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Leon Barrett presentation

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Copy of Leon's presentation, given at Digital Birmingham event, 31st March 2010

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Leon Barrett presentation

  1. 1. Web 2.0 For Business Getting the most from Web 2.0 for your business Wednesday, 31 March 2010
  2. 2. Leon Barrett iMedia Developer Gas Street Works @leonbarrett Wednesday, 31 March 2010
  3. 3. Mobile Web Wednesday, 31 March 2010
  4. 4. Evolution • A change in the way websites were used and constructed. • Interaction and sharing of user data • Community creation • Online cohesion Wednesday, 31 March 2010
  5. 5. Mobile Web • Wap > Mobile Browser > Device Specific Apps • ‘Instant on’ access • Multiple entry points Wednesday, 31 March 2010
  6. 6. Foursquare • New, mobile based social network • Uses the users location based on the GPS information • Rewards for users who regularly visit a location Wednesday, 31 March 2010
  7. 7. Plumb Center • Location based iPhone application to automatically determine the nearest branch. • Specific offers automatically fed to the user based on their location. Wednesday, 31 March 2010
  8. 8. Rightmove • Location aware iPhone application to show properties for sale in an area. • Increased traffic and leads for Rightmove due to ease of use Wednesday, 31 March 2010
  9. 9. Mobile Commerce • eBay and Amazon applications. • Browsing and payment can take place away from a computer. • Increased activity for eBay as bids can be placed whilst ‘on the go’. Wednesday, 31 March 2010
  10. 10. Software as a Service http://www.thisisreviewspace.com Wednesday, 31 March 2010
  11. 11. ReviewSpace iPhone App Wednesday, 31 March 2010
  12. 12. What’s next? • Increased transparency • More use of location data • Tightly integrated with mobile Wednesday, 31 March 2010
  13. 13. Exposure • The more your customers are exposed to your brand, product or services the more likely they are to buy. Wednesday, 31 March 2010
  14. 14. Transparency •Transparency will enable you to build loyalty and trust amongst your current and prospective customers. Wednesday, 31 March 2010
  15. 15. Using Social Media • How are you/your business using social media now? • How do you think social media can help your business (awareness/demand/consultations) • Who are your audiences? • Where are they likely to be chatting? • Ideas on how best to reach them? • How are your competitors using social media? Wednesday, 31 March 2010

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