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Contextual research gives us a way of developing a deeper understanding of our users. This enables us to not only design with empathy but to identify latent needs that provide opportunities to create breakthrough products and services.
Through a collection of case studies we'll explore diary studies, shadowing, contextual interviews plus some informal contextual research techniques. The case studies include mapping the customer journey of buying and using a new kitchen appliance, inventing a machine that means you never order the wrong size shoes online and navigating the future of Open Access publishing (and there's a few others thrown in too).
This talk was first presented at UX Scotland to an audience of researchers, designers and UX people. It has since been presented at J.Boye Aarhus 2013 and UCD 2013 in London.