthday & Love Note Day National Hispanic Heritage Month / Leukemia and Lymphoma Awareness Month / Apple Month / Mold Awareness Month / National Chicken Month / National Mushroom Month / National Honey Month / National Piano Month / National Preparedness Month The DPAA + H Rule for Publicity Success: Dramatic Personal, Achievement in the Face of Adversity + a little Humor Direct Contact Publishing  Copyright 2014 Best days to transmit your news releases are Tuesday, Wednesday and Thursday. Plan and write copy Friday through Monday. Plan ahead and start writing early. Critical lead times: Daily Newspapers, Radio and TV – seven to ten days. Weekly newspapers – four to six weeks. Magazines – four to six months.
  12. 12. October 2014 Heads Up - Lead Time Columbus Day is in two weeks Halloween is four weeks away All Saints Day is one month away Election Day is one month away Sun Mon Tue World Blindness Awareness Month / National Breast Cancer Awareness Month / National Chili Month / National Dental Hygiene Month / National Chiropractic Month / National Crime Prevention Month / National Disability Employment Awareness Month / National Domestic Violence Awareness Month Wed 1 World Vegetarian Day 5 Blessings of The Fishing Fleet Day & World Communion Day & Mad Hatter Day Thu 2 National Custodial Workers Day Fri 3 National Diversity Day Sat 4 Yom Kippur 8 9 National Bring National Chess Your Teddy Bear Day To Work & School Day 10 World Egg Day & World Mental Health Day 11 International Day of The Girl& Coming Out Day 15 16 Last Day of Sukkot National Boss's & Day National Grouch Day 17 18 International Day World Menopause for the Eradication Day of Poverty & Simchat Torah Columbus Day is next Monday Veteran’s Day is one month away Halloween is three weeks away Election Day is two weeks away Veteran’s Day is two weeks away Halloween is two weeks away Thanksgiving is one month away Christmas is two months away Halloween is next Friday 6 Child Health Day & World Habitat Day 7 12 13 14 Free Thought Day Columbus Day Be Bald and free & National Day of Day Mourning & National Kick Butt Day 19 20 Evaluate Your Life National Clean Day Your Virtual Desktop Day 21 22 23 Celebration of The Smart is Cool Day Swallows Depart Mind Day from San Juan Capistrano Day 24 25 Food Day & United Islamic New year Nations Day & National Forgiveness Day 26 27 Mother-in-Law Day Cranky Co& Mule Day workers Day & Navy Day 28 St. Jude's Day 31 Halloween National UNICEF Day Halloween is this coming Friday WWW. DIRECT CONTACT PR. COM Call Paul Krupin 800-457-8746 509-582-5174 (O) 509-531-8390 (C) Email Paul@DirectContactPR.com Personal Advice & Custom Targeted PR 29 30 National Cat Day & Checklist Day & Internet Day Devil’s Night The DPAA + H Rule for Publicity Success: Dramatic Personal, Achievement in the Face of Adversity + a little Humor Direct Contact Publishing  Copyright 2014 Best days to transmit your news releases are Tuesday, Wednesday and Thursday. Plan and write copy Friday through Monday. Plan ahead and start writing early. Critical lead times: Daily Newspapers, Radio and TV – seven to ten days. Weekly newspapers – four to six weeks. Magazines – four to six months.
  13. 13. November 2014 Sun Mon Tue Wed Thu Fri Sat 1 Heads Up - Lead Time Election Day is next Tuesday Move clocks back one hour this Sunday Good Nutrition Month / Aviation Month / National American Indian Heritage Month American and National Diabetes Month / Lung Cancer Awareness Month / National Adoption Month / National Family Caregivers Month / All Saints Day & National Authors’ Day & Sadie Hawkins Day 2 7 8 14 15 Veteran’s Day is one week away Thanksgiving is three weeks away Veteran’s Day is next Tuesday Hanukkah is one month away Thanksgiving is two weeks away Valentine’s Day is three months away 3 4 5 6 All Souls Day & Sandwich Day Cookie Monster Day & Daylight Saving Time Ends (move clocks back) Election Day & Use Your Common Sense Day National Gin Day & Full Moon 9 10 11 12 13 Sesame Street Day Veteran’s Day Baha'u'llah Day World Kindness World Diabetes Day Day National Day of Play 16 17 18 19 20 22 National Button Day National Unfriend Day Mickey Mouse Day Equal Opportunity Great American Day (Gettysburg Smokeout Day Address Day) New Year’s Eve is six weeks away Thanksgiving is next Friday Thanksgiving is Friday Winter is one month away Christmas is one month away WWW. DIRECT CONTACT PR. COM Call Paul Krupin 800-457-8746 509-582-5174 (O) 509-531-8390 (C) Email Paul@DirectContactPR.com Personal Advice & Custom Targeted PR 23 24 25 Fibonacci Day & International Day Shopping Mother Goose Day For the Elimination of Violence Against Reminder Day Women Day 21 World Television Family Volunteer Day & National Day Adoption Day & New Moon 26 27 28 29 Tie One On Day National Day of Listening Thanksgiving Small Business Saturday 30 Computer Security Day The DPAA + H Rule for Publicity Success: Dramatic Personal, Achievement in the Face of Adversity + a little Humor Direct Contact Publishing  Copyright 2013 Best days to transmit your news releases are Tuesday, Wednesday and Thursday. Plan and write copy Friday through Monday. Plan ahead and start writing early. Critical lead times: Daily Newspapers, Radio and TV – seven to ten days. Weekly newspapers – four to six weeks. Magazines – four to six months.
