Production Lab Week One

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Presented by Dave Harte, 8th February 2010

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Production Lab Week One

  1. 1. MA Media Suite - Production Lab
  2. 2. Production Lab <ul><li>Towards the MA by Practice </li></ul><ul><li>How we will organise ourselves </li></ul><ul><li>Example of a Lab project </li></ul>
  3. 3. MA by Practice <ul><li>Plan and implement an appropriate production project. </li></ul><ul><li>Utilise a knowledge and critical understanding of professional conventions and possible innovations. </li></ul><ul><li>Solve contemporary problems of professional practice. </li></ul><ul><li>Deal creatively with complex issues. </li></ul>
  4. 4. MA by Practice <ul><li>Critically evaluate project products and processes </li></ul><ul><li>Communicate their conclusions clearly to specialist and non-specialist audiences </li></ul><ul><li>Reflect and evaluate </li></ul>
  5. 5. Towards the MA by Practice <ul><li>Production Lab: </li></ul><ul><li>Testing stuff out </li></ul><ul><li>Space to get things wrong </li></ul><ul><li>Emphasis on process and critical reflection </li></ul><ul><li>Stepping stone to MA by Practice </li></ul>
  6. 6. Organising yourself <ul><li>Undertake a placement </li></ul><ul><ul><li>spend time in an organisation </li></ul></ul><ul><li>Work on a ‘live’ brief </li></ul><ul><ul><li>produce professional work for a client </li></ul></ul><ul><li>Work on an industry-focused project </li></ul><ul><ul><li>Create a project related to your sector </li></ul></ul>
  7. 7. Phase 1: Audit <ul><li>What have you learnt so far on the course? </li></ul><ul><li>How can you apply that to a new project? </li></ul><ul><li>Submit an idea for a project (project initiation) </li></ul>
  8. 8. Phase 2: Exploration <ul><li>How can I use my skills to innovate? </li></ul><ul><li>How can I create a lab for myself? </li></ul><ul><li>It shouldn’t matter if things go wrong. </li></ul>
  9. 9. Phase 3: Consolidation <ul><li>How can I learn from what I did? </li></ul><ul><li>How can I apply it in a bigger project context? </li></ul><ul><li>How can I articulate this to my peers and to industry? </li></ul>
  10. 10. Timetable <ul><li>Feb 8th - Phase 1 (class) </li></ul><ul><li>Feb 22th - Phase 2 (class) </li></ul><ul><li>Project management workshop </li></ul><ul><li>19th April - Phase 3 (tutorial) </li></ul><ul><li>May 10th - Lab conference </li></ul>tutorials
  11. 11. Assessment <ul><li>Lab report and evaluation (60% 14th May 2010) </li></ul><ul><ul><li>Project Initiation Document </li></ul></ul><ul><ul><li>Highlight reports </li></ul></ul><ul><ul><li>Blog posts </li></ul></ul><ul><ul><li>Evaluation </li></ul></ul><ul><li>Proposal for a MA by Production (40% 4th June 2010) </li></ul>
  12. 12. What’s your lab?
  13. 13. Bournville is my lab <ul><li>http://bournvillevillage.com </li></ul>
  14. 14. Bournville is my lab <ul><li>Undertake an industry placement </li></ul><ul><li>Work on a live brief from an industry client </li></ul><ul><li>Develop an industry-focused project </li></ul><ul><li>Initiating the project: </li></ul><ul><li>http://bit.ly/plform </li></ul>
  15. 15. Project summary <ul><li>“ Edit a local website for a period of time; try to innovate around content; shape an editorial stance; consider how to make the blog sustainable” </li></ul>
  16. 16. Context <ul><li>Lots of debate (research) </li></ul><ul><li>Different Models (example) </li></ul><ul><li>Independently Funded News Consortia </li></ul>
  17. 17. Objectives <ul><li>Experiment with different media </li></ul><ul><li>Make an attempt to get readers more involved </li></ul><ul><li>Create a clear editorial stance for the blog </li></ul>
  18. 18. Project Approach <ul><li>Create a small team to help me work on the blog (especially as Cadbury story is about to go HUGE) </li></ul>
  19. 19. Partners <ul><li>Other than co-workers? None. </li></ul>
  20. 20. Risks <ul><li>My day job gets in the way. </li></ul><ul><li>A stronger editorial style puts readers off. </li></ul><ul><li>Mitigation: </li></ul><ul><li>Work as a team. </li></ul><ul><li>Consult locals before publication. </li></ul>
  21. 21. Exploration & Reflection <ul><li>Use bournvillevillage.com for exploration </li></ul><ul><li>Use daveharte.com for reflecting </li></ul>
  22. 22. SUCCESS
  23. 23. Gritty Bournville <ul><li>Applied new skills (Google maps) </li></ul><ul><li>Innovated around user needs </li></ul><ul><li>Took a current issue (data re-use) </li></ul><ul><li>Reflection and discussion with peers </li></ul><ul><li>http://daveharte.com/bournville/data-is-the-new-grit/ </li></ul><ul><li>10 comments </li></ul><ul><li>Wide-ranging debate </li></ul><ul><li>Linked from other blogs </li></ul>
  24. 24. FAIL
  25. 25. Cadbury takover Coveritlive <ul><li>Applied new skills (aggregating content, covering ‘live’ event) </li></ul><ul><li>Identified gap (no-one else ‘live-blogging’) </li></ul><ul><li>Failed to understand event-blogging </li></ul><ul><li>Failed to understand the story </li></ul><ul><li>Failed to engage readers (stats) </li></ul>
  26. 26. Highlight report <ul><li>Let my tutor know what’s happening with my project. What’s changing on it: </li></ul><ul><li>Project status: </li></ul><ul><li>Produced x amount of stories. Cadbury thing increasing attention. </li></ul>
  27. 27. Highlight report <ul><li>What you’re going to do next </li></ul><ul><li>Try using video </li></ul><ul><li>Avoid standard news reporting style </li></ul><ul><li>Risk update </li></ul><ul><li>Failing to engage a team - out of scope </li></ul><ul><li>Difficulty in identifying an editorial stance - need tutor support </li></ul>
  28. 28. Turing this into a MA by Practice <ul><li>How do I make this blog a sustainable hyperlocal news blog for Bournville? </li></ul><ul><li>How do I ensure that it continues to innovate going forward? (examples + strategy) </li></ul><ul><li>How do I get it noticed by industry? </li></ul>
  29. 29. Production Lab <ul><li>What you need to do now: </li></ul><ul><li>Join the ‘Production Lab module on Moodle </li></ul><ul><li>Talk to your peers, your tutor, yourself… </li></ul><ul><li>Submit Project Initiation Document by February 19 th 3pm - http://bit.ly/plform </li></ul><ul><li>Be here on February 22 nd – Phase Two </li></ul>

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