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| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
IMAGE POWERED SOCIAL
WEB
A...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
Please note, some of this ...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013 3
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
Contents
It‟s bigger than ...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
Understanding conversation...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
It‟s bigger
than you
think
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
We used to enjoy the momen...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
Source: Internet Trends D1...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
It can be a mobilizer and ...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
500m a day
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
How many active monthly us...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
100m
with 40m photos uploa...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
How many posts are there p...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
77m posts globally
1.7m Au...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
How many photos per day?
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
150m+
27% of all photo upl...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
No sign that it‟s on the w...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
Trend becoming increasingl...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
Video still a key currency...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
Perhaps we shouldn‟t be su...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
Perhaps we shouldn‟t be su...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
Perhaps we shouldn‟t be su...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
Power of images to documen...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
The cause
What has
changed?
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
Tech convergence has enabl...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
We thrive on being connect...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
“EVERYDAY, MORE PHOTOS ARE...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
Samsung launch
compact „sm...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
The effect
on the
publishe...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
It‟s big business
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
It‟s changing how sites lo...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
It‟s changing how sites lo...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
It‟s changing how sites lo...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
It‟s changing how sites lo...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
It‟s changing how sites lo...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
It‟s changing how sites lo...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
It‟s changing how we disco...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
„Native advertising‟ is th...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
How are
brands
reacting?
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
Ad interaction and engagem...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
Amex- exclusivity has rewa...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
GE- geek heaven
GE This fe...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
Skype- capturing the emoti...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
Intel- curation perfection
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
What we can do
What more c...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
It‟s what our customers do
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
We are the enabler
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
Section removed for obviou...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
Summary &
questions
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
How does this link to sale...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
How we discover: the new s...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
Summary
1. There is a sign...
| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013 55
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| p.Communications Trends – Image powered social web 2013 | OMD Proprietary & Confidential 2013
Perhaps we shouldn‟t be surprised

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