  14. 14. December 2014 Sun Mon Tue Wed Thu Fri Sat 1 2 3 4 5 6 Cyber Monday Rosa Parks Day Giviing Tuesday & Special Kids Day National Mutt Day World Wildlife Conservation Day National Salesperson Day Miner’s Day & Full Moon 7 8 9 10 11 12 13 Pearl Harbor Day Green Monday International Anti-corruption Day Human Rights Day: & Nobel Prize Day International Mountain Day Poinsettia Day Day Of The Horse 14 15 16 17 18 19 20 Monkey Day Bill of Rights Day & Free Shipping Day National Chocolatecovered Anything Day First Day of Hanukkah & Wright Brother’s Day Underdog Day Mudd Day & National Sangria Day 21 22 23 24 Christmas Eve & Last Day of Hanukkah 25 26 27 Christmas Day Boxing Day & Howdy Doody National Whiner's Day Day Heads Up - Lead Time New Year’s Eve is four weeks away Christmas is three weeks away Winter begins in two weeks Hanukkah begins this coming Wednesday Martin Luther King day is one month away Valentine’s Day is two months away Christmas is two weeks away New Year’s Eve is two weeks away Winter begins on Sunday Spring is three months away New Year’s Eve is next Wednesday night Christmas is this Thursday Valentine’s Day is six weeks away WWW. DIRECT CONTACT PR . COM Call Paul Krupin 800-457-8746 509-582-5174 (O) 509-531-8390 (C) Email Paul@DirectContactPR.com Personal Advice & Custom Targeted PR Festivus Forefathers Day & Humbug Day & Winter Solstice at 6:03 pm EST & New Moon 28 29 30 31 Pledge of Allegiance Day Tick Tock Day Bacon Day New Year’s Eve & World Peace Meditation Day World Aids Month / National Drunk and Drugged Driving Prevention Month The DPAA + H Rule for Publicity Success: Dramatic Personal, Achievement in the Face of Adversity + a little Humor Direct Contact Publishing  Copyright 2013 Best days to transmit your news releases are Tuesday, Wednesday and Thursday. Plan and write copy Friday through Monday. Plan ahead and start writing early. Critical lead times: Daily Newspapers, Radio and TV – seven to ten days. Weekly newspapers – four to six weeks. Magazines – four to six months.
  15. 15. Get More Publicity Than Ever Before in 2014 How do you produce publicity that produces the maximum ROI? By getting a feature story in the right media – a three to five minute educational or problem solving tips article or interview that galvanizes people with you doing what you do best - helping the people you can help the most. Imagine being in front of 20 to 30 of the very best people you think would be most interested you and what you do. First, identify the absolute most interesting topic, challenge, or problem that these people have before them. Then, solve their problem. Give them your ten best tips, ideas, solutions, strategies, advice, or lessons learned. Knock their socks off with so much value that half of them come flying out of their chairs with their pocketbooks or wallets open? (BTW that's a 50 percent response). That means for ten items, you have less than 20 seconds or less for each one, plus a one minute intro and a one minute ending. This is what we put into your news release. This forms the core of your proposal for coverage. This is how you'll get the most effective publicity you've ever experienced. Create a word picture for the media that clearly allows them to visualize how you can help or entertain or educate their audience. What's more is that once you create and prove this little script and once you really get it down and prove to yourself that it's repeatable, you can use it again and again everywhere you go. Magic In a Message http://blog.directcontactpr.com/2013/ 12/magic-in-a-message-creating-theirresistible-pitch-slide-show/
  16. 16. Getting More Book Reviews http://blog.directcontactpr.com/ category/book-reviewers/ The Miracle of the Microcosm http://blog.directcontactpr.com/index. php?s=miracle+
  17. 17. Improve Your Targeted PR http://blog.directcontactpr.com/ category/targeted-pr/
  18. 18. Direct Contact PR Menu of Options with Prices for Great Content + Custom Targeted PR = Maximum Professional Personal Branding ROI Here's the most effective publicity action plan people ask me to deploy. 1. One $500 galvanizing email news release outreach. 2. Phone outreach - $700 for a three day effort to the top 100 media. 3. Repeat the email distribution a second time. $250 Most clients have me take all three actions. Then they decide whether to do more after they see what happens. Some people are so happy with this system they continue their outreach efforts for months or even years in a row. If it works for you, do more. 4. Target geographically (e.g., to support events) from $75 to $250 depending on the copywriting and size of the dma targeted. 5. Small targeted pools (e.g., food, or personal health, or family & children's books) $250. I've set this up so that it stays task based with you in control. You get to decide what you want to do. It's up to you. I'd like very much to be an asset to you and to show you what we can do together. I believe you'll be happily surprised. Let me know how I can help you. Paul J. Krupin Need Help with a Specific Problem or Question? My website and blog is packed with articles and topical posts all fully searchable by keyword. There are also free ebooks, news release samples for a variety of types of projects and PR challenges, and a variety of checklists and tools available for you to use. If you need something new and it’s not there, just call or send me an email with your question. Take Action Anytime! Everything I do is custom. Call me if you want to discuss your specific project, goals and ideas. Call or email us, send me your book or product, brief me in so I can advise you intelligently. Street Address: Paul Krupin 2404 South Lyle St, Kennewick, WA 99337 I’ll contact you immediately and give you my recommendations. WWW. DIRECT CONTACT PR . COM http://blog.directcontactpr.com Personal Advice & Custom Targeted PR Paul Krupin 800-457-8746 509-582-5174 Email Paul@DirectContactPR.com
  19. 19. Background photo credits – NASA apod.nasa.gov

×