Video Marketing Sophistication
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Technology now enables mass production and distribution of video content. The race is one. Marketers must become more sophisticated with how they're using video as a strategic asset.
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Video Marketing Sophistication
- 2. October 1888
- 5. Louis Le Prince “Father of Cinematography”
- 7. 8:27pm, Saturday, April 23, 2005
- 9. HUMBLE BEGINNINGS, BUT WE’VE BEEN ENCAPSULATED BY VIDEO SINCE IT BEGAN IN 1888
- 10. SIMULATES REAL LIFE HELPS US REMEMBER KEEPS US ENGAGED
- 11. Dr. Richard Wiseman “Absolutely massive increase in memory.”
- 12. IT’S BEEN DIFFICULT TO PRODUCE AND DISTRIBUTE, BUT…
- 13. TECHNOLOGY IS A LIMITATION NO MORE
- 14. 80% Cisco Forecast White Paper 2014-2019 By 2019 of global internet consumption will be video content.
- 15. SO WE ALL WANT MORE VIDEO BECAUSE OUR AUDIENCES WANT IT
- 16. HOW DO WE PRODUCE MORE OF IT, BETTER AND FASTER?
- 17. TOP 3 OBSTACLES: LACK OF IN-HOUSE RESOURCES LACK OF BUDGET INABILITY TO CREATE COMPELLING CONTENT 2014 Demand Metric Study: B2B Video Marketing Benchmark
- 18. of marketers are using no or only basic measures of video content effectiveness, giving them no way to actually determine ROI. 72% 2015 Demand Metric survey
- 19. YOU WILL SOON BE LEFT BEHIND.
- 21. UTILIZING CTAs
- 23. VIDEO. IT’S NOT JUST FOR AWARENESS ANYMORE.
- 24. Having a video on a landing page increases conversion by 86%Optimind Technology: Digital Marketing Statistics
- 25. Adding video to an email increases response rates by 55% Get Response: How to use video in email
- 26. VIDEO CTAs
- 27. VIDEO CTAs
- 29. VIDEO GATING
- 30. DECIDE WHAT YOU WANT FROM THEM AND ASK FOR IT.
- 32. IT’S TIME TO MOVE BEYOND “VIDEO VIEWS.”
- 35. VIDEO METRICS
- 37. INTEGRATION OF VIDEO PLATFORMS AND MARKETING AUTOMATION
- 38. VIDEO MARKETING PLATFORMS MARKETING AUTOMATION PLATFORMS
- 39. HAVE TOTAL CONTROL OVER THE EXPERIENCE A VIDEO PLATFORM ENABLES YOU TO: DESIGN YOUR CTAs AROUND YOUR BUSINESS PLAY VIDEOS SEAMLESSLY ON ALL DEVICES
- 40. WHO IS WATCHING YOUR VIDEOS A VIDEO PLATFORM + MARKETING AUTOMATION ENABLES YOU TO KNOW: WHAT ELSE THEY’VE DONE WHAT THEY’RE INTERESTED IN HOW VALUABLE THEY ARE
- 41. LEAD SCORING
- 42. “If you’re going to build something, don’t build on land someone else already owns. You want your own land, your own domain, your own sovereignty.” - John Battelle
- 46. lift in Net Promoter Score. 28%
- 47. Average cost per produced minute $3,700
- 50. Trade schools requested video content as coursematerial
- 53. First ever product shipped without a printedmanual
- 56. YOU DON’T NEED ONE VIDEO. YOU NEED A PLATFORM FOR VIDEO CONTENT.
- 57. UTILIZING CTAs ANALYTICS & MARKETING AUTOMATION VIDEO SERIES MENTALITY STORIES YOUR AUDIENCE CARE ABOUT
- 58. “If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work. Teach them to long for the endless immensity of the sea.” - The Little Prince
- 60. An inconvenient truth about your audience: They don’t care about you. They care about themselves. Their questions, problems, frustrations, goals, beliefs and interests
- 63. TENSION
- 64. WHY WE EXIST This is our mission. Our brand’s purpose. HOW WE’RE DIFFERENT This is how we’re uniquely positioned to accomplish our mission. WHAT WE DO This is specifically what it will take to achieve our mission, which includes our products and services (categories). This is what our brand purpose looks like in action. MESSAGING HIERARCHY - A TOOL FOR STORYTELLING
- 66. UTILIZING CTAs ANALYTICS & MARKETING AUTOMATION VIDEO SERIES MENTALITY STORIES YOUR AUDIENCE CARE ABOUT
- 67. VIDEO MARKETING: YOUR NEXT STRATEGIC INITIATIVE